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Brand communication buzzwords

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Collected at Eurobest 2013 presentations.

Published in: Marketing, Business, Technology
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Brand communication buzzwords

  1. 1. Brand communication BUZZWORDS
  2. 2. CONTENT
  3. 3. To be engaging, content must be relevant and entertaining.
  4. 4. CREATIVITY
  5. 5. Find an insight and tell a good story.
  6. 6. EXPERIENCES
  7. 7. EXPERIENCES must: - Invite participation - Be designed around the user - Be useful (enriching) - Be shareable - Build community.
  8. 8. PASSION POINTS
  9. 9. The human being, before being rational is emotional. Antonio Damasio (Neuroscientist) 85% of purchasing decisions are emotional. Have fans not customers.
  10. 10. RISK
  11. 11. Generation X were risk adverse. Millennials are risk seekers.
  12. 12. CONNECTING SELLING
  13. 13. Communicate brand identity accross all touchpoints.
  14. 14. COLLABORATION
  15. 15. Facilitate the collaboration between brands, talent and audience.
  16. 16. Thank you! Marisa Serrenho

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