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QR Codes For Small Business a Winter Haven Chamber Presentation

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Basic Introduction to QR codes for Small Businesses. Simple Application and strategy for marketing for a small business in Winter Haven.

QR Codes For Small Business a Winter Haven Chamber Presentation

  1. 1. @chrissannelong

 h.p://2ny.cc/qrmsbllc
863‐606‐8672
 Are You QRious?
 Connec0ng the “Real World”  with the Virtual World.  
 
 Chrissanne Long  Marke0ng System Blueprints  February 1, 2012  
 
 h.p://2ny.cc/csiqrcode

  2. 2. @chrissannelong

 h.p://2ny.cc/qrmsbllc
863‐606‐8672
 Key
Considera2ons
 QR
Codes
are
for
print
(some
 2mes
it
might
be
appropriate
to
 use
online
–
Facebook,
for
 example,
possibly
on
TV
if
2me
 is
not
an
issue)

 •  Always
consider
“where”
the
 visitor
will
be
when
they
scan
 the
code!

  3. 3. @chrissannelong

 h.p://2ny.cc/qrmsbllc
863‐606‐8672
 Key
Considera2ons
 QR
Codes
must
always
scan
to
 mobile‐
accessible
content!!!
 •  *No
Flash
Sites

 •  *No
Flash
Images
 •  Consider
all
plaZorms
and
 test
at least
from
iOS
and
 Android
Devices

  4. 4. @chrissannelong

 h.p://2ny.cc/qrmsbllc
863‐606‐8672
 *Why
no
Flash?
 “To
enjoy
this
site
you’ll
need
 to
update
your
Flash
 Player….”
(iOS
systems
–
 iPhone,
iPad,
do
not
support
 Flash.)

  5. 5. @chrissannelong

 h.p://2ny.cc/qrmsbllc
863‐606‐8672
 Key
Considera2ons
 QR Codes (or any marke0ng, for that maMer!) should  not be used to manipulate, or hassle your customer or  prospect!!!!  
  6. 6. @chrissannelong

 h.p://2ny.cc/qrmsbllc
863‐606‐8672
 Key
Considera2ons
 QR
Codes
are
not
(by
nature)
 very
flexible
–
avoid
costly
 reprin2ng
by
sedng
up
a
 redirect
with
a
shortener.
 •  Then,
the
code
stays
the
 same,
but
the
loca2on
can
 change
regularly.

  7. 7. @chrissannelong

 h.p://2ny.cc/qrmsbllc
863‐606‐8672
 h.p://blog.lab42.com/scanapalooza‐qr‐codes

  8. 8. @chrissannelong

 h.p://2ny.cc/qrmsbllc
863‐606‐8672

  9. 9. @chrissannelong

 h.p://2ny.cc/qrmsbllc
863‐606‐8672

  10. 10. @chrissannelong

 h.p://2ny.cc/qrmsbllc
863‐606‐8672

  11. 11. @chrissannelong

 h.p://2ny.cc/qrmsbllc
863‐606‐8672

  12. 12. @chrissannelong

 h.p://2ny.cc/qrmsbllc
863‐606‐8672

  13. 13. @chrissannelong

 h.p://2ny.cc/qrmsbllc
863‐606‐8672
 Step
1.
Build
a
QR
Strategy
 •  Consider
your
audience
and
 where
you
will
use
QR
 •  Iden2fy
a
“pain”
that
a
QR
code
 can
alleviate.
Or
a
convenience
 that
a
customer
will
appreciate.
 •  Determine
what
benefit
this
will
 give
to
your
audience.
 (Discounts?
Convenience?
 Informa2on)
 

  14. 14. @chrissannelong

 h.p://2ny.cc/qrmsbllc
863‐606‐8672
 Step
2.
Get
a
URL
Shortener!
 •  Tiny.cc–
free
–
analy2cs/tracking
 (#
of
clicks)
–
public
(+)
–
 customizable
–
editable

 •  Ez.com (bud.url)
–
paid
–
 analy2cs/tracking
(#
of
clicks)
–
 not
public
–
customizable

–

 Why a URL shortener? You
want
to
give
the
visitors
 an
easy
alterna2ve
to
the
content,
in
addi2on
to
the
 QR
code.
(One
that
can
be
edited
later
is
best!)

  15. 15. @chrissannelong

 h.p://2ny.cc/qrmsbllc
863‐606‐8672
 Step
3.
Choose
QR
Code
Generator
 •  ScanLife:
h.p://getscanlife.com
 –  Free
–
but
limited
to
3
codes
–
the
pro
 version
has
many
op2ons
 •  QRStuff.com:
Free
–
no
tracking
–
 many
uses
and
op2ons
for
strategies.
 •  Delivr  •  GoQR.me  •  OrangeQR.com  •  Lots more!

Google
“QR
Code
 Generator”
for
different
op2ons

  16. 16. @chrissannelong

 h.p://2ny.cc/qrmsbllc
863‐606‐8672
 Step
4.
TEST
your
QR
code
on
Different
 Readers
 •  ScanLife:
h.p://getscanlife.com
‐
Free
 App.
Some2mes
renders
errors
for
 “unsupported”
codes
 •  QuickMark:
Free
on
Android.
.99
cents
in
 App
Store  •  BeeTag  •  RedLaser  •  i‐nigma  •  Digimarc  •  Lots More!
Go
to
Market/App
Store
and
 search
for
QR
Code
Reader

  17. 17. @chrissannelong

 h.p://2ny.cc/qrmsbllc
863‐606‐8672
 Now
What?

  18. 18. @chrissannelong

 h.p://2ny.cc/qrmsbllc
863‐606‐8672
 Strategies
for
your
QR
Codes
 •  Facebook
 – To
“Like”
your
Page
 – Albums
(or
a
specific
picture/video)
 – Directly
to
specific
threads
 – Your
Apps/FB
Custom
Tabs/Events
 – To
a
contest
 – A
Group!
 – Anything
with
a
URL!
(m.
vs
www.)

  19. 19. @chrissannelong

 h.p://2ny.cc/qrmsbllc
863‐606‐8672
 “Like”
a
Facebook
Page
 •  Create
a
QR
code
to
 directly
link
to
your
FB
 page.
 •  Could
also
link
to
a
tab
 or
app
on
the
page
–
 fan
gated
so
they
are
 prompted
to
like.
 h.p://2ny.cc/msbllc

  20. 20. @chrissannelong

 h.p://2ny.cc/qrmsbllc
863‐606‐8672
 Facebook
Photo
Album
 •  Create
a
QR
code
to
 showcase
a
specific
 album,
created
for
this
 purpose.
 •  Could
also
link
to
one
 photo.
 h.p://2ny.cc/holdenmemories

  21. 21. @chrissannelong

 h.p://2ny.cc/qrmsbllc
863‐606‐8672
 Facebook
Group
 •  Create
a
QR
code
to
 showcase
a
group
that
 is
focused
around
your
 customers
or
business
 in
some
way.
 h.p://2ny.cc/whbl

  22. 22. @chrissannelong

 h.p://2ny.cc/qrmsbllc
863‐606‐8672
 Strategies
for
your
QR
Codes
 •  Your
(mobile
friendly)
Website
 – Contact
us
form

 – Sign
up/purchase
2ckets
 – Answer
to
FAQ
 – Blog
Post

 – Contest
 – Event
Details

  23. 23. @chrissannelong

 h.p://2ny.cc/qrmsbllc
863‐606‐8672
 Easy
“Check‐in”
on
Foursquare
 •  Create
a
QR
code
to
make
it
 easier
for
your
customers
 to
check
in
on
Foursquare!
 h.p://2ny.cc/whcoc4sq
 *
Note:
this
will
not
prompt
 the
foursquare
app
to
open,
it
 will
simply
take
scanners
to
 the
mobile
site
to
check
in.
 

  24. 24. @chrissannelong

 h.p://2ny.cc/qrmsbllc
863‐606‐8672
 To
a
virtual
tour
 •  Virtual
tours
are
a
 great
way
to
 showcase
your
 business.

QR
Codes
 can
take
people
 directly
to
your
tours
 h.p://2ny.cc/kanga360

  25. 25. @chrissannelong

 h.p://2ny.cc/qrmsbllc
863‐606‐8672
 Give
them
Direc2ons!
 •  Program
the
QR
code
to
a
 pre‐determined
set
of
 direc2ons
from
“My
 Loca2on”
to
allow
the
visitor
 to
input
their
loca2on
or
via
 GPS
 h.p://2ny.cc/go2vha

  26. 26. @chrissannelong

 h.p://2ny.cc/qrmsbllc
863‐606‐8672
 Let
them
call
you!
 •  Program
the
code
to
 open
the
number
in
 the
scanner’s
phone
 and
they
simply
touch
 “call”
 Appraisal
Group
Mid‐Florida,
LLC


  27. 27. @chrissannelong

 h.p://2ny.cc/qrmsbllc
863‐606‐8672
 Contact
form
via
web
site
 •  Take
them
directly
to
 your
contact
form
 (great
for
scheduling
 service
calls,
or
 appointments
or
other
 inquiries)
 h.p://2ny.cc/floralawn

  28. 28. @chrissannelong

 h.p://2ny.cc/qrmsbllc
863‐606‐8672
 To
a
Pre‐Programmed
SMS
 Message
 •  If
you
subscribe
to
an
 SMS
campaign,
your
 QR
code
can
be
pre‐ programmed
to
your
 opt‐in
message
for
 your
subscribers

  29. 29. @chrissannelong

 h.p://2ny.cc/qrmsbllc
863‐606‐8672
 To
a
mobile‐friendly
coupon
 •  Create
a
mobile‐ friendly
coupon
and
 provide
all
of
the
 details
on
that
page
 on
redemp2on
 instruc2ons,
etc.
 h.p://2ny.cc/whcoupon

  30. 30. @chrissannelong

 h.p://2ny.cc/qrmsbllc
863‐606‐8672
 Other
uses
for
QR
Codes
 •  A
Pre‐Programmed
Email
 •  A
Thank
You
Card
 •  Instruc2onal
Videos
 •  Contest
Entry
Forms
 •  Twi.er
(pre‐program
a
 @men2on)
 •  Schedules/Calendars
(Google
 Calendar)


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