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Branding Lessons
Learned
From the Beatles
8
The more emotion you create,
the more attention to the brand.
Feelings have a critical role
in the way consumers are
influ...
The promise represents what the
brand stands for
The heart of all killer brands
is the promise they make
What do the Beatles and
branding have in common?
Let’s examine
the lessons the
Beatles taught
marketers about
branding:
1 = Live their story
Reputation
builders
End result brand experiences
2 = Build a brand personality
Brand
experience:
music
album covers
movies
concerts
3 = Define your brand by
what you make happen
Simple …
Attainable…
Targeted…
Feel their emotions and passion
4 = Show emotions
Create
emotion
Made their own trends
5 = Relentless innovation
Created
their own
trends
Eschewed music industry promotion
6 = Marketing strategy
The
experience
was the
marketing
Fan loyalty long lasting
7 = Cultivate raving fans
The
Beatles
Cult
Brands are verbs … what they do
matters more than what they say
8 = Be an experience
Remember
Being remarkable is
not always the same
Thank You !
Thank you for joining us!
Digital Spark Marketing
Thank You !
Contact us:
Mike@digitalsparkmarketing.com
www.digitalsparkmarketing.com
Twitter: @mikeschoultz
607-725-8240
D...
8 Branding Lessons Learned from the Beatles
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8 Branding Lessons Learned from the Beatles

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As long it is positive, there is no such thing as too much attention for a brand. Here are some of the best and most creative steps to get consumers to notice your brand.

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8 Branding Lessons Learned from the Beatles

  1. 1. Branding Lessons Learned From the Beatles 8
  2. 2. The more emotion you create, the more attention to the brand. Feelings have a critical role in the way consumers are influenced
  3. 3. The promise represents what the brand stands for The heart of all killer brands is the promise they make
  4. 4. What do the Beatles and branding have in common?
  5. 5. Let’s examine the lessons the Beatles taught marketers about branding:
  6. 6. 1 = Live their story
  7. 7. Reputation builders
  8. 8. End result brand experiences 2 = Build a brand personality
  9. 9. Brand experience: music album covers movies concerts
  10. 10. 3 = Define your brand by what you make happen
  11. 11. Simple … Attainable… Targeted…
  12. 12. Feel their emotions and passion 4 = Show emotions
  13. 13. Create emotion
  14. 14. Made their own trends 5 = Relentless innovation
  15. 15. Created their own trends
  16. 16. Eschewed music industry promotion 6 = Marketing strategy
  17. 17. The experience was the marketing
  18. 18. Fan loyalty long lasting 7 = Cultivate raving fans
  19. 19. The Beatles Cult
  20. 20. Brands are verbs … what they do matters more than what they say 8 = Be an experience
  21. 21. Remember Being remarkable is not always the same
  22. 22. Thank You ! Thank you for joining us! Digital Spark Marketing
  23. 23. Thank You ! Contact us: Mike@digitalsparkmarketing.com www.digitalsparkmarketing.com Twitter: @mikeschoultz 607-725-8240 Digital Spark Marketing

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