MSLGROUP‘s chief strategy officer Pascal Beucler shares his insights from Cannes Lions Festival of Creativity 2013, where he was a judge at the PR Lions awards.
Specifically, he looks at the new powers of PR (People Relations), and shares best in-class examples for each:
The power of empowering people.
The power of leveraging innovation.
The power of crowdsourcing content.
The power of integrating disciplines.
The power of moving people.
The power of engaging millennials.
The power of creating conversations that matter.
For more, visit: http://blog.mslgroup.com/cannes-2013-the-rise-of-people-relations/