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YPeer Central Area Forum


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YPeer Central Area Forum

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YPeer Central Area Forum

  1. 1. YPeer Central Area Forum Safir Hotel Homs, 30,31/8 and 1/9/2018
  2. 2. Who isinthe room? ▪ Please introduce: i. Your name ii. Your organisation/team iii. Since when you are with YPeer iv. One thing you like aboutYPeer
  3. 3. Whatmakesa meeting horrible? ▪‫السلبية‬ ‫والطاقة‬ ‫الحدية‬(‫بس‬) ▪‫باآلراء‬ ‫واالستخفاف‬ ‫األخر‬ ‫الرأي‬ ‫احترام‬ ‫عدم‬ ▪‫الملل‬(‫والميسر‬ ‫األسلوب‬ ‫من‬/ )‫بمهامه‬ ‫معرفة‬ ‫عدم‬ ‫او‬ ‫ميسر‬ ‫وجود‬ ‫عدم‬ ▪‫وهدف‬ ‫موضوع‬ ‫وجود‬ ‫عدم‬ ▪‫والمشاركة‬ ‫الشفافية‬ ‫عدم‬ ▪‫وتنظيم‬ ‫وقت‬ ‫اجندة‬ ‫في‬ ‫ما‬ ▪‫القرار‬ ‫ومركزية‬ ‫الفوقي‬ ‫واألسلوب‬ ‫الرأي‬ ‫فرض‬ ▪‫التقدم‬ ‫وعدم‬ ‫وتكرار‬ ‫والملل‬ ‫الواحد‬ ‫الرتم‬ ▪‫الالواقعية‬ ▪‫بالغلط‬ ‫االعتراف‬ ‫عدم‬ ▪‫وقت‬ ‫بغير‬ ‫التدخل‬ ▪‫عليها‬ ‫متفق‬ ‫غير‬ ‫مصطلحات‬ ▪‫اللوجستية‬ ‫باألمور‬ ‫وخلل‬ ‫مريح‬ ‫غير‬ ‫المكان‬ ▪‫بالمواعيد‬ ‫االلتزام‬ ‫عدم‬ ▪‫والتقاليد‬ ‫العادات‬ ‫اختالف‬ Who has attendeda meeting?
  4. 4. Module 1 Knowing our business and build the strategy
  5. 5. SWOTAnalysis
  6. 6. Competitive advantage ▪ Why people comes to us and buy what we sell?
  7. 7. RedOcean Red Oceans represent all industries in existence today. They have defined rules, competitors, and market boundaries. Key words might include competition, price wars, market share, commoditization,benchmarking,strategic positioning,value add.
  8. 8. Blueocean Blue Oceans represent all industries NOT in existence today. This is undefined market space, otherwise known as OPPORTUNITY. Key words might be value innovation,focus,differentiation, creation of demand,new marketplace
  9. 9. Most blue oceans are created from red ocean companies expanding industry boundaries. For example, Cirque du Soleil or [yellowtail] (more on this in a bit)
  10. 10. The premise is simple: To win in the future,companies must stop competing with each other. The only way to beat the competition is to stop trying to beat the competition.
  11. 11. The business environment in which most business strategy and management has been based on is changing, evolving or disappearing. Some of this change is due to technology. Other reasons might be culture, globalization, speed of new information, or the role of demographics in the workplace.
  12. 12. Marketanalysis
  13. 13. Value innovation is the “new” strategic logic behind Blue Ocean Strategy. Instead of focussing on beating the competition, you focus on making it irrelevant by creating a leap in value for buyers and creating uncontested market space.
  14. 14. Value innovation only occurs when organizations have aligned innovation with utility, price and costs. The market must be ready to accept the product, meaning that timing is key. The focus is on both differentiation and low cost to provide value to both customers and the organization.
  15. 15. GraphofValue Innovation
  16. 16. TheStrategy Canvas ▪ Captures the current state of play in the market by detailing the factors players compete on in product, service and delivery ▪ For example, the wine industry competes on price per bottle, refined image in packaging, marketing strategies, aging quality of wine, prestige of vineyard, complexity of taste and diverse product range
  17. 17. Possible Wine Canvas 0 2 4 6 8 10 12 Price Im age agingcom plexity prestige diverseportfolioeasytodrinkaccessible Fun Competetive Factors RankingScale Quails Gate Mission Hill Yellowtail
  18. 18. TheStrategy Canvas ▪ Each factor is plotted on the canvas, with a high score reflecting the level of investment a specific company makes in that factor (for example a high score on price means that the price per bottle is high) ▪ When you plot all US wineries, they score remarkably similarly
  19. 19. Example ofaStrategy Canvas Blue Ocean Space
  20. 20. TheStrategy Canvas ▪ To differentiate yourself in the market place, you must focus on alternatives and non-customers to re-define the marketplace ▪ For example, Casella Wines looked at the strategy canvas and redefined the question: How do you make a fun and non traditional wine that is easy for everyone to drink?
  21. 21. FourActions: Eliminate/Redu ce/Raise/Create ▪ Which of the factors that the industry takes for granted should be eliminated? ▪ Which should be reduced? ▪ Which should be raised well above standard? ▪ Which factors should be created that have not existed before?
  22. 22. 4 Actions
  23. 23. Group work Build your strategy
  24. 24. Whatdowe want? ▪ 50+ member organisations ▪ 1000+ individual members ▪ Attractive to the best of the young people ▪ Our past members are the leaders of their organisations, our city, business and country ▪ We unite all sectors of society and are recognised for it. ▪ …
  25. 25. Why not? What are the challenges?
  26. 26. How dowefix that? ▪“If I had asked people what they wanted, they would have said faster horses.” ▪Henry Ford
  27. 27. Know your business (whatistheroleofYPEER)
  28. 28. Remember If you always do, what you always did, you will always get, what you always got.
  29. 29. BusinessCanvas
  30. 30. Remember If you always do what you always do, you will always get what you always get.
  31. 31. Recruittheright peopletalents B A D C Relationship Potential A: Easy pick B: Best pick C: Deadly pick D: Stupid pick
  32. 32. FocusonAction Is Good Is NOT Good FeelsGood DoesNOTFeelGood
  33. 33. Module 2 Team (4 elements of success)
  34. 34. The 4 Elements ofsuccess Fire (movement, confront) Earth (Posture, Resist) Air (thinking, Isolate Water (feeling, unfold)
  35. 35. Earth  is "terra firma" for us. It is the foundation of everything we do. It is our home, our grounding point, our anchor.  It is steady and solid.  Earth is predictable in its seasons and cycles and rotations.  It is perfectly poised and balanced at all times, and is magnificent in its diversity.  It supports all life forms and is equally comfortable and at work whether it is winter, summer, spring, or fall.  Earth stores and saves and works silently and steadily to maintain diverse forms of life. It seeks balance and sustainability in all things. It is rich, fertile, vast, and full of resources.
  36. 36. Earth  Earth is also generous, nourishing, supportive, ordered, and colourful.  It has multiple textures and incredible depths. It can be towering and sheltering, dynamic and peaceful.  It is slow to change, fertile, and full of treasures.  Earth is aware of the "gravity" of every situation and operates on predictable laws. Earth knows that everything "matters". You can almost always count on earth to be there, no matter what.
  37. 37. Earth ▪ Strengths  Earth's strengths include stability, predictability, a sense of the long term, grounding, and orderly movement. Ear th is sure of itself. ▪ Challenges  Earth's challenges include a tendency to be stubborn, being unyielding and locked into old ways of doing things, and an unwillingness to move. Earth can be boring without the other elements.
  38. 38. Water • Water is the most vital and necessary of all the elements. • Without water, nothing lives. • It is fluid, cleansing, life-giving, shape- shifting, expansive, pure, and sculpting. • It is tranquil, transparent, shimmering, clear, and nourishing. • Water is deep, irresistible, dramatic, sparkling, entertaining, singing, still, and healing.
  39. 39. Water ▪ Water is very comfortable with change and works silently and invisibly to nurture and sustain life. • Strengths ▪ Water's strengths include its vitality, life- ▪ giving properties, flexibility, and easygoing nature. ▪ It brings balance, is a problem solver, finds solutions, seeks harmony, and is a team player
  40. 40. Water • Challenges ▪ Water's challenges include its tendency to quickly lose its identity in others and to absorb without discrimination the good and the bad. ▪ It has difficulty saying no. ▪ It is a people pleaser, can become stagnant without an outlet, and takes on the toxins around it.
  41. 41. Wind • Wind is swift, uplifting, whirling, motion oriented, and refreshing. • It can be silent or howling, and is itself invisible.  It is mysterious, unpredictable, energetic, and global.  It is cleansing, musical, electric, haunting, sweeping, caressing, and scent-bearing.  Wind warns, cools, soothes, and pollinates.
  42. 42. Wind ▪ Strengths  Wind's strengths include spontaneity, energy, forward motion, and the ability to supersede all boundaries.  It is the element most capable of moving all others.  It is the first element to bring the scent of danger, and it is the first element to bring the scent of spring. • Challenges  Wind's challenges include restlessness, unpredictability, and impulsiveness. It loves to stir things up and then leave.  It is invisible and hard to pin down.  It doesn't weigh the consequences of its actions, and it has trouble following through and focusing for long periods of time.
  43. 43. Fire • Fire is purifying, hot, illuminating,and passionate.  It is dancing, sizzling, radiant, freeing, and captivating.  It ignites, comforts, signals, blazes, and roars.  It is romantic, wild, hungry, and intense.  It is insatiable, transformational, and contagious.  It can be cozy, glowing, and civilizing.  It gives warmth and light, and keeps away the wild beasts. It also stirs up what is wild within us.  Fire is useful, regenerating, consuming, and motivating.  It is energizing, forging, purifying, and renewing.
  44. 44. Fire STRENGTHS ▪ Fire's strengths include being mesmerizing, exciting, passionate, intense, purifying, illuminating,and committed. It has no fear of confrontation. CHALLENGES ▪ Fire's challenges include the tendency to burn out quickly and the inability to set its own boundaries. ▪ It can destroy as well as purify, it may lack social skills, it may be unbalanced, and it may be insensitive to others' needs and weaknesses. ▪ It has no fear of confrontation.
  45. 45. Who is the best?
  46. 46. FeelOne
  47. 47. Itisimportant to recruit but retention is essential ▪ If you lose 1 member, then you will need 2 to grow and members are not replaceable. 0 2 4 6 8 10 12 0 1 2 3 4 5 6 Activity% Years Members Life in the non-profits
  48. 48. Syria Network New Structure May 2018
  49. 49. Targeting potential member organisations Area B Area A Area C Individuals are provided by YPeer Trainings. All meet every 3 years during “the Conference” Area Coordinators are elected for the 6 geographic areas by FPMs in the area Focal Points for Members organisations (FPMs) are named The Executive Committee (ExCom) is the daily operational body, headed by the Focal Point in Charge (FPC) and assisted by a Deputy Focal point of Charge and 6 officers (Capacity building & trainers, Members Affairs, Logistics & Finance, M&E, Communication, Knowledge and Manuals). They are elected by National Team National Team meets every six months and elects the Executive Committee Alumni Board ICs YClub
  50. 50. Muhamad Shabarek /mshabarek Thankyou!