Google Authorship and AuthorRank

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This is the official PPT used by Mitesh Sanghvi (@MrMiteshSanghvi) during his session on "Google Authorship and Google AuthorRank" at WordCamp Mumbai 2012 #WCmum

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  • [twitter]My presentation on Using Technologies to remain Socially Active has started. LIVE tweets following #SocialMedia[/twitter]
  • [twitter]Follow me for / See my earlier tweets on #SocialMedia tips - #Twitter #Facebook #Foursquare #GooglePlus[/twitter]
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  • [twitter]02: Learn Android for smartphone/tab or iOS for iPhone/iPad to remain Socially Active #SocialMedia[/twitter]
  • [twitter]04: Social Activities are Chat/Blog/Tweet/Post/Like/Share/Check-in. Do them frequently #SocialMedia[/twitter]
  • [twitter]05: Add smiling close-up Profile Photo, compelling Bio, powerful Tagline, Links across accounts #SocialMedia[/twitter]
  • [twitter]06: Be Original. Connect with Original. Put REAL Profilephoto. Tweet/Post your content #SocialMedia[/twitter]
  • [twitter]07: Be Consistent. Be Regular. This will help you CONNECT with the RIGHT people #SocialMedia[/twitter]
  • [twitter]24: #GooglePlus helps you connect with LIKE MINDED people. Hangouts lets u video chat with 9 persons#SocialMedia[/twitter]
  • [twitter]09: #Twitter: Use Discover tab to read imp Tweets of whom u follow, trending hashtagsetc#SocialMedia[/twitter]
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  • [twitter]Follow me for / See my earlier tweets on #SocialMedia tips - #Twitter #Facebook #Foursquare #GooglePlus[/twitter]
  • Google Authorship and AuthorRank

    1. 1. Connect with me ms@IMCgroup.inFacebook.com/MrMiteshSanghvi @MrMiteshSanghvi
    2. 2. What is your goal? • SOURCE
    3. 3. How do you begin?
    4. 4. What are all these ?
    5. 5. PATENTS
    6. 6. Patents Say1. Agents are information sources2. Multiple agents have multiple content items3. Every agent has associated digital signatures for identification4. The corpus of content items from multiple agents is created5. Score is based upon the content items associated with the first agent by the digital signatures
    7. 7. Common Learnings from PatentsGet Verified• Agentship / AuthorshipBe Influential• AgentRank / AuthorRank
    8. 8. Google Authorship
    9. 9. Google AuthorshipPrerequisites
    10. 10. Google AuthorshipPrerequisitesGoogle+profile withcompletedetails
    11. 11. Google Authorship PrerequisitesGoogle+profilephoto to beheadshot
    12. 12. Google Authorship PrerequisitesAccess tothe domainwhere yourposts are, or,
    13. 13. Google Authorship PrerequisitesEmail ID ofthe domainwhere yourposts are
    14. 14. Google AuthorshipMethod 1 With Domain Email ID
    15. 15. Google Authorship StepsAdd by-line(by Mitesh Sanghvi)in all posts
    16. 16. Google Authorship Steps Visit https://plus.google.com/authorship• Submit your Domain Email ID• Confirm the email from Google you receive in that email id
    17. 17. Google AuthorshipMethod 2Without Domain Email ID
    18. 18. Google Authorship StepsAdd by-line(by Mitesh Sanghvi)in all posts
    19. 19. Google Authorship Steps Add<a href="[profile_url]?rel=author">Google</a> somewhere in all posts
    20. 20. Google Authorship StepsAdd CustomLink inContributor toSection inGoogle+ profile
    21. 21. Google AuthorshipVerification
    22. 22. Google Authorship Verificationhttp://www.google.com/webmasters/tools/richsnippets Structured Data Verification Tool
    23. 23. Google AuthorRank
    24. 24. Author ActivitiesBlog – Tweet – Post – Like – Share – Circle
    25. 25. Be ThereAuthorRank Tips Add smiling close-up Photo Add compelling Bio Add powerful Tagline Add Links across accounts Add the same photo, bio and tagline in all social media
    26. 26. Be OriginalAuthorRank Tips Be Original. Connect with Original
    27. 27. Be ConsistentAuthorRank Tips Be Consistent. Be Regular.
    28. 28. • Increase yourGoogle+ Tips Google+ circles • Your Circles see your content • Drive more traffic to your site
    29. 29. Twitter Tips • Tweet compelling original tweets consistently • Focus on getting more retweets • Get focused and interested followers
    30. 30. Facebook Tips • Focus more on getting advocates • Use media in posts • Write Notes • Get more shares and comments
    31. 31. AuthorRank Effects
    32. 32. What Signals Will Factor Into AuthorRank?1.The average PageRank of an author’s content.2.The average number of +1s and Google+ shares the author’s content receives.3.The number of Google+ circles an author is in.4.Reciprocal connections to other high AuthorRank authors.
    33. 33. What Signals Will Factor Into AuthorRank?5. The number and authority of sites an author’s content has been published to.6. The engagement level of an author’s native Google+ content (i.e., posts to Google+).7. The level of on-site engagement for an author’s content (i.e., comments and author’s responses to comments)8. Outside authority indicators (e.g., the presence of a Wikipedia page).
    34. 34. What Signals Will Factor Into AuthorRank?9. YouTube subscribers and/or engagement on authored videos (speculation: multiple- attribution author markup for YouTube videos coming soon).10.Any number of importance/authority metrics on social networks that Google deems trustworthy enough (Twitter, Quora, LinkedIn, SlideShare, etc.).11.Real world authority indicators like published works on Google Books or Google Scholar.
    35. 35. Point to ponder• It’s all about people - Focus on them• People and NOT brands can be Authors• Become Authors and NOT Copywriters• Focus on Social Search too
    36. 36. Connect with me ms@IMCgroup.inFacebook.com/MrMiteshSanghvi @MrMiteshSanghvi

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