Film (induced) tourism

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Film (induced) tourism

  1. 1. The influence of Cinema on Tourist Imagery Marisa Serrenho PhD Student of Communication Sciences (Strategic Communication)
  2. 2. AGENDA  Tourist places  Film spectatorship as tourism  Film as a motivation for tourism  Tourism development through film
  3. 3. TOURIST PLACES A tourist place is a “rhetorical territory” (Marc Augé, Não-lugares, 1998: 113)
  4. 4. “A real tourist aesthetic is thus advertised, and this aesthesis, as the etymology suggests, is a “feeling”. These emotions are collective, conventional and standardized”. (Rachid Amirou, Imaginário Turístico e Sociabilidades de Viagem, 2007: 87).
  5. 5. FILM SPECTATORSHIP Film spectatorship as (virtual) tourism  Leisure activity  Time & space travel  Voyeurism  [Performance]
  6. 6. FILM AS MOTIVATION FOR TOURISM 8 out of 10 Britons get their holiday destination ideas from films Thomson Holidays survey, 2004
  7. 7. FILM AS MOTIVATION FOR TOURISM
  8. 8. Noelle O’Connor, A conceptual examination of the film induced tourism phenomenon in Ireland, European Journal of Tourism, Hospitality and Recreation Vol. 2, Issue 3, pp. 105-125, 2011 FILM AS MOTIVATION FOR TOURISM
  9. 9. FILM AS MOTIVATION FOR TOURISM Film as a motivation for (physical) Tourism Film Tourism Film-induced Tourism
  10. 10. Joanne Connell / Tourism Management 33 (2012) 1007-1029 FILM AS MOTIVATION FOR TOURISM
  11. 11. FILM AS MOTIVATION FOR TOURISM  Successor to literary tourism  Pilgrimage [celebrities’ cult] Film Tourism  Hyper-real tourism [theme parks]
  12. 12. FILM AS MOTIVATION FOR TOURISM LOTR [New Zealand]
  13. 13. FILM AS MOTIVATION FOR TOURISM  Halo effect  Film as catalyst Film INDUCED Tourism
  14. 14. FILM AS MOTIVATION FOR TOURISM
  15. 15. FILM AS MOTIVATION FOR TOURISM The Beach, 2000 (Thailand) Australia, 2008 (Australia) Sideways, 2004 (Californian wine region) Finding Nemo, 2003 (Great Barrier Reef - Australia)
  16. 16. FILM AS MOTIVATION FOR TOURISM Film’s persuasion factors - Cohen (1986):  Literary ethos (actors);  Literary logos (logic and reasoning);  and literary pathos (emotions).
  17. 17. Film’s attraction factors - Macionis (2004):  Place (scenery);  Personality (characters, actors, celebrities);  and Performance (plot, genre). FILM AS MOTIVATION FOR TOURISM
  18. 18. FILM AS MOTIVATION FOR TOURISM ... people come to understand their world and their values in narrative (or storytelling) form. Hollihan & Baaske, 2005: 20
  19. 19. FILM AS MOTIVATION FOR TOURISM https://www.youtube.com/watch?v=sMbDzN7vq8U
  20. 20. TOURISM DEVELOPMENT THROUGH FILM FILM IMPACT ON IMAGE FORMATION TOURIST DESTINATIONS FILM IMPACT ON PRODUCT DEVELOPMENT
  21. 21.  Big audience at small budget;  Substantial information about the destination;  Creation/ change of image in a short period of time;  Publicity generated by actors, director. ADVANTAGES OF FILM AS A MARKETING TOOL : TOURISM DEVELOPMENT THROUGH FILM
  22. 22. PRODUCT PLACEMENT IMPACT ON BRANDS TOURISM DEVELOPMENT THROUGH FILM
  23. 23. The Lord of the Rings, 2001-2003 (New Zealand) TOURISM DEVELOPMENT THROUGH FILM
  24. 24. TOURISM DEVELOPMENT THROUGH FILM
  25. 25. Thank you. marisa@crochet.pt

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