Evaluation and Consumer<br />Audrey  Rachal  Stephanie <br />
Value for Money<br />the relationship between the value of something and the money spent on it<br />If the price of the pr...
How consumers apply criteria to evaluate a product<br />Before purchase : advertising, product image, list price and revie...
How the criteria are assigned different weightings depending on the design context<br />If the product is a luxury product...
The relevance of quality assurance and consumer associations<br />Consumer associations are basically people that carry ou...
Media and education<br />Reviews are distributed through the internet (e.g. Blogs), on television (e.g. Lifestyle programm...
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Evaluation & the Consumer 6

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Evaluation & the Consumer 6

  1. 1. Evaluation and Consumer<br />Audrey  Rachal  Stephanie <br />
  2. 2. Value for Money<br />the relationship between the value of something and the money spent on it<br />If the price of the product is too high, there would be less demand for the product<br />The maximum price is determined by the demand and the minimum price is dependant on the costs of production<br />
  3. 3. How consumers apply criteria to evaluate a product<br />Before purchase : advertising, product image, list price and reviews by experts and other consumers<br />Purchase : aesthetics, performance, build quality and purchase price<br />Initial use : actual performance, safety, ease of use<br />Long term use : reliability, ease of maintenance, durability and running costs<br />
  4. 4. How the criteria are assigned different weightings depending on the design context<br />If the product is a luxury product, aesthetics, rarity and advertisements play the most important roles<br />If the product is targeted to the general public, purchase price, durability and ease of use are important<br />Public services should be safe, reliable and available all the time<br />
  5. 5. The relevance of quality assurance and consumer associations<br />Consumer associations are basically people that carry out researches of products for the benefits of the general public<br />Quality assurance is developed by the consumer associations<br />Consumers do not have to research on the product when considering purchasing products<br />
  6. 6. Media and education<br />Reviews are distributed through the internet (e.g. Blogs), on television (e.g. Lifestyle programmes), newspaper articles, ...etc.<br />

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