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Breakthrough Thinking on Creativity and Innovation


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Thoughts and tips on creativity and innovation

Published in: Design, Technology, Education

Breakthrough Thinking on Creativity and Innovation

  1. 1. Tips on Breakthrough Thinking
  2. 2. Creativity can be taught,nurtured and enhanced
  3. 3. “Creativity is the power to connect the seemingly unconnected” -William Plomer
  4. 4. Matthew May’s Books
  5. 5. ShibumiElegant simplicityBeautiful imperfectionEffortless effectiveness
  6. 6. Shibumi’s 7 Habits of the Highly Creative
  7. 7. Emphasizing the disciplines Koko of restraint,(Austerity) exclusion, and omission
  8. 8. Refrain fromadding what is NOT absolutely necessary inthe first place
  9. 9. “Innovation is not about saying yes to everything.It’s about saying NO to all but the most crucial features.” - Steve Jobs
  10. 10. • You are donor unless you opt out• 4X participation over US
  11. 11. • No physical branches• Most highly recommended bank in UK
  12. 12. Beauty and utility needKanso not be(simplicity) overstated
  13. 13. Eliminate what doesn’t matter to make more room for what does
  14. 14. Simplicity …The achievement of maximum effect with minimum means -Dr. Koichi Kawana
  15. 15. Apple iPad• Hide complexity from user• User interface … pick it up and use it
  16. 16. “ I wouldn’t give a fig for simplicity on this side ofcomplexity, but I would give my life for simplicity on other side of complexity” - Oliver Wendell Holmes, Jr
  17. 17. “Perfection is achieved NOT when there isnothing left to add, but when there is nothing left to take away” - Antoine de Saint Exupery
  18. 18. Balance between being of nature Shizen(naturalness) yet distinct from it
  19. 19. Before taking action, look for naturally occurring patterns and rhythms, and construct yourideas to fit them
  20. 20. • The busier a street, the safer it becomes• Mixed use means must slow down, use intelligence
  21. 21. “Creativityis justconnectingthings” - Steve Jobs
  22. 22. Power ofsuggestionexalted as authentic creation
  23. 23. Leave something to theimagination by limiting information
  24. 24. • Limiting information seduces viewer• Tantalizing suggestion over exactitude
  25. 25. • Demonstrated once in Janurary 2007• No more information until it went on sale in June 2007
  26. 26. Incomplete renderings … …goal is tocreate viewercollaboration
  27. 27. Appreciate thebeauty of natural imperfection… Leave the dooropen for others to co-create with you
  28. 28. Seek a philosophyand a process that fosters personal collaboration between Your team ClientsAnd their customers
  29. 29. • Target Gen Y customers• Toyota dropped hundreds of standard options allowing customers to maximize customization
  30. 30. In active calmand tranquility one finds essence of creative energy
  31. 31. Learn to quiet your mind; designate atime and place for creative solitude
  32. 32. • Study of Buddhist meditation• Abnormally high gamma brainwaves (which proceed aha! moments)
  33. 33. “Stand still when the hippos charge” -Boyd Matson
  34. 34. Doing something isn’talways better than doing nothing
  35. 35. Transcending the ordinary and conventional
  36. 36. Re-energize your creativity by taking regular ‘timeouts’ every 90 minutes
  37. 37. • Tony Schwartz use of ‘pulse’ method in his writing• First book took 12 months, 10 hours day• Second book, using 3 90 minute segments per day, took less than 6 months
  38. 38. “Best new year’sresolution? A stop doing list” -Jim Collins
  39. 39. • Ingenuity in craft• Pursuit of perfection• Rhythm of fit
  40. 40. • Companies don’t innovate, people do• Simple question … is there a better way?• No challenge, no creativity• Whatever your work, make it your art
  41. 41. • Ingenuity is starting point, perfection the vector• Focus on chasing, not achieving perfection• No best, only better• Discipline of big leap through small steps
  42. 42. • System thinking … understand context, cause and effect• Find and fit rhythm of change happening around us, in larger context
  43. 43. Final thoughts
  44. 44. Practice and nurture your creative skill strengths
  45. 45. About Dr. SchoultzDr. Schoultz has thirty five years of business development,marketing, technology, and business operationsexperience.He served as VP / President of Distribution Technologies, acompany he helped to found and grow to a 700 M + / yearmarket leader.Dr. Schoultz Ph. D. is from the University of Virginia.
  46. 46. Thank You !••• Twitter: mikeschoultz