Content Rules

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  • Content Rules

    1. 1. How to MakeYour Content Rule By Melanie Shoults
    2. 2. THEAUTHORSPhoto Credit: Derek Wilmot
    3. 3. WHAT I LEARNED
    4. 4. WHAT I LEARNEDWithout content, you’ve got nothing
    5. 5. WHAT I LEARNEDWithout content, you’ve got nothingWhat to create
    6. 6. WHAT I LEARNEDWithout content, you’ve got nothingWhat to createHow to podcast well
    7. 7. PODCASTING 101
    8. 8. PODCASTING 101Not hard
    9. 9. PODCASTING 101Not hardExport audio from video
    10. 10. PODCASTING 101Not hardExport audio from videoListen before recording
    11. 11. PODCASTING 101Not hardExport audio from videoListen before recordingLength
    12. 12. PODCASTING 101Not hardExport audio from videoListen before recordingLengthPlan
    13. 13. PODCASTING 101Not hardExport audio from videoListen before recordingLengthPlanEDIT!
    14. 14. PODCASTING 101Not hardExport audio from videoListen before recordingLengthPlanEDIT!Submit/Publish
    15. 15. INVENTING CONTENT
    16. 16. INVENTING CONTENTTalk to people(customers, leaders, front-liners, customer service)
    17. 17. INVENTING CONTENTTalk to people(customers, leaders, front-liners, customer service)Share photos
    18. 18. INVENTING CONTENTTalk to people(customers, leaders, front-liners, customer service)Share photosMonitor search keywords
    19. 19. INVENTING CONTENTTalk to people(customers, leaders, front-liners, customer service)Share photosMonitor search keywordsIndustry news
    20. 20. INVENTING CONTENTTalk to people(customers, leaders, front-liners, customer service)Share photosMonitor search keywordsIndustry newsNon-industry news
    21. 21. INVENTING CONTENTTalk to people(customers, leaders, front-liners, customer service)Share photosMonitor search keywordsIndustry newsNon-industry newsHighlight your audience
    22. 22. INVENTING CONTENTTalk to people Go to an event (or host(customers, leaders, front- your own)liners, customer service)Share photosMonitor search keywordsIndustry newsNon-industry newsHighlight your audience
    23. 23. INVENTING CONTENTTalk to people Go to an event (or host(customers, leaders, front- your own)liners, customer service) Go behind the scenesShare photosMonitor search keywordsIndustry newsNon-industry newsHighlight your audience
    24. 24. INVENTING CONTENTTalk to people Go to an event (or host(customers, leaders, front- your own)liners, customer service) Go behind the scenesShare photos How to...Monitor search keywordsIndustry newsNon-industry newsHighlight your audience
    25. 25. INVENTING CONTENTTalk to people Go to an event (or host(customers, leaders, front- your own)liners, customer service) Go behind the scenesShare photos How to...Monitor search keywords Check out competitorsIndustry newsNon-industry newsHighlight your audience
    26. 26. INVENTING CONTENTTalk to people Go to an event (or host(customers, leaders, front- your own)liners, customer service) Go behind the scenesShare photos How to...Monitor search keywords Check out competitorsIndustry news Dig in the archivesNon-industry newsHighlight your audience
    27. 27. INVENTING CONTENTTalk to people Go to an event (or host(customers, leaders, front- your own)liners, customer service) Go behind the scenesShare photos How to...Monitor search keywords Check out competitorsIndustry news Dig in the archivesNon-industry news Create a themed seriesHighlight your audience
    28. 28. SURPRISING STUFF
    29. 29. SURPRISING STUFFViral videos tell stories
    30. 30. SURPRISING STUFFViral videos tell storiesHire a pro photographer
    31. 31. BUT WAIT THERE’S MORE
    32. 32. BUT WAIT THERE’S MOREDeveloping writing voice
    33. 33. BUT WAIT THERE’S MOREDeveloping writing voiceStanding out from the crowd
    34. 34. SPREAD THE WORD!!

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