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Content Rules

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Content Rules

  1. 1. How to MakeYour Content Rule By Melanie Shoults
  2. 2. THEAUTHORSPhoto Credit: Derek Wilmot
  3. 3. WHAT I LEARNED
  4. 4. WHAT I LEARNEDWithout content, you’ve got nothing
  5. 5. WHAT I LEARNEDWithout content, you’ve got nothingWhat to create
  6. 6. WHAT I LEARNEDWithout content, you’ve got nothingWhat to createHow to podcast well
  7. 7. PODCASTING 101
  8. 8. PODCASTING 101Not hard
  9. 9. PODCASTING 101Not hardExport audio from video
  10. 10. PODCASTING 101Not hardExport audio from videoListen before recording
  11. 11. PODCASTING 101Not hardExport audio from videoListen before recordingLength
  12. 12. PODCASTING 101Not hardExport audio from videoListen before recordingLengthPlan
  13. 13. PODCASTING 101Not hardExport audio from videoListen before recordingLengthPlanEDIT!
  14. 14. PODCASTING 101Not hardExport audio from videoListen before recordingLengthPlanEDIT!Submit/Publish
  15. 15. INVENTING CONTENT
  16. 16. INVENTING CONTENTTalk to people(customers, leaders, front-liners, customer service)
  17. 17. INVENTING CONTENTTalk to people(customers, leaders, front-liners, customer service)Share photos
  18. 18. INVENTING CONTENTTalk to people(customers, leaders, front-liners, customer service)Share photosMonitor search keywords
  19. 19. INVENTING CONTENTTalk to people(customers, leaders, front-liners, customer service)Share photosMonitor search keywordsIndustry news
  20. 20. INVENTING CONTENTTalk to people(customers, leaders, front-liners, customer service)Share photosMonitor search keywordsIndustry newsNon-industry news
  21. 21. INVENTING CONTENTTalk to people(customers, leaders, front-liners, customer service)Share photosMonitor search keywordsIndustry newsNon-industry newsHighlight your audience
  22. 22. INVENTING CONTENTTalk to people Go to an event (or host(customers, leaders, front- your own)liners, customer service)Share photosMonitor search keywordsIndustry newsNon-industry newsHighlight your audience
  23. 23. INVENTING CONTENTTalk to people Go to an event (or host(customers, leaders, front- your own)liners, customer service) Go behind the scenesShare photosMonitor search keywordsIndustry newsNon-industry newsHighlight your audience
  24. 24. INVENTING CONTENTTalk to people Go to an event (or host(customers, leaders, front- your own)liners, customer service) Go behind the scenesShare photos How to...Monitor search keywordsIndustry newsNon-industry newsHighlight your audience
  25. 25. INVENTING CONTENTTalk to people Go to an event (or host(customers, leaders, front- your own)liners, customer service) Go behind the scenesShare photos How to...Monitor search keywords Check out competitorsIndustry newsNon-industry newsHighlight your audience
  26. 26. INVENTING CONTENTTalk to people Go to an event (or host(customers, leaders, front- your own)liners, customer service) Go behind the scenesShare photos How to...Monitor search keywords Check out competitorsIndustry news Dig in the archivesNon-industry newsHighlight your audience
  27. 27. INVENTING CONTENTTalk to people Go to an event (or host(customers, leaders, front- your own)liners, customer service) Go behind the scenesShare photos How to...Monitor search keywords Check out competitorsIndustry news Dig in the archivesNon-industry news Create a themed seriesHighlight your audience
  28. 28. SURPRISING STUFF
  29. 29. SURPRISING STUFFViral videos tell stories
  30. 30. SURPRISING STUFFViral videos tell storiesHire a pro photographer
  31. 31. BUT WAIT THERE’S MORE
  32. 32. BUT WAIT THERE’S MOREDeveloping writing voice
  33. 33. BUT WAIT THERE’S MOREDeveloping writing voiceStanding out from the crowd
  34. 34. SPREAD THE WORD!!

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