▪ Why people comes to us and buy what we sell?
Red Oceans represent all industries in existence today.
They have defined rules, competitors, and market
Key words might include competition, price wars, market
Blue Oceans represent all industries
in existence today.
This is undefined market space, otherwise known as
Key words might be value innovation,focus,differentiation,
creation of demand,new marketplace
Most blue oceans are created from red ocean companies
expanding industry boundaries.
For example, Cirque du Soleil or [yellowtail]
(more on this in a bit)
The premise is simple:
To win in the future,companies must stop competing with
The only way to beat the competition is to stop trying to
beat the competition.
The business environment in which most business
strategy and management has been based on is
changing, evolving or disappearing.
Some of this change is due to technology. Other reasons
might be culture, globalization, speed of new
information, or the role of demographics in the
Value innovation is the “new” strategic logic behind Blue
Instead of focussing on beating the competition, you focus
on making it irrelevant by creating a leap in value for
buyers and creating uncontested market space.
Value innovation only occurs when organizations have
aligned innovation with utility, price and costs.
The market must be ready to accept the product, meaning
that timing is key.
The focus is on both differentiation and low cost to
provide value to both customers and the organization.
▪ Captures the current state of play in the market by
detailing the factors players compete on in product,
service and delivery
▪ For example, the wine industry competes on price per
bottle, refined image in packaging, marketing
strategies, aging quality of wine, prestige of vineyard,
complexity of taste and diverse product range
Possible Wine Canvas
▪ Each factor is plotted on the canvas, with a high score
reflecting the level of investment a specific company
makes in that factor (for example a high score on price
means that the price per bottle is high)
▪ When you plot all US wineries, they score remarkably
▪ To differentiate yourself in the market place, you must
focus on alternatives and non-customers to re-define
▪ For example, Casella Wines looked at the strategy
canvas and redefined the question: How do you make a
fun and non traditional wine that is easy for everyone to
▪ Which of the factors that the industry takes for granted
should be eliminated?
▪ Which should be reduced?
▪ Which should be raised well above standard?
▪ Which factors should be created that have not existed
▪ 50+ member organisations
▪ 1000+ individual members
▪ Attractive to the best of the young people
▪ Our past members are the leaders of their
organisations, our city, business and country
▪ We unite all sectors of society and are recognised for it.
The 4 Elements
is "terra firma" for us. It is the foundation of
everything we do. It is our home, our grounding
point, our anchor.
It is steady and solid.
Earth is predictable in its seasons and cycles and
It is perfectly poised and balanced at all times, and
is magnificent in its diversity.
It supports all life forms and is equally
comfortable and at work whether it is winter,
summer, spring, or fall.
Earth stores and saves and works silently and
steadily to maintain diverse forms of life. It seeks
balance and sustainability in all things. It is rich,
fertile, vast, and full of resources.
Earth is also generous, nourishing, supportive,
ordered, and colourful.
It has multiple textures and incredible depths. It
can be towering and sheltering, dynamic and
It is slow to change, fertile, and full of treasures.
Earth is aware of the "gravity" of every situation
and operates on predictable laws. Earth knows
that everything "matters". You can almost
always count on earth to be there, no matter
Earth's strengths include stability, predictability, a
sense of the long term, grounding, and orderly
th is sure of itself.
Earth's challenges include a tendency to be
stubborn, being unyielding and locked into old
ways of doing things, and an unwillingness to
move. Earth can be
boring without the other elements.
• Water is the most vital and necessary of all the
• Without water, nothing lives.
• It is fluid, cleansing, life-giving, shape- shifting,
expansive, pure, and sculpting.
• It is tranquil, transparent, shimmering, clear, and
• Water is deep, irresistible, dramatic, sparkling,
entertaining, singing, still, and healing.
▪ Water is very comfortable with change and works
silently and invisibly to nurture and sustain life.
▪ Water's strengths include its vitality, life-
▪ giving properties, flexibility, and easygoing nature.
▪ It brings balance, is a problem solver, finds
solutions, seeks harmony, and is a team player
▪ Water's challenges include its tendency to quickly
lose its identity in others and to absorb without
discrimination the good and the bad.
▪ It has difficulty saying no.
▪ It is a people pleaser, can become stagnant
without an outlet, and takes on the toxins around it.
• Wind is swift, uplifting, whirling, motion oriented,
• It can be silent or howling, and is itself invisible.
It is mysterious, unpredictable, energetic, and
It is cleansing, musical, electric, haunting,
sweeping, caressing, and scent-bearing.
Wind warns, cools, soothes, and
Wind's strengths include spontaneity, energy, forward
motion, and the ability to supersede all boundaries.
It is the element most capable of moving all others.
It is the first element to bring the scent of danger, and
it is the first element to bring the scent of spring.
Wind's challenges include restlessness,
unpredictability, and impulsiveness. It loves to stir
things up and then leave.
It is invisible and hard to pin down.
It doesn't weigh the consequences of its actions, and
it has trouble following through and focusing for long
periods of time.
• Fire is purifying, hot, illuminating,and
It is dancing, sizzling, radiant, freeing, and
It ignites, comforts, signals, blazes, and roars.
It is romantic, wild, hungry, and intense.
It is insatiable, transformational, and
It can be cozy, glowing, and civilizing.
It gives warmth and light, and keeps away the
wild beasts. It also stirs up what is wild within us.
Fire is useful, regenerating, consuming, and
It is energizing, forging, purifying, and renewing.
▪ Fire's strengths include being mesmerizing, exciting,
passionate, intense, purifying, illuminating,and committed.
It has no fear of confrontation.
▪ Fire's challenges include the tendency to burn out quickly
and the inability to set its own boundaries.
▪ It can destroy as well as purify, it may lack social skills, it may
be unbalanced, and it may be insensitive to others' needs
▪ It has no fear of confrontation.
▪ If you lose 1 member, then you will need 2 to grow and
members are not replaceable.
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Members Life in the non-profits
Targeting potential member organisations
Individuals are provided by YPeer Trainings. All
meet every 3 years during “the Conference”
Area Coordinators are elected for the 6
geographic areas by FPMs in the area
Focal Points for Members
organisations (FPMs) are named
The Executive Committee (ExCom) is the
daily operational body, headed by the Focal
Point in Charge (FPC) and assisted by a
Deputy Focal point of Charge and 6 officers
(Capacity building & trainers, Members
Affairs, Logistics & Finance, M&E,
Communication, Knowledge and Manuals).
They are elected by National Team
National Team meets every six months and
elects the Executive Committee