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Deriving Value From Listening To and Observing Your Customers

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Deriving Value From Listening To and Observing Your Customers

Customer Insights Are One of Your Most Valuable Assets

Published in: Business, News & Politics
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Deriving Value From Listening To and Observing Your Customers

  1. 1. Deriving Value from Listening to and Observing Your Customers Customer Insights Are One of Your Most Valuable Assets Digital Spark Marketing
  2. 2. Do You Know Who Your Customers Are? Prospects Customers Advocates Former Customers Digital Spark Marketing
  3. 3. Know Your Most Valuable Customers Your best customers deserve your extra special treatment and efforts Digital Spark Marketing
  4. 4. Customer Insights Associations between objects,actions, and communications that solve new customer problems Digital Spark Marketing
  5. 5. Why Are Customers Reluctant To Give Inputs? Business makes it difficult and inconvenientNo mutual equitable exchange of value Staff act as if they don’t care Digital Spark Marketing
  6. 6. Ways To Stimulate More / Better Customer Insights Digital Spark Marketing
  7. 7. Listen While Engaging On Customer Problems Digital Spark Marketing
  8. 8. Create Customer Collaboration Instead of asking them to watch, to listen, to play, to passively consume, the race is on to get them to create, to participate, and to collaborate trendwatching.com Digital Spark Marketing
  9. 9. Custom Product Design Defines Customer Preferences Nike iD shoppers create their own unique product designs Digital Spark Marketing
  10. 10. Be More Personable And Build Relationships Digital Spark Marketing
  11. 11. Better Two Way Dialog … Help Them Decide Digital Spark Marketing
  12. 12. Field Observation And Listening Digital Spark Marketing
  13. 13. Integrate Social Media Monitoring Digital Spark Marketing
  14. 14. Communicate in New Ways Digital Spark Marketing
  15. 15. Make Customer InsightsEveryone’s Responsibility Digital Spark Marketing
  16. 16. Improve Your Listening and Observing Skills Digital Spark Marketing
  17. 17. FINAL THOUGHTS Digital Spark Marketing
  18. 18. “The aim of marketing is to know and understand the customer sowell the product or service fits him and sells itself.” Peter Drucker Digital Spark Marketing
  19. 19. Thank You !www.digitalsparkmarketing.comMike@digitalsparkmarketing.comwww.digitalspark.tumblr.comTwitter: @mikeschoultz

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