3. Google’s Aim
“The perfect search engine would understand
exactly what you mean and give you back
exactly what you want.”
Larry Page, Co-founder & CEO
14. Don’t worry about
1. Spelling
– autocorrects
2. Punctuation
– ignores @#%^*()=[]
3. Capitalisation
– the new internationalist = The New Internationalist
15. When you search Google…
• suggests spelling corrections and alternative
spellings
• personalizes your search by using information such
as sites you’ve visited before
• includes synonyms of your search terms to find
related results
• find results that match similar terms to those in your
query
• searches for words with the same stem, like
"running" when you search for [ run ]
18. Quotation Marks
Search for an exact phrase in an exact order.
e.g.
“to be or not to be”
Warning: you may exclude relevant results.
e.g. a search for "Alexander Bell" will miss pages that
refer to Alexander G. Bell.
23. Search within a site
site:
allows you to get your search from a specific site
or type of site (.gov, .edu).
e.g. unemployment site:gov
would only give you search results from .gov
websites
24. Search related
related:
allows you to find pages that have similar content
to a site
e.g. related:www.bbc.co.uk
would give you other news and media agencies