Evaluation & the Consumer 5

928 views

Published on

Student Work

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
928
On SlideShare
0
From Embeds
0
Number of Embeds
28
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Promote ethnical trades
  • Evaluation & the Consumer 5

    1. 1. Ines Chan<br />Elaine Lui<br />SunMin Lee<br />EVALUATION AND THE CONSUMER<br />
    2. 2. #1. DEFINE VALUE FOR MONEY.<br />
    3. 3. Value for Money<br />The relationship between the worth of the product and the amount of cash spent on it.<br />
    4. 4. #2. COMPARE PRICE WITH VALUE WHEN ASSESSING A PRODUCT FOR VALUE FOR MONEY.<br />
    5. 5. If price is too high, there may be lack of consumers willing to buy the product<br />If the price is too low, consumers may think it is too cheap to have much value. <br />Demand for a product from the public establishes the maximum price<br />Costs of production determines the minimum price<br />However, price may be affected by competitors (ex. competitive pricing) or the general perceived value of the product<br />
    6. 6. #3. Explain how consumers apply criteria to evaluate a product for value for money, referring to before purchse, purchase, initial use, and long term use.<br />
    7. 7. Consumers apply a criteria to evaluate products.<br />Before purchase, they are most likely to judge a product by:<br />Advertising and Product Image (packaging, colour etc)<br />Manufacturer’s specification<br />List price<br />Evaluation by experts and consumer groups<br />When using the product they judge the product on:<br />Actual performance<br />Safety and ease of use<br />When using the product in the long run, they judge the product on:<br />Reliability<br />Ease of maintenance<br />Durability<br />Running costs<br />Example; Cleaning Brush<br />Before purchase: <br /><ul><li>colour, material etc</li></ul>Initial use: <br /><ul><li>how well the brush cleans objects</li></ul>Long Term Use:<br /><ul><li>How sturdy the bristles are
    8. 8. Strength of handle</li></li></ul><li>#4. Discuss how the criteria in #3 are assigned different weightings depending on the design context<br />
    9. 9. Discuss how the criteria in point 3 are assigned different weightings depending on the design context.<br />Consumers and designers have slightly different values of a product.<br />Consumers value:<br />Utility<br />Security<br />Availability<br />Rarity<br />Aesthetics<br />Designers Value:<br />Function<br />Reliability<br />Ease of maintenance<br />Value judgements also depend according to the<br />Individual<br />The time/era<br />
    10. 10. Discuss how the criteria in point 3 are assigned different weightings depending on the design context.<br />Consumers and designers have slightly different values of a product.<br />Consumers value:<br />Utility<br />Security<br />Availability<br />Rarity<br />Aesthetics<br />Designers Value:<br />Function<br />Reliability<br />Ease of maintenance<br />Value judgements also depend according to the<br />Individual<br />The time/era<br />
    11. 11. Value judgement<br />Vary according to each individual<br />Designers may value <br />Function<br />ease of use<br />stability of product<br />Customers may value the <br />Utility<br />Security<br />Availability<br />rarity <br />aesthetics<br />While customers may like to purchase product based on both short-term and long-term values, designers mainly consider its function over its form (unless the product is designed to be looked at; e.g. art) for the benefit of the customer<br />
    12. 12. #5. Explain the relevance of quality assurance to consumer associations for product evaluation<br />
    13. 13. Quality assurance<br />Consumers are not required to carry out research and tests on the products that they buy<br />If a product fails to meet certain standards, consumers have a means of redress<br />Consumer associations<br />These are independent organizations; they are the ones who carry out the tests on behalf of the consumers<br />They set what guidelines a product should meet<br />They make comparisons against the products in a similar market and evaluate the products<br />The two are relevant because quality assurance is carried out by the consumer associations<br />
    14. 14. # 6.The role of consumer associations for product evaluation<br />
    15. 15. <ul><li>Carry out experiments on products to see if manufacturers’ claims are justified.
    16. 16. Provide published data for consumers.
    17. 17. Compare similar products within a target market and recommend the best value-for-money products.</li></li></ul><li>Consumer associations<br />Greener lifestyle<br />planning holiday<br />Provide advice on how <br />to choose products<br />Promote ethnical trades<br />Consumer guides<br />Receive complaints<br />
    18. 18. #7.Explain the contribution of the media and education to product evaluation<br />
    19. 19. Consumer and lifestyle programme to product evaluation.<br />Consumer and lifestyle programmes on television.<br />Weekend sections of newspapers and consumer journals.<br />Focused on new products.<br />Curriculum development and design education in schools.<br />

    ×