Microsoft India - Marico Limited Case Study


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Microsoft India - Marico Limited Case Study

  1. 1. Microsoft Office System Customer Solution Case Study Consumer Goods Company Cuts Costs, Boosts Efficiency with Unified Communications Overview “The new solution enabled communication and Country or region: India Industry: Consumer Goods collaboration with vendors and partners, thus achieving faster time-to-market for the company’s Customer Profile Marico is a leading Indian group in products and services.” consumer products and services in the Vinod Kamath , Chief Finance and Information Technology, Marico Limited global beauty and wellness space. The Marico Limited, a consumer goods company, is a leading Indian group has crossed the milestone of INR 1,500 crore (U.S.$ 375 million) in sales corporation that operates companies in the hair care, health care revenues and INR 100 crore (U.S.$ 25 and skin care segments of the beauty and wellness consumer million) in profits. goods market in India and abroad. Over the past 15 years, Marico Business Situation has been continually improvising, building new brands. Every Being a fast growing firm with a vast network, Marico needed a larger month, over 70 million consumer packs from Marico reach communications system that would provide approximately 130 million consumers in about 23 million a foundation for integrated communication and collaboration. households, through a widespread distribution network of more than 2.5 million outlets in India and overseas. With such a vast Solution The company deployed Microsoft Office network, employees were spending a lot of time in travelling. The Communications Server 2007 as part of a company wanted to improve communication and collaboration unified communications solution. capabilities of its employees. With the help of Microsoft® Consulting Benefits Services (MCS), Marico deployed Microsoft Office Communications  Enhanced productivity  Improved information sharing Server 2007. The new solution reduced administrative and  Reduced travel costs maintenance costs along with improving employee efficiency and enhancing productivity.
  2. 2. Situation constraint. The company wanted an Marico is a leading Indian Group in Consumer integrated solution that would provide unified Products and Services in the Global Beauty messaging and communication. and Wellness space. It markets well known brands such as Parachute, Saffola, Sweekar, Hair and Care, Nihar, Shanti, Mediker, Revive, Solution Manjal, Kaya, Sundari, Aromatic, Fiancee and After looking at several messaging HairCode. Marico’s brands and their environments such as Skype, GTalk and extensions occupy leadership positions with Yahoo messenger, Marico chose to significant market shares in most categories - implement Microsoft Office Communications coconut oil, hair oils, post wash hair care, Server 2007 because it met all the specific anti-lice treatment, premium refined edible communication needs of the company. oils, niche fabric care etc. Marico is present Marico partnered with Microsoft® Consulting in the skin care solutions segment through Services (MCS) for implementing the new Kaya Skin Clinics (48 in India and the Middle solution. East), the Sundari range of Spa skin care products (in the USA and other countries) and “We selected Microsoft Office its soap franchise (in India and Bangladesh). Communications Server 2007 for presence, In India, Marico is headquartered in Mumbai. instant messaging, and Web conferencing,” says Bhagwant Pai – IT Infrastructure “Microsoft Office As of today, Marico operates in consumer products, aesthetic services, and global Manager, Marico Limited. “This will further increase productivity, improve information Communications Server ayurvedic business. Marico's own sharing, and simplify IT management.” 2007 provided manufacturing facilities are located at Goa, Kanjikode, Jalgaon, Saswad, Pondicherry, Office Communications Server 2007 information workers with Dehradun and Daman supported by incorporates software powered voice over IP the ability to use OCS subcontracting units. (VoIP), so users can make, receive, and manage phone calls using Microsoft Office presence to increase Marico’s focus on sustainable profitable Communicator 2007 running on their their efficiency thus growth is manifest through its consistent financial performance – a CAGR of 19 computers. It also offers improvements to instant messaging and presence, and it increasing productivity.” percent in revenues and 19 percent in profits provides an on-premise version of Microsoft over the past 5 years, while setting a record Office Live Meeting for Web conferencing. Girish Rao, Head IT Solutions, Marico of several consecutive quarters of year on Limited year growth is 31 percent on profits and 27 The new solution delivered the infrastructure percent for sales and distributing dividends capabilities that support collaboration across for 26 consecutive quarters. offices in India. It supports the following means of communication and collaboration: Being a fast growing company with a vast network, Marico wanted to enable better  Enterprise wide communication and communication and collaboration among its collaboration platform employees. The company wanted to reduce  Group IM the time and cost on traveling of their  Support for multi party communication employees for meetings and reviews. Also,  Archival of communication most of the services available to the company’s employees were hosted, hence with the pay per use model, cost was a major
  3. 3. Microsoft Office Communication Server 2007 Girish Rao, Head IT Solutions Marico Limited. provided rich presence and instant “This will improve services through messaging services to enhance collaboration. employees working as productively as possible.” The project consisted of three phases, “The new solution solution architecture, testing, and rollout. Improved Information Sharing provided Marico with a Solution architecture took 5 days (it started Office Communications Server 2007 will on 23rd April, 2007 and was completed on make it possible for Marico employees to competitive advantage by 27th April, 2007). The testing phase was collaborate more easily and through more providing messaging tools started on 23rd April, 2007 and ended on modes of communication. Employees can use 17th May, 2007. Production rollout was done features such as conferencing and instant that enable from 20th May, 2007 to 5th June, 2007. messaging from inside the Microsoft Office communication across applications they work with every day, such “The new solution provided Marico with a as Microsoft Office Word and Office Excel multiple vendors / competitive advantage by providing spreadsheet software. “Improved partners / offices and messaging tools that enable communication collaboration will help our employees to stay across multiple vendors / partners / offices informed, and foster new ideas,” says locations.” and locations,” says Vinod Kamath, Chief Bhagwant Pai, IT Infrastructure Manager, Finance and IT, Marico Limited. Marico Limited. Vinod Kamath , Chief Finance and IT, Marico Limited The OCS server was implemented in the Reduced Travel Costs Datacenter at the main office at Rang Sharda By using Office Communication Server 2007, in Bandra Reclamation. Chat, Presence Marico has reduced travel costs for its awareness, and Audio and Video engineers and IT personnel. With Office conferencing were the modules Communications Server 2007, IT implemented. professionals can use presence to find out who might be available to help and make contact with that person instantly. Benefits By deploying a unified communications solution, Marico expects to improve productivity through easy access to information and collaboration tools. Enhanced Productivity The range of communications options provided by Office Communications Server 2007, will give the mobile work force at Marico powerful new tools to make their time on the road more productive. “With Office Communications Server 2007, we will gain presence awareness. Employees can see the availability of their colleagues and how best to contact them whether by using phone, email message, instant messaging, or video conferencing,” says
  4. 4. For More Information About Microsoft Services Microsoft Office System For more information about Microsoft Microsoft Services is the consulting, technical The Microsoft Office System is the business products and services, call the Microsoft support, and customer service arm of the world’s chosen environment for information Sales Information Center at (800) world’s leading Software Company. The work, providing the programs, servers, and 426-9400. In Canada, call the Microsoft organization helps customers and partners services that help you succeed by Canada Information Centre at (877) 568 discover and implement high value Microsoft transforming information into impact. 2495. Customers who are deaf or hard-of- solutions that generate rapid, meaningful, hearing can reach Microsoft text telephone and measurable results. For more information about the Microsoft (TTY/TDD) services at (800) 892-5234 in Office System, go to: the United States or (905) 568-9641 in With its global partner network and support Canada. Outside the 50 United States and infrastructure, Microsoft Services enables the Canada, please contact your local successful adoption, deployment, and use of Microsoft subsidiary. To access information Microsoft solutions and technologies for all using the World Wide Web, go to: customers, from the individual to the enterprise. Microsoft Services is designed to provide the right scope of services at the right For more information about Marico Limited time, including localized support solutions for products and services, call (91) (22) 6648 businesses and consumers around the world. 0480 or visit the Web site at: Software and Services Hardware  Products  HP ProLiant DL380 G4 − Microsoft Office Communications  2.80 gigahertz Intel Xeon Server 2007  16 kilobyte primary memory cache  2048 kilobyte secondary memory cache Partner  Microsoft Consulting Services © 2007 Microsoft Corporation. All rights reserved. This case study is for informational purposes only. MICROSOFT MAKES NO WARRANTIES, EXPRESS OR IMPLIED, IN THIS SUMMARY. Document published September, 2007