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  1. 1. CREATIVE+BrandingCREATIVE+CollateralCREATIVE+PrintProductionCREATIVE+InfoGraphicCREATIVE+WebCREATIVE+MultimediaCREATIVE+CustomWeb ApplicationsCREATIVE+Mobile & Social MediaApplications
  2. 2. Global creative and design hubA team ofover 50professionalsWorked with more than25 MSLGROUP officesin 15 countries
  3. 3. 50+ clients globallyPrint, web, video,mobile & eventcreative supportDeliveredmore than500internationalprojects
  4. 4. SERVICES OFFEREDBRANDINGCorporate Identity Development (Logo/Stationery/Brand Architecture/BrandGraphics/Brand Manual, etc.) AdvertisingCampaigns (Print/Outdoor/Electronic)COLLATERALPower Point Presentation (Templates & Formatting), WordTemplates, Brochures/Posters/Flyers/Direct Mailers/Research – CSR – Annual Reports/Booklets/Newsletters/Pocket Folders/Invitation and Greeting CardsEVENTSEvent Creatives/Exhibition Design/Backdrop Banner/Pull-up Banner, etc.MULTIMEDIACorporateFilms/Audio-VisualPresentations/TV &Radio Spots/Multimedia FlashPresentations/3DWalkthroughsPRINTPRODUCTION(with world-wideshipping)PACKAGINGPackaging andPoint of PurchaseDesignsBRANDED MERCHANDISET-shirts/Caps/Mouse-pad/CD Cover andStickers/Carry Bag/Docket/Mug Designs/Tea Coasters/Umbrella and Tent CardsBased on the proven abilities of our team for nearly a decade, both in terms ofquality standards as well as timeline adherence, our team currently provides thefollowing services to MSLGROUP offices and its clientsINFOGRAPHICS
  5. 5. DIGITAL OFFERINGSCUSTOM WEB APPLICATIONCMS/Portal Development (Wordpress/Joomla/Drupal/Umbraco)/E-commerceDevelopment (OS-Commerce/CubeCart/ZenCart)/Other (Wordpress/Blogger/Salesforce)E-COMMERCEE-Commerce Website Design (EasyCheckout Process/Multi-lingual/Currency Support/Easy ProductManagement/Extensive MIS Reporting/Multiple Payment Gateway Support)MOBILE APPSiPhone/iPad/Android, etc. applications(Shopping/Entertainment/SocialNetworking/Travel/Search Tools/GPSTracking/Utility apps/News/Productivity/Weather/ Radio/Business/MobileWebsites)WEBWebsite Development & Management/Intranet & Extranet Development/Microsite/E-mailers/Web Banners/E-newsletters/E-brochures/E-booklets/Digital CataloguesSOCIAL MEDIAAPPSFacebookApplications/Games,etc.SEARCH MARKETINGSearch Engine Optimization/SearchEngine Marketing/Social MediaOptimization (Adwords/Yahoo/MSN/Facebook, etc.)ONLINEMARKETINGBanner Advertising/Email Marketing
  6. 6. MSLGROUP CREATIVE+ has undertaken a variety of creative, design and digital assignments for many clients locallyas well as globally. Our EXTERNAL global work portfolio includes work for prestigious clients including:ASIA • MSLGROUP Asia• MSL Singapore• MSL China• MSL India (8 offices)• MSL Hong Kong• MSL Korea• MSL Japan• Saatchi & Saatchi India• 20:20 MSL• ICL MSL TaiwanOur INTERNAL global work portfolio includes internal communication, direct communication to existing clientsas well as documents and presentation templates for new business pitches and marketing. This includes followingMSLGROUP offices:Our Global Experience6Malaysia Palm Oil CouncilEMEA • MSLGROUP EMEA Marketing• MSL London• SAS London• JKL Stockholm• JKL Denmark• Capital MSL London• Capital MSL Dubai AMERICAS• MSLGROUP NA Marketing• MSL Boston• MSL Los Angeles• MSL New York• MSL San Francisco• MSL Chicago• MSL Washington DC• MSL Ann Arbor• Schwartz MSL Boston• Schwartz MSL San FranciscoFRANCE• MSLGROUP HQ• Publicis ConsultantsNet Intelligenz• Publicis ConsultantsFrance
  7. 7. The MSLGROUP CREATIVE+ team has worked with over 25 network offices in Asia, the Middle-East, North Americaand Europe, all the while accumulating a wealth of knowledge in the respective cultural sensitivities and designsensibilities. Over 50 brand design experts using best practices and having access to global photograph libraries sharea passion to conform to varied briefs and different styles and are well versed with Inter-division knowledge transfersystems.We are also believers that continual development is the way ahead in maintaining a strong team and are alwayslooking to reinforce the existing workforce by attracting top talent and expanding vendor networks and back them withupgraded Infrastructure (IT Systems and Softwares).Team StrengthTeam Overview» Executive Creative Director» Associate Creative Director (Design)» Sr. Art Directors (2)» Associate Art Directors (Digital) (2)» Account Director» Associate Account Directors (3)» Sr. Account Managers (2)» Sr. Creative Specialist (Video & Infographic) (2)» Account Managers (2)» Sr. Copy Writers (3) +Copy/ Content Writers (2)» Sr. Account Executives (2)» Account Executive (2)» Production Manager» Production Assistants (2)» Senior UI Designer» Visualizers (5)» Sr. Graphic Designers (2)» Sr. Graphic Designers (Digital) (2)» Graphic Designers (6)» Web Developer (2) + Web Designers (3)» Software Programmer (2)» Video Editors (2)» iPhone / iPad Apps Developers (2)» Android Apps Developer+ Resource pool available through networkpartners » Web programmers (HTML 5.0, CSS, AJAX, XML) (19)» Software programmers (Microsoft Platform, Java/J2EE, PHP, Open source platforms) (15)» Database Administrators (2)» Quality Assurance Engineers (3)7
  8. 8. Case StudiesWe have been working with P&G, one of the biggest global accountsof the group, for the past three years and have designed number ofbrochures for the APAC Region, through MSL Hong Kong as well asMSL Singapore offices.In all the assignments executed so far, we have managed tocreatively capture the essence of the brand, keeping the region inmind, with designs that are fresh and inspiring. The process hasbeen smooth as well as cost-effective and the final outputs havealways left the client immensely impressed.The recent assignments for P&G involved creating an influencermarketing video, P&G Asia Communication Tool-Kit and a Preziproject. These assignments were done through our MSL Singaporeoffice. The client has been most impressed with the results for boththese assignments.8
  9. 9. Case StudiesSitel is a global Business Process Outsourcing (BPO) leader. Itprovides world-class solutions from onshore, near shore andoffshore locations across 135+ facilities throughout North America,South America, EMEA and Asia Pacific.This client is serviced by Schwartz MSL in America. SITELneeded a creative agency that could help them create clutter-breaking and creative sales and marketing tools. SchwartzMSL leveraged the group’s across-the-board capabilities andproposed MSLGROUP CREATIVE+ for this role. MSLGROUPCREATIVE+ made a presentation of its credentials and portfoliothrough a videoconference to SITEL and also discussed a long-term association plan. The client was not only happy with thepresentation, but also got MSLGROUP CREATIVE+ on board andMSLGROUP CREATIVE+ has been working on a number of designassignments for them, since.9
  10. 10. Case StudiesUL is one of our most prestigious clients and is a global independentsafety science company, offering expertise across five key strategicbusinesses: Product Safety, Environment, Life & Health, KnowledgeServices and Verification Services.We have supported UL in three regions, USA, China and India. Apartfrom this, through MSL China, we also created a logo unit for UL,celebrating the successful completion of 30 years.We have also provided HTML Emailer support to UL through ourMSL New York office.We have recently worked for their Water Business Div. Through 20:20MSL. We have delivered a host of assignments revolving aroundtheir water businesses in India, which comprised, brochures, a virtualwalkthrough, an exhibition design & production and an e-book.10
  11. 11. Case StudiesTrimex and RAK, two reputed companies of the Middle East regionneeded to create a new corporate identity as Middle East Coal; theirJV did not adequately communicate about the various other sectorsthat they entered into like Power, Port Development, Infrastructure,Real Estate etc. MSLGROUP CREATIVE+ was entrusted withthe responsibility of shaping this new corporate identity of MECHoldings, under which divisions like MEC Coal, MEC Poweretc would fall, from scratch. The assignment was complex andextensive, the results – beyond satisfactory.11
  12. 12. Case StudiesMSLGROUP CREATIVE+ effectively facilitated MSL SOUTH AFRICAin successfully hosting the President of South Africas visit to Indiato promote Brand South Africa and further develop goodwill andstrengthen ties between the two countries. MSLGROUP CREATIVE+had taken up the responsibility of providing all event related supportfunctions as well as the production and delivery of all the requiredcollateral for the event.12
  13. 13. Case StudiesMicrosoft has been a regular client for us for a while now. We workon Microsoft with our sister concern Saatchi & Saatchi Focus. Wehave successfully completed multiple assignments for them whilecontinually surpassing their quality expectations.Our journey with them so far has been a journey which started smallbut has grown into one which requires us to service them on an on-going basis.13
  14. 14. Case StudiesInfosys is a global leader in the "next generation" of IT andconsulting. It defines, designs and delivers technology-enabledbusiness solutions for Global 2000 companies. Infosys also providesa complete range of services by leveraging their domain andbusiness expertise and strategic alliances with leading technologyproviders.Infosys, in many ways is for us like Microsoft. Infosys has nowbecome a regular buyer of our creative services and is a highlypleased client too. On Infosys, we work with our sister concern,Saatchi & Saatchi Focus. We are currently supporting them withmultiple design and presentation projects.14
  15. 15. Case StudiesHess is a leading global energy company, engaged in the explorationfor and the production of crude oil and natural gas, as well as inrefining and marketing refined petroleum products, natural gas andelectricity.Hess Oil is a unique client in the fact that we designed entire sets ofcollaterals for them in French, a language foreign to us. However,this possible road block in the end was easily managed and theclient was highly impressed with our quality and work methods thatwere efficient in breaking language barriers. We worked on Hess Oilwith our sister concern, Publicis Consultants, France.15
  16. 16. Case StudiesOur work with Simpler, a leading US-based consulting firmstemmed from the SCHWARTZ MSL Boston office recommendingour creative services to them.We began with designing a presentation template but our interestand commitment in this relatively small assignment impressedSimpler enough. We have since received a number of assignments,the latest being a brochure for one of their India collaborations.16
  17. 17. Case StudiesCibaVision, reputed in eye care, needed to align the presentation ofits photo library and its newsletter with the guidelines defined in itsbrand manual.For the Brand Launch in APAC various activities were under takenand executed on time and in a cost effective manner. The entireprocess involving numerous to and fro correspondence with theclient, MSLGROUP CREATIVE+ not only met all expectationsof providing key design and high-impact presentation creatives,insights and suggestions but also gained accolades for its real-timeresponsive correspondence practices.17
  18. 18. Case StudiesJavelin Strategy & Research, a division of Greenwich Associates,provides strategic insights into customer transactions, increasingsustainable profits for financial institutions, government,payments companies, merchants and other technology providers.MSLGROUP CREATIVE+ worked with Javelin to create infographicsthat simplified their annual identity fraud surveys while grabbingattention with the visually pleasing outcomes. We were also involvedin crunching down their survey report to data visualize the keytakeaways.18
  19. 19. Case StudiesImation is a global scalable storage and data security company.Imation reaches customers in more than 100 countries through apowerful global distribution network and well-recognized brands.MSLGROUP CREATIVE+, courtesy its network office, SchwartzMSL, Boston, is happy to have helped support Imations brandingforay into new media, specifically infographics. Impressed with highresponsiveness and quality of detailed graphical work in our firstproject with them, Imation has since been a frequent infographicclient.19
  20. 20. Case StudiesHome Credit Group (Home Credit B.V. and its subsidiaries) is aleading, mass market consumer finance provider.We were recommended to Home Credit by MSL China. Initially,their requirement was the design of their website. But our team’senthusiasm and results on this project impressed the client enoughto entrust us with the advertising and in-store promotion scope ofwork.This on-going assignment, many legs of which we have successfullycompleted, is for Home Credit’s launch in India. Also worthmentioning are the subsequent multiple assignments, we areworking on for their Head Office in Prague, Czechoslovakia. This wasagain a result of the Home Credit India team’s satisfaction with usand recommendation to their headquarters.20
  21. 21. GENERAL MOTORSIn a pitch for theprestigious General Motors,MSLGROUP CREATIVE+was asked to provide anunusual assortment ofbranding creatives tosupport the idea of a votinggame, which invited localcommunities to vote fortheir hometown heroeswith the promise that thereceiver of maximum voteswould be gifted a GeneralMotors car. The timelineswere extremely tight and thecreatives included new-ageadditions like a micro-site and a Facebook pagealong with a Powerpointpresentation and logos/icons.The final creatives given byMSLGROUP CREATIVE+won the pitch. The entireteam was commended,especially for the highquality of work in a veryshort period of time.OWENS CORNINGOwens Corning, a leadinginnovator in glass-fibre, had just rejecteda companys creativesfor various invites. Theproject was now given toMSLGROUP CREATIVE+and time was short.Uncommon creatives suchas invite slips for coffeecups along with mediainvites and suggestionson outdoor and ambientinsulation designing wereprovided to the clientwhich were instantlyapproved. The final outputhad pleased the clientimmensely who sincerelythanked the entire teamfor the high quality ofwork.» Logo/ Icon Design » Presentation Template » Webpage Mock-up» Graphics/ Icons » E-Invites » Presentation TemplateWinning New Business PitchWinning New Business PitchCase Studies21
  22. 22. re-branding isn’t a testingassignment, we don’t knowwhat is!The launch date of theMSLGROUP new vision andbrand identity was just a fewdays away. The task assignedto us was creating the blog forMSLGROUP ( as well as a website cumblog for MSLGROUP ASIA( which wouldbe introduced along with thebrand launch.The assignment was herculeanto say the least, considering thesize of the group, the number ofimages, the amount of contentand the various links thatneeded to be uploaded withoutany errors. The entire team atMSLGROUP CREATIVE+ wascommitted towards makingthis undertaking a success andworked round the clock to makethis happen.The blog and the websiteassignments were completedin merely a little over 3 day’stime and both went live on themorning of the announcementafter sufficient test runs.Our reward was the appreciationand the acknowledgement fromour fellow team members acrossthe MSLGROUP network.» Flash Banners» Word-press BlogBLUE DIAMONDThe Interactive team at MSL AnnArbor had a demanding assignmentat hand. This assignmentconsisted of creating 10 flashbanners (including 2 Rich Mediacurtain advertisements) for theirclient Blue Diamond. There washowever two major factors thatmade this assignment even moredaunting. First, The Ann Arborteam was flooded with work andsecondly, the team had no resourceto spare in order to fulfill theclient’s requirement within thetough deadline of a week’s time. Deadlines had to be met at any costsince the advertisements were togo live on ESPN and other sportschannel.Nicole Burgess from Ann Arborteam mailed MSLGROUPCREATIVE+ the job specifics andthe stringent deadlines that camewith the job and inquired if we couldtake up the assignment and deliveron time. We of course took theproject up.Knowing fully well that we had verylimited time, we executed their briefto perfection and hence minimizedthe rounds of changes, successfullydealing with issues like developingadvertisements at the minimum filesizes and adhering to various otherspecifications. The end result wasdelivering quality work on time andwatching it go live on ESPN andother sports channel with a senseof immense satisfaction that camefrom knowing that we had one moreclient happy with the outcome.Case Studies22
  23. 23. » Website» iPhone ApplicationCAS CHINAMSL CHINA’s client; CASChina – a division of AmericanChemical Society, wanted todevelop a website that wascreative, communicative as wellas interactive in nature. MSLCHINA turned to MSLGROUPCREATIVE+ for the assignmentHowever this assignmentwas a little different fromthe numerous other websitedevelopment assignments wehad undertaken and executedbefore. The client wantedthe website to be in Chineselanguage. We had developeda number of websites in theEnglish language but never onein a foreign language.However, our team had completefaith in itself that it could deliverthis assignment and surpassthe client’s expectations. Whatfollowed was great team workbetween the MSL CHINA andMSLGROUP CREATIVE+; withthe final output being a websitethat matched each and everyclient requirement.Bay Area Air QualityManagement DistrictMSL SAN FRANCISCO (MSL SF)has always had a long standingrelationship with MSLGROUPCREATIVE+, having worked onnumerous assignments together.So when MSL SF’s client, BayArea Air Quality ManagementDistrict, wanted to developan iPhone Application whichwould serve as a tool to reportsmoking vehicles as a part oftheir Smoking Vehicle AssistanceProgram, aimed at improving airquality and respiratory health,MSL SF once again thoughtof giving this assignment toMSLGROUP CREATIVE+ ratherthan outsourcing it.This ongoing assignment hasproved to be a great opportunityfor us at MSLGROUP CREATIVE+to showcase our digital mediacapabilities and at the sametime has helped MSL SANFRANCISCO strengthen itscredibility with the client byvirtue of being part of a groupthat has multiple in-housecapabilities.The assignment has beenprogressing as per the timelinesand is ready to enter the nextphase.Case Studies23
  24. 24. » iPhone ApplicationPRSA iPhone andAndroid ApplicationThe Public Relations Societyof America (PRSA) is a non-profit trade association forpublic relations professionalsheadquartered in New York City.PRSA was focussed on creatingawareness of practical ways inwhich PR professionals canincorporate ethics training intoregular activities and enlistedMSLGROUP CREATIVE+ servicesto develop a mobile PRSA ethicsapp. The app was developedby us and is an easy and quickreference for any PR professionallooking to do the right thingin a time-crunched situation.With fast turnarounds and goodquality, we were happy to help inthis noble initiative.» Eink VideoE Ink Case Study VideoMSLGROUP Creative+, in a veryshort period of time, made a casestudy video for Schwartz MSLwhich showcased how effectivelythey were able to achieve theiraim of positioning one of theirclients, E Ink, as an industryleader in the emerging displaytechnologies.The case study video, one of themany videos which we create forSchwartz MSL on an on-goingbasis, was a value-addition tothe print, online and broadcastmedia exposure and not to forgetthe remarkable commercialimpact that Schwartz MSLsecured for the client.Case Studies24
  25. 25. Partial PortfolioInfographic25
  26. 26. Partial PortfolioInfographic26
  27. 27. Partial PortfolioInfographic27
  28. 28. Partial PortfolioInfographic28
  29. 29. Partial PortfolioInfographic29
  30. 30. Partial PortfolioInfographic30
  31. 31. Partial PortfolioInfographic31
  32. 32. Partial PortfolioInfographic32
  33. 33. Partial PortfolioDigital Web33
  34. 34. Partial PortfolioDigital Web34
  35. 35. Partial PortfolioDigital Web35
  36. 36. Partial PortfolioDigital Web36
  37. 37. Partial PortfolioDigital Web37
  38. 38. Partial PortfolioDigital Web38
  39. 39. Partial PortfolioDigital Web39
  40. 40. Partial PortfolioDigital Web40
  41. 41. Partial PortfolioiPadApplications41
  42. 42. Partial PortfolioiPhoneApplicationsFunLearn ABC App FunLearn Colors AppPark And Go AppShelf Help APP Spare the Air Bay Area APPPuff-O-Meter APPBob Knows AppThouq Magazine App42
  43. 43. Partial PortfolioiPhoneApplicationsDhamecha Cash & Carry AppMy-All-Tree App My-All-Tree AppMission SOCOAsthma & Inhalers AppPh. Creative App43
  44. 44. Partial PortfolioFacebookApplicationsMSLGROUP Who we are? OZFestOZFest Melbourne Comedy Festival Taiwan ExcellenceTaiwan Excellence Taiwan ExcellenceTaiwan Excellence Peacocks44
  45. 45. Partial PortfolioFacebookApplicationsAA Ahead Glass’s GuideBSM BZoneSnowball FightSnowman Race Mission SOCOMission SOCOPrincipality45
  46. 46. Partial PortfolioFacebookApplicationsGoldwell Hair UK Sugar Free HerbviaSugar Free Herbvia Justin BonelloCalling All Dogs Black Friday WishHoroscop Astrosfat US Tele-medicine46
  47. 47. Partial PortfolioVideoebay IndiaPurpleStar MoviesVirdia47
  48. 48. Partial PortfolioVideoVideoMSL IndiaCoca Cola CSRSony MobileMSLGROUP ThoughtLeadership48
  49. 49. Partial PortfolioAdvertisement &Poster49
  50. 50. Partial PortfolioAdvertisement &Poster50
  51. 51. Partial PortfolioAdvertisement &Poster51
  52. 52. Partial PortfolioAdvertisement &Poster52
  53. 53. Partial PortfolioAdvertisement &Poster53
  54. 54. BrochurePartial Portfolio54
  55. 55. BrochurePartial Portfolio55
  56. 56. BrochurePartial Portfolio56
  57. 57. BrochurePartial Portfolio57
  58. 58. BrochurePartial Portfolio58
  59. 59. BrochurePartial Portfolio59
  60. 60. BrochurePartial Portfolio60
  61. 61. Partial PortfolioPOP/ POSDesign61
  62. 62. Partial PortfolioOutdoor andAmbient Media62
  63. 63. Outdoor andAmbient Media63
  64. 64. Partial PortfolioPackaging Design64
  65. 65. Partial PortfolioPackaging Design65
  66. 66. Partial PortfolioGift Packaging66
  67. 67. Partial PortfolioEvent & ExhibitionDesign67
  68. 68. Partial PortfolioEvent & ExhibitionDesign68
  69. 69. Partial PortfolioEvent & ExhibitionDesign69
  70. 70. Event & ExhibitionDesign70
  71. 71. Partial PortfolioPowerpointPresentationTemplate71
  72. 72. Partial PortfolioPowerpointPresentationTemplate72
  73. 73. Partial PortfolioPowerpointPresentationTemplate73
  74. 74. Partial PortfolioPowerpointPresentationTemplate74
  75. 75. Partial PortfolioPowerpointPresentationTemplate75
  76. 76. Partial PortfolioPowerpointPresentationTemplate76
  77. 77. Partial PortfolioPowerpointPresentationTemplate77
  78. 78. Partial PortfolioPowerpointPresentationTemplate78
  79. 79. Partial PortfolioPowerpointPresentationTemplate79
  80. 80. Partial PortfolioPowerpointPresentationContentReformating80
  81. 81. Partial PortfolioCorporate Identity -Logo Design» Logo Design81
  82. 82. Partial PortfolioBrand Manual/Identity Design82
  83. 83. Partial PortfolioBrand Manual/Identity Design83
  84. 84. MSLGROUPBrand WorkPartial PortfolioWorked in association with the Publicis Consultants Seattle Design Team and Corporate Communications Division for theAsset Bank. The Master Designs were provided by Publicis Consultants Seattle Design Team, whereas logos for all brandsand their adaptations across tools was done by MSLGROUP CREATIVE+. The Asset Bank is currently being handled byMSLGROUP CREATIVE+.84
  85. 85. Partial PortfolioProvided support-function to the SAS London Design Team in putting the MSLGROUP Passport together.MSLGROUPBrand Work85
  86. 86. Partial PortfolioMSLGROUPBrand Work:Office Design86
  87. 87. Partial PortfolioMSLGROUPBrand Work:Interactive OnlineHoliday Cards87
  88. 88. Partial PortfolioMSLGROUPBrand Work:Brochures andWhitepapers88
  89. 89. Partial PortfolioMSLGROUPBrand Work:Brochures andWhitepapers89
  90. 90. Partial PortfolioWhite Papers90
  91. 91. Partial PortfolioWhite Papers91
  92. 92. Partial PortfolioWhite Papers92
  93. 93. Partial PortfolioWhite Papers93
  94. 94. White Papers94
  95. 95. Partial PortfolioNewsletters95
  96. 96. Magazine96
  97. 97. Partial PortfolioMSLGROUPBrand Work:Posters97
  98. 98. Partial PortfolioMSLGROUPBrand Work:Digital98
  99. 99. ContactPankaj DesaiVice President, MSLGROUP CREATIVE+Member-Leadership Team, MSL IndiaE pankaj.desai@mslgroup.comM +91-98250 20876, +91-88796 84539UK Local Number: 0044 - 203 051 6834 USA Local Number: 001 - 646 915 1098Jagan ShuklaAccount ManagerE jagan.shukla@mslgroup.comM +91-97146 97001T +91-79-4020 0749 (D) 91-79-4020 0700 (B)