Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Branding Lessons Learned From the Beatles 8
The more emotion you create, the more attention to the brand. Feelings have a critical role in the way consumers are influ...
The promise represents what the brand stands for The heart of all killer brands is the promise they make
What do the Beatles and branding have in common?
Let’s examine the lessons the Beatles taught marketers about branding:
1 = Live their story
Reputation builders
End result brand experiences 2 = Build a brand personality
Brand experience: music album covers movies concerts
3 = Define your brand by what you make happen
Simple … Attainable… Targeted…
Feel their emotions and passion 4 = Show emotions
Create emotion
Made their own trends 5 = Relentless innovation
Created their own trends
Eschewed music industry promotion 6 = Marketing strategy
The experience was the marketing
Fan loyalty long lasting 7 = Cultivate raving fans
The Beatles Cult
Brands are verbs … what they do matters more than what they say 8 = Be an experience
Remember Being remarkable is not always the same
Thank You ! Thank you for joining us! Digital Spark Marketing
Thank You ! Contact us: Mike@digitalsparkmarketing.com www.digitalsparkmarketing.com Twitter: @mikeschoultz 607-725-8240 D...
8 Branding Lessons Learned from the Beatles
Upcoming SlideShare
Loading in …5
×

8 Branding Lessons Learned from the Beatles

88 views

Published on

As long it is positive, there is no such thing as too much attention for a brand. Here are some of the best and most creative steps to get consumers to notice your brand.

Published in: Marketing
no profile picture user

  • Be the first to comment

  • Be the first to like this

8 Branding Lessons Learned from the Beatles

  1. 1. Branding Lessons Learned From the Beatles 8
  2. 2. The more emotion you create, the more attention to the brand. Feelings have a critical role in the way consumers are influenced
  3. 3. The promise represents what the brand stands for The heart of all killer brands is the promise they make
  4. 4. What do the Beatles and branding have in common?
  5. 5. Let’s examine the lessons the Beatles taught marketers about branding:
  6. 6. 1 = Live their story
  7. 7. Reputation builders
  8. 8. End result brand experiences 2 = Build a brand personality
  9. 9. Brand experience: music album covers movies concerts
  10. 10. 3 = Define your brand by what you make happen
  11. 11. Simple … Attainable… Targeted…
  12. 12. Feel their emotions and passion 4 = Show emotions
  13. 13. Create emotion
  14. 14. Made their own trends 5 = Relentless innovation
  15. 15. Created their own trends
  16. 16. Eschewed music industry promotion 6 = Marketing strategy
  17. 17. The experience was the marketing
  18. 18. Fan loyalty long lasting 7 = Cultivate raving fans
  19. 19. The Beatles Cult
  20. 20. Brands are verbs … what they do matters more than what they say 8 = Be an experience
  21. 21. Remember Being remarkable is not always the same
  22. 22. Thank You ! Thank you for joining us! Digital Spark Marketing
  23. 23. Thank You ! Contact us: Mike@digitalsparkmarketing.com www.digitalsparkmarketing.com Twitter: @mikeschoultz 607-725-8240 Digital Spark Marketing

×