This is a report about tough times. And tough questions. This is a report about complicated problems. And no easy solutions. This is a report about a new paradigm. And old mindsets. Above all, this is a report about hope. And limitless possibilities.
MSLGROUP in India commissioned another national survey of PR professionals. This time, the focus is on the business environment, the challenges a slowdown presents and ways to negotiate it.
We hope this report puts into perspective the issues we face as an industry, and, as always, spurs a debate on the way forward for Indian PR.