Qorvis MSLGROUP: A New Powerhouse in Washington, DC


Published on

Publicis Groupe [Euronext Paris FR0000130577, CAC 40] announced that it has acquired 100% of Qorvis Communications, one of the most respected independent public relations firms in the United States. The agency will become part of MSLGROUP, Publicis Groupe’s strategic communications and engagement network.

Counting over 80 professionals and based in Washington, D.C. Qorvis will greatly increase MSLGROUP’s presence in the important market. Founded in 2000 by Managing Partner Michael Petruzzello, Qorvis counts numerous high-profile sovereign nations, organizations and global brands among its clients, such as AAMCO, Cisco Systems, The Mayo Clinic, The United States Institute for Peace and the American Pharmacists Association. While much of the firm’s work is in public affairs, it also offers strong social and digital and is known for its seamless, fully integrated approach.
Qorvis’ ties to numerous governments in emerging markets strengthen an important dimension of MSLGROUP’s world-class global network that is already recognized as the largest of its kind in Asia, India, China and Europe.

The combined MSLGROUP and Qorvis operations in Washington, D.C. will operate under the name of Qorvis MSLGROUP with Petruzzello as President. He will also be the agency’s North America Practice Director of Public Affairs and will report to Renee Wilson, President of MSLGROUP North America.

“The acquisition of Qorvis allows us to bring our clients around the world important new relationships and capabilities inside the Beltway and beyond,” said Renee Wilson, President, of MSLGROUP North America.

Michael Petruzzello added, “Today, markets and capitols are more closely linked than ever. Issues no longer recognize national boundaries and the capability to manage issues and reputation demands global reach. With MSLGROUP, we will be able to expand the limits of what we can do for our clients around the world.”

“This acquisition makes us much stronger in Washington D.C., and a highly engaged player in top economic, public affairs and government issues on the global stage,” said Olivier Fleurot, CEO of MSLGROUP.

Qorvis’ exceptional corporate and public affairs offerings align well with other best-in-class consultancies that Publicis Groupe has brought into the MSLGROUP network, including the JKL Group in the Nordics and Brussels, CNC in Germany and Kekst & Company in the U.S. Additionally, MSLGROUP’s agency PublicisLive has long been the producer for the World Economic Forum in Davos.

Published in: Business
1 Like
  • Be the first to comment

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Qorvis MSLGROUP: A New Powerhouse in Washington, DC

  1. 1. A New Powerhouse in Washington PUBLICIS GROUPE'S ACQUISITION OF QORVIS COMMUNICATIONS CREATES A STRONG PRESENCE FOR MSLGROUP IN THE U.S. CAPITOL CITY. TOP 5 Great brands in consumer marketing, financial services, health, media and technology A AGENCY 120+ in the Washington, DC Market. STAFF MEMBERS Renowned Experts CLIENTS U.S. Federal Budget U.S. Health Policy Current MSLGROUP location 3 international in scope, including global corporations and sovereign governments Political Campaigns and Digital Strategies Environmental/Green Strategies Government Contracting Insights and Research White House and U.S. Congress U.S. Capitol 4 +50% of the client base is Assignments that Make the World Take Notice Street Knowledge inside the Beltway* Qorvis Location and New Home of the Combined Qorvis MSLGROUP office 2 Defense, Energy, Health and IT Middle East U.S. State Department and Public Diplomacy 1 Strong track record in White House Reinventing the News Media In August 2013, Qorvis launched Al Jazeera America. Qorvis’ relationship with Al Jazeera began when Stan Collender got a call that the Middle Eastern network was about to purchase Al Gore’s Current TV. Starting then, Collender and the Qorvis team worked non-stop preparing for the launch of Al Jazeera America, which is competing with CNN, FOX and MSNBC as an all-news network in the U.S., though with fewer commercial interruptions than its competitors. This allows Al Jazeera to practice longerform television journalism in the style of the BBC. *based on strong working relationships past & present Rethinking Healthcare 5 British Embassy 6 Royal Embassy of Saudi Arabia The Robert Wood Johnson Foundation engaged MSLGROUP in 2005 to help rethink the future of the U.S. health care system. MSLGROUP advances RWJF’s signature effort to lift the overall quality of health care in targeted communities across the country, provide models to propel national reform, and identify new ways to pay for care. The agency also helps establish credibility around emerging concepts such as Positive Health and launch ground-breaking reports on the U.S. health care system. 5 13 2 7 6 PhRMA Headquarters 8 American Chemistry Council 4 10 7 9 Energizing Thought Leadership Cisco hired Qorvis to support its public-sector public relations efforts by driving thought leadership with key customers and influencers in the intelligence, defense and civilian communities. To accomplish this, Qorvis has been executing an aggressive plan to ensure Cisco is top of mind with key stakeholders through media, speaking engagements, videos, awards and events. Qorvis has been effective in exceeding Cisco’s goals. 3 Keep America Beautiful 9 11 1 14 8 12 12 Association for Professionals in Infection Control and Epidemiology Building a Powerful Online Resource 10 American Institute of Certified Public Accountants 13 American Institute for Cancer Research 11 United States Institute for Peace 14 Forum for Collaborative HIV Research Qorvis created MexicoToday.org, an initiative to help promote a positive image of Mexico. It’s a leading-edge portal to keep audiences from around the world informed about the latest on the Mexican economy, tourism, culture and environment, as well as Mexican and world news. Strong Relationships with Policymakers, Diplomats and Governments Mexico Great Britain United States France Egypt Bahrain Slovakia Kingdom of Saudi Arabia The Republic of Cyprus Kurdistan Regional Government of Iraq Equatorial Guinea Fiji Sri Lanka China