The Lean Startup Experience

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Presented at the NYU EEX Roundtable 4/30/11

Published in: Business, Technology
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  • \nComprehensive Lean Startup Resources\nLean Startup 101 by Eric Ries\nTop 5 Myths About the Lean Startup by Eric Ries\nThe Startup Pyramid by Sean Ellis\n"Why Accountants Don't Run Startups" by Steve Blank\nCustomer Development Case Study: Dropbox by Drew Houston\nPivot Case Study: KISSmetrics by Hiten Shah\nThe Lean Startup Seedcamp Edition by Eric Ries\n\n\n
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  • \nComprehensive Lean Startup Resources\nLean Startup 101 by Eric Ries\nTop 5 Myths About the Lean Startup by Eric Ries\nThe Startup Pyramid by Sean Ellis\n"Why Accountants Don't Run Startups" by Steve Blank\nCustomer Development Case Study: Dropbox by Drew Houston\nPivot Case Study: KISSmetrics by Hiten Shah\nThe Lean Startup Seedcamp Edition by Eric Ries\n\n\n
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  • The Lean Startup Experience

    1. 1. Kelley Boyd | Think ExperienceThe Lean Startup Experience Thanks to Chris Saxman | Gus Spathis
    2. 2. Agenda• Introduction• What it means to be “Lean”• Applied Lean Strategy• Getting Tactical• Minimally Viable Business Launch
    3. 3. ReferencedEric Ries The Lean Startup Startup Lessons LearnedSteve Blank 4 Steps to the Epiphany
    4. 4. What is “Lean”• A streamlined approach to establishing a business• First established in US by Toyota• Applied to startups by Eric Ries
    5. 5. More Lean• Ideate - Validate• Iterate - Measure• Build - Measure• Launch - Mea$ure
    6. 6. Benefits of Lean• Be More Innovative• Be More Successful• Stop Wasting Time• Stop Wasting Money
    7. 7. No Time to Waste• Ideation: Craft Beer Flash Sale Site• Validation: Flash Sales Sites Success + Beers sites online (Resegmented / Niche)• Recruited an expert• Measure: Survey
    8. 8. Survey Says• Biggest Frustration Access to craft beer (69%) Information about craft beer (14%)• Ideal Solution Site/method to purchase craft beer easier (65%) Some sort of exclusive club/group (27%) Better info about beer (22%)• Potential Issues damage in shipping/freshness/ etc (37%) Shipping costs (28%) legal issues (13%) Want to see beer in person before buying (4%) Have no issues buying beer online (22%)
    9. 9. Back at it!• Iteration: Craft Beer Sales + Community• Validation: Survey results• Build: Naming Resources • www. visualthesaurus.com • www.onelook.com • www.wordlab.com • www.onlinegenerator.com
    10. 10. Group Sourced Names• Brewlots.com• Lotsabeer.com• PrivateTap.com• Artisanalbrews.com
    11. 11. Build PrivateTap.comLanding Page: Low tech to No tech • Square Space* (pre-gamed) • Unbounce • LaunchRocket
    12. 12. BuildEmail Newsletter • Aggregate Content • Blogs - Webpages • Embed HTML • From your site • Use New Tech - Dynamic Content
    13. 13. LaunchEmail Service Providers • MailChimp • Constant Contact • Campaign Monitor • Mad Mimi
    14. 14. $$$$
    15. 15. Applied Lean• Market Type: Figure it out • Existing / Resegmented / Niche / New• Establish “year one objectives”• Positioning (Company and Product)• Launch (Company and Product)• Demand Creation (Ad, PR, Shows/Conferences)• Customer Creation (Various methods)
    16. 16. Do it Yourself!Comprehensive Lean Startup ResourcesLean Startup 101 by Eric RiesTop 5 Myths About the Lean Startup by Eric RiesThe Startup Pyramid by Sean Ellis"Why Accountants Dont Run Startups" by Steve BlankCustomer Development Case Study: Dropbox by DrewHoustonPivot Case Study: KISSmetrics by Hiten ShahThe Lean Startup Seedcamp Edition by Eric Ries
    17. 17. Do it Yourself!www.Launchbit.comIf you wish to purchase a guidebookdetailing these steps and more forreference you may receive 50% offof the $49.99 purchase price.
    18. 18. Kelley Boyd @msksboydThanks for yourParticipation and Attendance! #thinkexperience

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