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How Influence Works in Brand New Ways - Conversation2Commerce

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Influence stands atop the new world of digital communications. In its rise, it has shattered the traditional world order in the communications industry, claiming new omnichannel powers and remarkable sales potential. Today’s influence has become so crucial to the bottom line that advertisers, digital experts, and media buyers are all looking at it critically.

In response to the underutilization of influence in the marketing mix, MSLGROUP, in conjunction with Publicis Communications and Public Media, has launched an influence-to-impact performance platform that combines aspects of public relations, advertising, digital, and shopper marketing. Called Conversation2Commerce, this communications platform extracts far greater influence from earned content than could ever happen naturally or through manual hit-or-miss amplification.

To learn more about how Conversation2Commerce can boost your brand and commerce, contact: Erin B. Lanuti, Chief Influence Strategist at erin.lanuti@mslgroup.com or reach out to us on Twitter @msl_group.

Published in: Business
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