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To Building
A Winning
Value Proposition
8 Secrets
It is amazing how many don’t.
Does your business have a
winning value proposition?
The more you have, the stronger your business
Nothing is more important
than competitive advantages
How do you
make a
difference to
someone who
has infinite
choice?
How do you make a
difference to
someone who has
infinite ...
So where do you look
for uniqueness?
Lets examine
these 10
places to look:
1 = Best value
Why do customers buy from you?
Know and focus on
consumer priority needs
So how
do you
help
customers
pick you?
Look for end result experiences
2 = Heart of the proposition
3 = Time
Keep your
demands of
customer
time to a
minimum.
Show tangible examples
4 = Be convenient and
easy to work with
Keep it simple,
simple, simple.
5 = Customer
experience and service
Customer
service is key
to your word
of mouth
marketing.
Excellent warranties are trust builders
6 = Trust and warranty
Trust is
built on
relationships.
Customers would
rather do business
with friends.
Consider new ways to that add value
7 = New ways to do business
The best
example of
new ways to
add value.
No believing, no trust
8 = Demonstrate the proof
For proof
use studies,
testimonials,
results, and
other
methods.
Remember
value
propositions
are where to
put your time
and energy.
Thank You !
Thank you for joining us!
Digital Spark Marketing
About Digital Spark Marketing
WHO WE ARE
Digital Spark Marketing is a Florida-based marketing services and
consulting comp...
Thank You !
Contact us:
Mike@digitalsparkmarketing.com
www.digitalsparkmarketing.com
Twitter: @mikeschoultz
607-725-8240
D...
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8 Secrets to Building a Winning Value Proposition

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Need some help getting remarkable differentiation for your business? Helping show customers why they should select you.

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8 Secrets to Building a Winning Value Proposition

  1. 1. To Building A Winning Value Proposition 8 Secrets
  2. 2. It is amazing how many don’t. Does your business have a winning value proposition?
  3. 3. The more you have, the stronger your business Nothing is more important than competitive advantages
  4. 4. How do you make a difference to someone who has infinite choice? How do you make a difference to someone who has infinite choice?
  5. 5. So where do you look for uniqueness?
  6. 6. Lets examine these 10 places to look:
  7. 7. 1 = Best value
  8. 8. Why do customers buy from you? Know and focus on consumer priority needs
  9. 9. So how do you help customers pick you?
  10. 10. Look for end result experiences 2 = Heart of the proposition
  11. 11. 3 = Time
  12. 12. Keep your demands of customer time to a minimum.
  13. 13. Show tangible examples 4 = Be convenient and easy to work with
  14. 14. Keep it simple, simple, simple.
  15. 15. 5 = Customer experience and service
  16. 16. Customer service is key to your word of mouth marketing.
  17. 17. Excellent warranties are trust builders 6 = Trust and warranty
  18. 18. Trust is built on relationships. Customers would rather do business with friends.
  19. 19. Consider new ways to that add value 7 = New ways to do business
  20. 20. The best example of new ways to add value.
  21. 21. No believing, no trust 8 = Demonstrate the proof
  22. 22. For proof use studies, testimonials, results, and other methods.
  23. 23. Remember value propositions are where to put your time and energy.
  24. 24. Thank You ! Thank you for joining us! Digital Spark Marketing
  25. 25. About Digital Spark Marketing WHO WE ARE Digital Spark Marketing is a Florida-based marketing services and consulting company that assists clients to become customer-centric leaders. We are skilled in the art and science of marketing, customer engagement/experience design, and technology and innovation for future growth. WHAT WE BELIEVE • Its all about people … starting with the customer • Start with what exists … what is hiding? • In co-creation … sum of parts is greater than whole • Being visual … a picture is worth 1000 words • Innovation is growth necessity …prototyping and testing many ideas Digital Spark Marketing
  26. 26. Thank You ! Contact us: Mike@digitalsparkmarketing.com www.digitalsparkmarketing.com Twitter: @mikeschoultz 607-725-8240 Digital Spark Marketing

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