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J. SailanawalaSMALL BUSINESS MARKETING
Marketing Basics       Goal       Target       Media       Results
Business Discovery SEARCH References a.k.a.   SOCIAL
Web Advertising Pay For Clicks (Pay Per Click)   Google Search Pay For Impressions   Trade / News Websites Paid Direc...
Local Online Listings & Ads Google / Google Places for Business Yelp Yahoo local listinghttp://listings.local.yahoo.com...
Google Place For Business                   Listing is Free                   Pay Per Click                   Pick Key ...
Yelp        Listing is Free        Claim Your Listing        Create Business Account        Ads & Coupons Available   ...
Angie’s List                Listing is Free                Member Reviews required to be                  RATED         ...
More… Google AdwordsPay-Per-Click Advertising on google search page Display ads on relevant (local) websites  www.OCRegi...
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OCJamaat-Small Biz Marketing

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OCJamaat-Small Biz Marketing

  1. 1. J. SailanawalaSMALL BUSINESS MARKETING
  2. 2. Marketing Basics  Goal  Target  Media  Results
  3. 3. Business Discovery SEARCH References a.k.a. SOCIAL
  4. 4. Web Advertising Pay For Clicks (Pay Per Click)  Google Search Pay For Impressions  Trade / News Websites Paid Directory Listing
  5. 5. Local Online Listings & Ads Google / Google Places for Business Yelp Yahoo local listinghttp://listings.local.yahoo.com/csubmit/index.php Angie’s List
  6. 6. Google Place For Business  Listing is Free  Pay Per Click  Pick Key Words  Set Monthly budget  Just need business info NO WEBSITE REQD. http://www.google.com/placesforbusiness http://www.google.com/adwords/express
  7. 7. Yelp  Listing is Free  Claim Your Listing  Create Business Account  Ads & Coupons Available NO WEBSITE REQD. https://biz.yelp.com/
  8. 8. Angie’s List  Listing is Free  Member Reviews required to be RATED  Ads & Coupons Available only to top rated companies (Big Deals) NO WEBSITE REQD www.angieslist.com https://business.angieslist.com
  9. 9. More… Google AdwordsPay-Per-Click Advertising on google search page Display ads on relevant (local) websites www.OCRegister.com Radio Ads Mobile Groupon Social Media

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