MakeMyTrip: People’s Insights Volume 2, Issue 38


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This week , we distill insights around (MMT) one of India’s leading online travel companies which has ranked among the top 10 Great Places to Work for in India for four years in a row.

For more about MakeMyTrip , visit:

100+ thinkers and planners within MSLGROUP share and discuss inspiring projects on reputation, employee engagement and citizenship on the MSLGROUP Insights Network.

Every week, we pick up one project and do a deep dive into conversations around it -- on the MSLGROUP Insights Network itself but also on the broader social web -- to distill insights and foresights. We share these insights with you on our People’s Insights blog and compile the best insights from the network and the blog in the People’s Insights Quarterly Magazine, as a showcase of our capabilities.

We have further synthesized the insights to provide foresights for business leaders and changemakers — in the ten-part People’s Insights annual report titled Now & Next: Ten Frontiers for the Future of Engagement, now available as a Kindle eBook.

For more, see:

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MakeMyTrip: People’s Insights Volume 2, Issue 38

  1. 1. Reputation | Employee Engagement | Citizenship MakeMyTrip People’s Insights: Volume 2, Issue 38
  2. 2. What is MakeMyTrip? (MMT) is one of India’s leading online travel companies. It has ranked among the top 10 Great Places to Work for in India by the Great Place to Work (GPTW) Institute for four years in a row. Source: reviews.makemytrip .com
  3. 3. Culture – the Key differentiator MMT goes that extra mile to create the perfect culture for its employees, with special events like Hackathons and Hotelathons, and general events like themed-days, Rock Band parties, Table Tennis Tournaments, wine tastings and tug of war competitions. MMT’s culture is built on a strong foundation of 10 core values, intended to empower employees. Source:
  4. 4. 3 Strategies that drive engagement The first is freedom at work. We create challenging jobs and empower Trippers (as we call our employees) to take risks and make decisions. The second is fun at work. This is about having an engaging work experience by creating real friendships at work and making MakeMyTrip a second home. The third is triumph beyond work. This strategy focuses on moving beyond job descriptions and achieving personal satisfaction from innovating and raising the bar. Poonam Thakur Manager: PR & Corporate Communication A unique and fun culture helps MMT stand out in a crowded market. Here are 3 strategies that drive engagement at MMT: freedom, fun and triumph at work.
  5. 5. 5 activities which are popular amongst employees Hotelathons Induc.ons  in  the  “Gaming  Zone” Virtual  Tripper  Villa   intranet Hackathon   Celebra.ons Source: Inside MakeMyTrip MMT believes that happy employees create happy customers, and strives to create a rewarding and fun work environment for its employees. Here are 5 MMT activities which are popular amongst employees.
  6. 6. 1. Hotelathons A Hotelathon is a 24-hour non-stop brainstorming event. It is mainly organised to kickstart new innovative projects and to complete older accumulated projects. Source:
  7. 7. 2. Inductions in the “Gaming Zone” MMT’s new employee induction program does not consist of a classroom or presentations; it is done in a gaming zone. Armed with iPads, new Trippers acquire information about the company and learn by undertaking an MMT journey and competing on a social network. Source: "We ♥ Our Workplace" by MMT
  8. 8. 3. The Virtual Tripper Villa intranet MMT’s intranet is called the Virtual Tripper Villa. It is the in-house communication powerhouse and contains everything from gossip and candid pictures to product launches and awards. Source:
  9. 9. 4. Hackathon To encourage innovation among the employees, MMT organised a Hackathon in 2012. Participants were given a brief to create at least 1 app and make it live in 24 hours. The Hackathon witnessed 21 live apps with Tomcat configurations, 87 deployments &11,436 lines of code generated. Source:
  10. 10. 5. Celebrations The MMT offices are always abuzz, and they get even livelier during festivals and other important days. For example, on Independence Day, MMT organized an MMT Janta Vote (public vote) and an Azadi (freedom) Jukebox. Trippers were also asked to share their vision for India and a better tomorrow. Source:
  11. 11. Social events MMT also organizes social events such as Green Days and interactions with a nonprofit for children and women. • MMT observes Green Day to pursue its ongoing commitment to a greener Gurgaon. Source • MMT regularly engages with children from Udayan Care, an NGO that works to empower vulnerable children, women and youth.
  12. 12. The Man behind MMT Deep Kalra the CEO of MMT has played an active role in making MMT what it is today. His focus has always been on people. On Glassdoor, 77% of employees recommend the company and 100 % have approved of CEO Deep Kalra. Source:
  13. 13. Relevance to Gen Y MMT understands that Gen Y is not an easy one to deal with, when it comes to maintaining excitement levels. They need this constant element of 'challenge & fun'. Hence idea sourcing events like 'Hackathon' come in very handy. All employees are given an opportunity to come up with path breaking ideas that can impact the business positively. Hitesh Malhotra Account Director, Social Hive India, MSLGROUP The MMT culture is all about freedom, openness and transparency. This culture keeps Gen Y engaged and motivated.
  14. 14. Read People’s Lab insights & foresights The People’s Lab team shares the insights and foresights from the MSLGROUP Insights Network on the People’s Insights weekly blog , quarterly magazine and annual report. MSLGROUP INSIGHTS NETWORK 100+ MSLGROUP planners share and discuss inspiring projects on reputation, employee engagement and citizenship. PEOPLE’S INSIGHTS WEEKLY BLOG PEOPLE’S INSIGHTS QUARTERLY MAGAZINE We deep dive into conversations around one project to distill insights and foresights. Every quarter, we compile the best insights from the network and the blog into a magazine, as a showcase of our capabilities. For more, visit
  15. 15. People’s Lab: Crowdsourcing Insights & Innovation People’s Lab is MSLGROUP’s proprietary crowdsourcing platform and approach that helps organizations tap into people’s insight for innovation, storytelling and change. For more, visit
  16. 16. For People’s Lab solutions, please contact: