Quick for Windows 8

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Presented by Leslie Cottenjé at the Windows App Day in Antwerp on November 23, 2012.

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Quick for Windows 8

  1. 1.  Linguistic background Founder of Pureplexity – digital agency Responsible for User Experience Design External consultancy for Windows 8 Projects for Thomas Cook, Quick, Mercedes Benz, … .
  2. 2.  Windows 8 app based on the website with:  All products  A game  A competition  Restaurant Locator  An ordering system (to populate the fast lanes in the restaurants)A first design was already made.
  3. 3.  A lot going on No immediate access to the content Target groups mashed together
  4. 4.  A lot going on No immediate access to the content Target groups mashed together
  5. 5.  Too much clicking to discover all the burgers Not integrated in the Quick menu
  6. 6. WEB vs APPWebsite Windows 8 app• Information • Interaction• Crowded • Focused• Company-owned • Belongs to the user • Needs to solve a problem / be useful • Mobile use
  7. 7.  A good consistent Experience  Define the goal of the app  Strategise the content  Analyse the website  Identify the brand  Connection to Social Media
  8. 8. DO MORE WITH AUTHENTICALLY LEVERAGE THE PRIDE INCONTENT FIRST LESS DIGITAL WIN AS ONE BRAND CRAFTSMANSHIP
  9. 9.  Products  Burgers, Clubs, salads, desserts, finger foods, fries, … . Locator  All restaurants in France / Belgium Facebook integration  Share contract or in-app?
  10. 10.  Why sketching?  Focus on architecture  Focus on content strategy  Focus on functionality
  11. 11.  Irrelevant
  12. 12.  Relevant for leveraging to Win8 We need to make it even better!
  13. 13.  Relevant for leveraging to Win8 Create continuous browsing Create Quick world experience
  14. 14.  Relevant for leveraging to Win8 Part of the Quick World Many functions on screen
  15. 15. DO MORE WITH AUTHENTICALLY LEVERAGE THE PRIDE INCONTENT FIRST LESS DIGITAL WIN AS ONE BRAND CRAFTSMANSHIP
  16. 16.  Products  Burgers, Clubs, salads, desserts, finger foods, fries, … . Locator  All restaurants in France / Belgium Facebook integration  Share contract or in-app?
  17. 17. Leslie CottenjéBaron Ruzettelaan 5 1.2 8310 Bruggeleslie@pureplexity.com 0472/833477 @Girlgeek_be

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