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New Media Management - Presentation


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Presentation supporting the Critical Report submitted as part as the coursework for the module New Media Management (MA Digital Media)
April 2010

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New Media Management - Presentation

  1. 1. The Project <ul><li>Client: DigitalFashionForYou </li></ul><ul><li>Brief: development of a web based application accessible via Internet and installed in kiosk in the shops. </li></ul><ul><li>Time-frame: 4 months </li></ul><ul><li>Languages: English, French and Cantonese </li></ul><ul><li>Team m embers located in three different locations </li></ul>
  2. 2. Team Issues <ul><li>Lack of communication </li></ul><ul><li>Problems of coordination and planning </li></ul><ul><li>Consequences: </li></ul><ul><ul><li>Project two months behind schedule </li></ul></ul><ul><ul><li>Team members working independently without organization and specific goals </li></ul></ul>
  3. 3. Client Issues <ul><li>SuperNewMedia lack of expertise in providing ecommerce services. </li></ul><ul><li>Former management fail to have a good relationship with the client and to build specific communication plan </li></ul><ul><li>Consequences: </li></ul><ul><ul><li>Client is losing trust on us. </li></ul></ul><ul><ul><li>Client demanding to know what our plan to solve the crisis is. </li></ul></ul>
  4. 4. Project Risks <ul><li>Failure of the project can develop into: </li></ul><ul><ul><li>Losing the contract and the client. </li></ul></ul><ul><ul><ul><li>Not only this project, but the whole account is on risk </li></ul></ul></ul><ul><ul><li>Losing our credibility as a company able to deliver quality products </li></ul></ul><ul><ul><ul><li>PR campaign already running </li></ul></ul></ul><ul><ul><li>Losing a series of potential clients and projects. </li></ul></ul><ul><ul><ul><li>One of SuperNewMedia’s expectation with this project is to enter in a new market for us. </li></ul></ul></ul>
  5. 5. Solution: Team Communication Strategy (I) <ul><li>Setting English as official language </li></ul><ul><li>Communication Plan: </li></ul><ul><ul><li>One to One: by e-mail and phone. </li></ul></ul><ul><ul><li>One to Many: by e-mail, phone and collaboration tool ( ) </li></ul></ul><ul><ul><li>Many to Many: by video conference ( TokBox ) </li></ul></ul><ul><ul><li>Emergency and urgent matters: by phone </li></ul></ul><ul><li>Communication Etiquette to be applied </li></ul>
  6. 6. Solution: Team Communication Strategy (II) <ul><li>Meeting’s plan: </li></ul><ul><ul><li>Introductory meeting: </li></ul></ul><ul><ul><ul><li>To be held in London, inviting Paris team to join in person. </li></ul></ul></ul><ul><ul><ul><li>Hong Kong team to be present via video conference </li></ul></ul></ul><ul><ul><ul><li>Scheduled in the evening taking into account difference in time zones. </li></ul></ul></ul><ul><ul><ul><li>Aim: clear explanation of the crisis and presentation of the new plan. </li></ul></ul></ul><ul><ul><li>Monthly meeting: </li></ul></ul><ul><ul><ul><li>To be held in London, with Paris and Hong Kong team assisting via video conference </li></ul></ul></ul><ul><ul><ul><li>Agenda to include general revision of the project. </li></ul></ul></ul><ul><li>(continue in next slide) </li></ul>
  7. 7. Solution: Team Communication Strategy (III) <ul><li>Meeting’s plan (continuation): </li></ul><ul><ul><li>Weekly production meeting: </li></ul></ul><ul><ul><ul><li>With subteams’ leaders. </li></ul></ul></ul><ul><ul><ul><li>Aim: schedule job for week ahead. </li></ul></ul></ul><ul><ul><li>Daily catch up meeting: </li></ul></ul><ul><ul><ul><li>Each subteam separetly. </li></ul></ul></ul><ul><ul><ul><li>Aim: set the working plan for the day. </li></ul></ul></ul><ul><li>Production Assistance will keep a record of every meeting. </li></ul>
  8. 8. Solution: Team Management(I) <ul><li>Leadership approach: Directive </li></ul><ul><ul><li>Time of crisis: team needs to know specifically what to do and what to expect from the Project Manager </li></ul></ul><ul><li>but: </li></ul><ul><ul><li>Room for questions. </li></ul></ul><ul><ul><li>Project Manager to be a part of the team. </li></ul></ul>
  9. 9. Solution: Team Management (II) <ul><li>Fostering Creativity and team relationship: </li></ul><ul><ul><li>Team building sessions </li></ul></ul><ul><ul><li>One to one catch up sessions (team member with Project Manager) </li></ul></ul><ul><ul><li>Promotion of off topic conversation </li></ul></ul><ul><ul><li>Rewards program. </li></ul></ul>
  10. 10. Solution: Client Management <ul><li>Schedule a meeting to inform the client about the crisis </li></ul><ul><ul><li>Acknowledge of our lack of expertise in ecommerce </li></ul></ul><ul><ul><li>Present two different ecommerce expert to work with </li></ul></ul><ul><ul><li>Present plan of implementation of a scheduled report system </li></ul></ul><ul><ul><li>Set a calendar to present demo and deliverables. </li></ul></ul><ul><ul><li>Negotiate a fair plan to deal with change requests </li></ul></ul>
  11. 11. Strategy Benefits <ul><li>More organized project </li></ul><ul><li>Better team </li></ul><ul><li>Availability of acting fast when facing difficulties </li></ul><ul><li>Recover of client’s trust </li></ul><ul><li>Real expectations of success. </li></ul>
  12. 12. What can go wrong? <ul><li>Client does not agree with the plan </li></ul><ul><ul><li>Approach: </li></ul></ul><ul><ul><ul><li>Selling the project with emphasis in all the benefits that has. </li></ul></ul></ul><ul><ul><ul><li>In worst case scenario: asking for a new brief to understand better the client’s need </li></ul></ul></ul><ul><li>Team looses the motivation and creativity </li></ul><ul><ul><li>Approach: </li></ul></ul><ul><ul><ul><li>Focus in the team building approach explained in the plan. </li></ul></ul></ul><ul><ul><ul><li>In worst case scenario trying to improve work environment could be the solution </li></ul></ul></ul>
  13. 13. Conclusion Trying to manage a project without project management is like trying to play a football game without a game plan. K. Tate (Past Board Member, PMI)
  14. 14. Conclusion It must be considered that there is nothing more difficult to carry out nor more doubtful of success nor more dangerous to handle than to initiate a new order of things Machiavelli 1446-1507, Italian statesman and philosopher