The pattern for the Talking Logo is:
Action Verb (I show, I coach, etc…)
! ! ! +
Target Market (divorced mothers,
GREEN landscapers, etc…)
! ! ! +
How to XXXX (solve a problem or
meet a need)
Related to your ideal customer market
You can deliver!
• I teach small business how to double what
• I coach sales forces how to double their
appointments using promotional products.
• I show home owners how to get the most
from their thermostat.
“Old-School” Marketing Kit
Tri-Fold- 1 document Flexible/Personalized Doc.
Lame Mission Statement “Our Difference Statement”
Your Words Actual Customer Words
Customer Testimonials Customer Case Studies
Features & Beneﬁts The Story
Trash Can Ready On-Line Ready
2. Referral System
3. Public Relations
Hank’s Auto Repair Service
Location near you:
Booger Holla Amityville Buck Tussle
Call us! 1-866-Dill-Weed!
The sole purpose of small business advertising
... gain permission to communicate
... come here & give me permission to give
you complimentary and relevant information
What is Free & Valuable ?
~ The Secrets of Hiring a Roofing Contractor Without Getting Burned
~ The Legal Tax Cuts That Your Accountant May Not Even Know About
~ 101 Ways to Get More from ACT! Software
~ What Your Pediatrician May Not Be Telling You About Car Seats
~ 10 Surefire Methods to Help You ~ Evaluate Your Auto Mechanic’s Ethics
~ How to Buy Everything at 50% Off
~ How to Squeeze Every Drop of Value from Your Attorney
~ Professional Mover’s Secrets to Packing Your Household Possessions
So Nothing Gets Damaged
~ 10 Must Know Health Tips for People Over 40
~ How to Be Sure You Pay the Absolute Lowest Health Insurance Premium
~ 10 Things You Must Know Before You Lease a Car
~ How to Create a Flood of New Business in 7 Simple Steps
• make an expectation for doing business as
part of your process. customer testimonial
line on audio acrobat
• teach people what to say
• capture testimonials
• Most believable because someone else is
• Media Pitch-They could give a “rip” about
your business. They want a relevant story.
• P.R. releases direct to ideal customers.
• What are your clients reading?