Building Winning
Relationships

“Invaluable Reputation” – Dec. 10, 2013
Andrew MacDougall, MSLGROUP London
Overview

+ Context
+ Building blocks for partnership
+ The role of transparency

Building Winning Partnerships – December...
01 - Context

+ Budget pressures
+ Reputation issues
+ Need for partnership

Building Winning Relationships – December 10,...
Context – Budget Pressures

4
Governments are facing reputation issues

5
Be careful with your partnerships!

6
Governments are facing reputation issues

7
Because it’s facile

8
Reputation and Competence

9
02 – The Building Blocks for Partnership

+
+
+
+

Build understanding
Speak the language
Reciprocate
Plan carefully

Pres...
Build Understanding
Government ≠ business

Start small and build up
– Don’t walk in and ask for the moon

Extreme cases ma...
Speak the Language

Speak politics
– Put yourself in government shoes

Speak to motive
– What problem does it solve – for ...
Reciprocity

13

All relationships involve give and take
Build capital
– Offer support on tangential issues

Remember the ...
Plan Carefully

Government can be big, dumb, slow
Add your voice to the debate
– Prepare the ground

Be agile
– Be ready f...
03- The Role of Transparency

+ Risk management
+ The new normal (Snowden and social media)
+ Opportunities for creative a...
Risk Management
Government moving to transparency
– Lobbyist registries etc.
More voices
– Rise of social media
More threa...
The New Normal
Transparency is not a fad
– Technology forces it

Hold to higher standard
– Be prepared to explain

Defend ...
Time to Get Creative
Who you know vs. What you know
– Pendulum shifting
Use transparency to your advantage
– Build audienc...
04 – Canada-EU Trade Agreement

Case Study

Presentation Title – Date
A model partnership

20
Case Study – Canada-EU Trade Agreement

Trade a priority
– Savvy partners knew context

Complicated story to tell
– Needed...
To Summarise

22

Know the context and the constraints it places
Keep your nose clean
Build understanding
Think politicall...
MSLGROUP.COM
@mslgroup
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Building Winning Relationships By Andrew MacDougall MSLGROUP

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Andrew MacDougall, former government spokesman in Canada and currently Senior Executive Consultant in our London office, was recently invited to speak at a conference organised by Harvard Business Review Poland and MSLGROUP called “Priceless Reputation – protects, mobilizes, sells” in Warsaw.
He brings context to the public affairs industry and its challenges including budget pressures and reputation issues. He also shares the building blocks for successful partnerships and how transparency is the new normal.
More here: http://blog.mslgroup.com/harvard-business-review-mslgroup-conference-on-reputation/

Published in: Business, Economy & Finance
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Building Winning Relationships By Andrew MacDougall MSLGROUP

  1. 1. Building Winning Relationships “Invaluable Reputation” – Dec. 10, 2013 Andrew MacDougall, MSLGROUP London
  2. 2. Overview + Context + Building blocks for partnership + The role of transparency Building Winning Partnerships – December 10, 2013
  3. 3. 01 - Context + Budget pressures + Reputation issues + Need for partnership Building Winning Relationships – December 10, 2013
  4. 4. Context – Budget Pressures 4
  5. 5. Governments are facing reputation issues 5
  6. 6. Be careful with your partnerships! 6
  7. 7. Governments are facing reputation issues 7
  8. 8. Because it’s facile 8
  9. 9. Reputation and Competence 9
  10. 10. 02 – The Building Blocks for Partnership + + + + Build understanding Speak the language Reciprocate Plan carefully Presentation Title – Date
  11. 11. Build Understanding Government ≠ business Start small and build up – Don’t walk in and ask for the moon Extreme cases make bad law – Don’t start in crisis (if you can avoid it) Be clear in your expectations – What are asks on each side? Building Winning Relationships – December 10, 2013 11
  12. 12. Speak the Language Speak politics – Put yourself in government shoes Speak to motive – What problem does it solve – for them No surprises – Governments can take bad news but don’t blindside Building Winning Relationships – December 10, 2013 12
  13. 13. Reciprocity 13 All relationships involve give and take Build capital – Offer support on tangential issues Remember the words “thank you” Building Winning Relationships – December 10, 2013
  14. 14. Plan Carefully Government can be big, dumb, slow Add your voice to the debate – Prepare the ground Be agile – Be ready for opportunity Building Winning Relationships – December 10, 2013 14
  15. 15. 03- The Role of Transparency + Risk management + The new normal (Snowden and social media) + Opportunities for creative approaches Building Winning Relationships – December 10, 2013
  16. 16. Risk Management Government moving to transparency – Lobbyist registries etc. More voices – Rise of social media More threats Lower threshold for “news” – More demand for content Building Winning Relationships – December 10, 2013
  17. 17. The New Normal Transparency is not a fad – Technology forces it Hold to higher standard – Be prepared to explain Defend legitimacy at all costs – Gov’t doesn’t have monopoly on ideas Building Winning Relationships – December 10, 2013
  18. 18. Time to Get Creative Who you know vs. What you know – Pendulum shifting Use transparency to your advantage – Build audience More opportunities – Embrace the new channels Building Winning Relationships – December 10, 2013
  19. 19. 04 – Canada-EU Trade Agreement Case Study Presentation Title – Date
  20. 20. A model partnership 20
  21. 21. Case Study – Canada-EU Trade Agreement Trade a priority – Savvy partners knew context Complicated story to tell – Needed third party validation Went with trusted partners – Relationships paid off Building Winning Relationships – December 10, 2013 21
  22. 22. To Summarise 22 Know the context and the constraints it places Keep your nose clean Build understanding Think politically, plan carefully Give as well as take Transparency is the new normal Embrace creativity Building Winning Relationships – December 10, 2013
  23. 23. MSLGROUP.COM @mslgroup

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