Has the internet changed advertising

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Using the principles of advertising to answer the question as to whether the internet has changed advertising.

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Has the internet changed advertising

  1. 1. Has the Internet ChangedAdvertising? Digital Spark Marketing
  2. 2. “ advertising is the fee for being unremarkable” - Robert Stephens Digital Spark Marketing
  3. 3. Digital Spark Marketing
  4. 4. 9 Principles of Advertisement Success Digital Spark Marketing
  5. 5. Grab and hold the viewers attention … make the ad interesting Digital Spark Marketing
  6. 6. Stop interrupting what people areinterested in, and be what people are interested in. Digital Spark Marketing
  7. 7. People don’t read ads. They read what interests them, and sometimes that happens to be an ad.Digital Spark Marketing
  8. 8. Define a value proposition (VP)distinctive from your competition Digital Spark Marketing
  9. 9. Does the VP givecustomer reason tobuy product, service ? Digital Spark Marketing
  10. 10. Digital Spark Marketing
  11. 11. Create a clear,simple message that the reader quickly understands Digital Spark Marketing
  12. 12. Pictures / visualsmuch better than words ! Digital Spark Marketing
  13. 13. Image Counts Digital Spark Marketing
  14. 14. Digital Spark Marketing
  15. 15. “ YOU JUST CAN’T SAY IT. YOUHAVE TO GET PEOPLE TO SAY IT TO EACH OTHER” - James Farley, CMO ford Digital Spark Marketing
  16. 16. Be sure your message isrelevant to your target customer set Digital Spark Marketing
  17. 17. One message does not fit all Digital Spark Marketing
  18. 18. It no longer makes economicsense to send an advertising message to the many inhopes of persuading the few. Digital Spark Marketing
  19. 19. Define yourpositioning … yourframe of reference Digital Spark Marketing
  20. 20. Digital Spark Marketing
  21. 21. Clearly link theadvertisement to your brand Digital Spark Marketing
  22. 22. Does it clearlyillustrate what brand it represents? Will customers remember? Digital Spark Marketing
  23. 23. Digital Spark Marketing
  24. 24. Amplification - doesaudience respond in the manner you desire? Digital Spark Marketing
  25. 25. Digital Spark Marketing
  26. 26. Does theadvertisement buildon the current value of the brand? Digital Spark Marketing
  27. 27. Digital Spark Marketing
  28. 28. Is the advertisement a component of anintegrated marketing campaign? Digital Spark Marketing
  29. 29. Digital Spark Marketing
  30. 30. Conclusion toquestion … has the internet changed advertising? Digital Spark Marketing
  31. 31. No … sameprinciples still applied in basicallysame fashion Digital Spark Marketing
  32. 32. FINALTHOUGHTS Digital Spark Marketing
  33. 33. Information is cheap.Attention is expensive. Time is priceless. Digital Spark Marketing
  34. 34. It’s not what advertising does with the consumer.It’s what the consumer does with advertising. Digital Spark Marketing
  35. 35. Thank You !• www.digitalsparkmarketing.com• Mike@digitalsparkmarketing.com• Digitalspark.tumblr.com• Twitter: @mikeschoultz Digital Spark Marketing
  36. 36. Digital Spark Marketing

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