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Radio (and other media) Innovation

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A presentation I did for the BBC's Fusion conference looking at innovative things to inspire BBC staff.

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Radio (and other media) Innovation

  1. 1. Hello there! I’m @matt from @folderhqI do @funkids, @muxcodab, @thisisradiobase and @thisisnextradio (on the side)
  2. 2. Fun Kids has a filter that ALL decisions go throughDoes it increase awareness?Does it make money?
  3. 3. That’s ALL decisions Should we hire a new presenter?Should we add a section to the website? Should we interview that person?Should we spend time tweeting?
  4. 4. New platforms can be good for awarenessBut only...If your ‘content’ is goodThat you understand their algorithmsAnd.. You have the ability to engineer a rise to the top
  5. 5. It’s not about audio, it’s about attention
  6. 6. Radio station for kids and families Under 10s 100k kids / 50k adults DAB in London & OnlineWeb, podcasts, apps, newsletters #1 Fun Kids
  7. 7. #1 Fun Kids
  8. 8. #1 Fun Kids
  9. 9. Online Game & Social Network Launched in 2008 6-12 Year Olds 60m Members Free & Subscription (no ads) Toys, Books, Trading Cards Based in Shoreditch #2 Moshi Monsters
  10. 10. #2 Moshi Monsters
  11. 11. youtube.com/charlie #1 Most subscribed in the UK #36 Most subscribed globally1.4m (above Bieber and Eminem) #3 Charlie
  12. 12. #3 Charlie
  13. 13. #3 Charlie
  14. 14. www.funkidslive.comwww.moshimonsters.comwww.youtube.com/charlie ...and I was @matt from @folderhq

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