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Guerrilla PR - People's Insights for August 2014

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Presenting to you our latest issue of the People’s Insights monthly brief: Guerrilla PR

In this issue of the People’s Insights monthly briefs, we look at four initiatives that do PR differently. They find creative ways to stand out, grab the public spotlight and attempt to change perspectives. This is what we are calling, broadly, Guerilla PR. We also feature two notable initiatives in the areas of ‘dadvertising’ and the sharing economy.

They broadly fall under the below themes:

Guerrilla PR
Sharing Society
Dadvertising

This issue features

• Dacia : Sponsor Day
• Bald Cartoons
• Genius of the Year
• ALS Ice Bucket Challenge
• Freelancers Union
• Cheerios #HOWTODAD

We hope you enjoy reading it and invite you to share your feedback and tips with us @PeoplesLab. You can also reach out to us on Twitter @msl_group.

Published in: Internet

Guerrilla PR - People's Insights for August 2014

  1. 1. ‘Guerrilla PR’
  2. 2.
  3. 3. • • • 3
  4. 4. • • 4
  5. 5. 5 • • • • • •
  6. 6. ‘Guerrilla PR’
  7. 7. #Sponsor Day 7
  8. 8. 8
  9. 9. 9
  10. 10. 10
  11. 11. #Changing Perspectives 11
  12. 12. 12
  13. 13. 13
  14. 14. 14
  15. 15. #PR done right 15
  16. 16. 16
  17. 17. 17
  18. 18. 18
  19. 19. #Ice Bucket Challenge 19
  20. 20. 20
  21. 21. 21
  22. 22. 22
  23. 23. 23
  24. 24. 24
  25. 25. 25
  26. 26. Sharing ‘Society’
  27. 27. #Sharing Society
  28. 28. 28
  29. 29. 29
  30. 30. 30
  31. 31. Rise of Dadvertising
  32. 32. #Dadvertising 32
  33. 33. 33
  34. 34. 34
  35. 35. 35
  36. 36. 36
  37. 37. 37
  38. 38. 38

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