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Amidst the hype and the hysteria MOOCs themselves have marched steadily along. Recent reports show that they continue to grow both in numbers of courses being offered and the total number of learners enrolled on all MOOCs. And so, despite many critiques and uncertainties about their true role and financial viability, MOOCs are for the moment at least, here to stay. The cMOOC xMOOC binary, and other acronymic derivations, can be seen as representative of the contestation of the arena in which MOOCs are situated; as attempts to frame or direct the discourse. This has been examined in the academic literature, in the traditional media and to some degree in social media. In this paper we examine how stakeholders including MOOC providers, teachers and students use the term MOOC in the social medium Twitter. We do this through an analysis of a sample of mentions of the hashtag “#MOOC”. Furthermore, we examine issues of the how research can be conducted on MOOCs in Twitter including an appraisal of how the term itself is both portrayed and conceptualized in this space.