crowdsourcing | storytelling | citizenship | social dataPeople’s Insights Volume 2, Issue 11GE NFL Head HealthChallenge
People’s Insights100+ thinkers and planners within MSL-              In 2013, we continue to track inspiringGROUP share an...
What is the GE NFL Head HealthChallenge?In March 2013, GE and NFL launched the open              The challenge launches am...
Source: ninesights.comProposals are judged according to set of                        For instance, since the launch of th...
Why open Innovation                                      Big data and sensors inNew this year is GE’s decision to launch t...
People’s Lab:Crowdsourcing Innovation & InsightsPeople’s Lab is MSLGROUP’s proprietary               comment on other peop...
For People’s Lab solutions, contactpascal.beucler@mslgroup.com
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GE NFL Head Health Challenge: People's Insights Volume 2, Issue 11

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This week, we distill insights around the GE NFL Head Health Challenge - a $20 million open innovation challenge to mobilize innovators around head health.

100+ thinkers and planners within MSLGROUP share and discuss inspiring projects on social data, crowdsourcing, storytelling and citizenship on the MSLGROUP Insights Network.

Every week, we pick up one project and do a deep dive into conversations around it -- on the MSLGROUP Insights Network itself but also on the broader social web -- to distill insights and foresights. We share these insights and foresights with you on our People’s Insights blog and compile the best insights from the network and the blog in the iPad-friendly People’s Lab Quarterly Magazine, as a showcase of our capabilities.

For more, see: http://peopleslab.mslgroup.com

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GE NFL Head Health Challenge: People's Insights Volume 2, Issue 11

  1. 1. crowdsourcing | storytelling | citizenship | social dataPeople’s Insights Volume 2, Issue 11GE NFL Head HealthChallenge
  2. 2. People’s Insights100+ thinkers and planners within MSL- In 2013, we continue to track inspiringGROUP share and discuss inspiring proj- projects at the intersection of social data,ects on social data, crowdsourcing, story- crowdsourcing and storytelling, with a fo-telling and citizenship on the MSLGROUP cus on projects that are shaping the FutureInsights Network. Every week, we pick up of Citizenship.one project and curate the conversations Do subscribe to receive our weekly insightsaround it — on the MSLGROUP Insights reports, quarterly magazines, and annualNetwork itself but also on the broader reports, and do share your tips and com-social web — into a weekly insights report. ments with us at @PeoplesLab on Twitter.Every quarter, we compile these insights,along with original research and insightsfrom the MSLGROUP global network, intothe People’s Insights Quarterly Magazine.We have synthesized the insights from ouryear-long endeavor throughout 2012 toprovide foresights for business leaders andchangemakers — in the ten-part People’sInsights Annual Report titled Now & Next:Ten Frontiers for the Future of Engage-ment. People’s Insights People’s Insights People’s Insights weekly report quarterly magazines Annual Report Volume 2, Issue 10, Future of GE NFL Head January - March, 2013 Citizenship Health Challenge
  3. 3. What is the GE NFL Head HealthChallenge?In March 2013, GE and NFL launched the open The challenge launches amidst growing concernsinnovation Head Health Challenge to mobilize around the safety of professional footballers.innovators around head health: to help diagnose CNN’s Chris Isidore notes the importance of thismild traumatic brain injury and improve the safety initiative not only for the NFL, but also the largerof athletes, members of the military and society public:overall. The challenge is a part of the HeadHealth Initiative a new four-year, $60 million “Experts say beyond the legal risks, the growingpartnership between GE and NFL to research the concern about football’s brain injuries could hurtbrain. the sport’s popularity. The threat of brain damage, especially to young players, is prompting a growing number of parents to hold their sons back from playing competitive football… “People outside of football, including injured members of the military and those with degenerative brain diseases such as Alzheimer’s and Parkinson’s, will also benefit from the joint effort.” How it works Like most online collaborative social innovation initiatives, the Head Health Challenge follows a contest model in which GE and NFL post the challenge on a platform and invites individuals, groups of individuals or other organizations toSource: nflgebrainchallenge.com submit innovations.Forbes’s Monte Burke explains the initiative: NY Times’ Judy Battista explains the crowdsourcing process:“There will be two parts. The first will involve a $40million research project headed up by GE, designed “G.E. would run, with an initial investment of $20to better diagnose mild head trauma and predict million, what it calls an innovation challenge,its outcomes. The second will be two different asking inventors, entrepreneurs, scientists andchallenges, led by Under Armour, but accessible to academicians to submit ideas for how safetyanyone and called the “open innovation challenge.” equipment could be improved. The most promisingThe first of those will also involve diagnosis and ideas would be selected, financed and brought toprognosis. The second will focus on trying to design market, opening the field to ideas that have notmaterials that help protect the head from trauma.” sprung from G.E. or helmet manufacturers.” The $20 million prize money will be spread over the two parts of the challenge. Part I launched in March 2013 and calls for submissions by July 2013. Part II is scheduled to launch in the second half of 2013 and continue into 2014.Source: forbes.com 3
  4. 4. Source: ninesights.comProposals are judged according to set of For instance, since the launch of the GEtechnical criteria, and a panel of external medical ecomagination Challenge to find innovationsexperts will advise GE and NFL on the selection in energy and sustainability, GE has committedof awardees. The Head Health Challenge offers $134 million to 22 investments and commercialtwo types of Guided Funding Awards designed to partnerships, granted $1.1 million in seed fundingenable collaboration between GE and NFL and to early stage companies and entrepreneurs, andthe award winners. Awards range from $100,000 acquired one of the businesses that entered theto $300,000 and will support development of challenge.proof of concept. Awardees will receive the cashin installments – the first after agreeing to aguided funding plan with GE and NFL, and thesecond upon submission of a progress reportafter six months. This structure instills the needfor accountability and protects the interests ofGE and NFL, while also providing a structuredapproach for the award winners.At the completion of the funding and conceptdevelopment, winners have the opportunityto discuss additional funding or business Source: http://www.youtube.com/watch?v=WF1UCsLn8Fsrelationships with GE and NFL. In addition to the series of ecomaginationCollaborative social innovation challenges around sustainable living, GE has also launched a Healthymagination Challenge to findat GE solutions in the fight against breast cancer.GE has launched several similar open innovationchallenges as part of its business strategy, toco-create innovative and sustainable solutionsthat create shared value. With this model ofcrowdsourcing, GE is usually looking to investin or acquire the innovation, or promote it bysupporting it with its business scale. Volume 2, Issue 11, Future of GE NFL Head January - March, 2013 Citizenship Health Challenge
  5. 5. Why open Innovation Big data and sensors inNew this year is GE’s decision to launch the healthcarechallenge on open innovation platform Nine One of the possible areas of innovation in theSigma, which has a community of 2 million Head Health Challenge involves the use ofsolution providers including businesses, sensors as a research tool. As Education Week’suniversities, government agencies and Bryan Toprek notes:innovators. The challenge is also open toinnovators beyond the NineSigma community. “In an interview with the Associated Press after Monday’s announcement, Goodell mentioned theIn a recent TEDx Talk, Dwayne Spradlin, CEO of possibility of players wearing helmets with sensorsopen innovation platform Innocentive, highlights to help detect hits that could cause concussions.the benefit of tapping into crowds: Such helmets are already being used by“What we have created are systems where we researchers to determine the severity of hits duringbuild large facilities and large buildings full of youth-football practices, for instance.”the researchers that we think can solve the mostimportant problems. We hire the best in the worldto work on those problems, but we all know thefundamental limitation of that kind of system. Wecouldn’t hire all the smartest people in a given field Source: bigstory.ap.orgif we wanted to, we can’t.” In our previous People’s Insights reports, we haveOn the Head Health Challenge website, GE examined the use of sensors, wearable tech andshares its own experience with crowdsourcing: data to drive behavioral change and help people make better decisions (see our weekly report“The power of collaboration between diverse on the Nike FuelBand. These technologies arenetworks cannot be overstated. Our experience now becoming more common as start-ups andhas shown us that at GE we don’t have all of the big health care companies explore the use ofsolutions, but rather the unique opportunity to sensors and data as a research tool, to identifyseek out great ideas and accelerate their growth. new patterns.We can leverage our scale and expertise to nurtureinnovation wherever its seeds grow.” GigaOM’s Ki Mae Heussner notes:GE and NFL play complementary roles within “In the last couple of months, startups like Braintheir partnership. In an interview with Fast Sentry and X2 Bio systems, which use sensors toCompany, NFL Commissioner Roger Goodell monitor head impact, have attracted funding fromnoted the need for a partner to process the investors.”proposals and derive solutions: Heussner also notes:“I must get several proposals a day: ‘We have asolution,’ ‘We have the next best material,’ ‘We’ve “Already, big companies and emerging startupsgot the helmet.’ We don’t have a disciplined system are leading the way in the smart use of data. Atto evaluate and learn from each of those, because GigaOM’s recent Structure: Data conference,it’s usually not one or the other. Maybe it’s the Aetna’s head of innovation Michael Palmer talkedcombination. That’s the challenge of innovation.” about how the company is using data to prevent diabetes and heart attacks. Startup AsthmapolisAnd, GE CEO Jeff Immelt pointed out NFL’s (which this week raised $5 million) is using GPSpotential to “make brain advancements a public data collected via sensors attached to inhalerspriority”: to help individuals, physicians and public health officials uncover asthma-related patterns.”“With a lot of research, you really want a catalyst soother people will join in. Very few institutions have We cover the rise of data and sensors in ourthe convening power that the NFL does.” annual reports on Behavior Change Games and Collective Intelligence. 5
  6. 6. People’s Lab:Crowdsourcing Innovation & InsightsPeople’s Lab is MSLGROUP’s proprietary comment on other people’s content andcrowdsourcing platform and approach that collaborate to find innovative solutions.helps organizations tap into people’s insights forinnovation, storytelling and change. The People’s Lab crowdsourcing platform and approach forms the core of our distinctiveThe People’s Lab crowdsourcing platform insights and foresight approach, which consistshelps organizations build and nurture public of four elements: organic conversation analysis,or private, web or mobile, hosted or white MSLGROUP’s own insight communities, client-label communities around four pre-configured specific insights communities, and ethnographicapplication areas: Expertise Request Network, deep dives into these communities. The People’sInnovation Challenge Network, Research & Insights Quarterly Magazines showcase ourInsights Network and Contest & Activation capability in crowdsourcing and analyzingNetwork. Our community and gaming features insights from conversations and communities.encourage people to share rich content, vote/ Learn more about us at: peopleslab.mslgroup.com | twitter.com/peopleslab
  7. 7. For People’s Lab solutions, contactpascal.beucler@mslgroup.com

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