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My online image


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My online image

  1. 1. My Online Image What Does Your Online Image Tell the World?
  2. 2. Guide to Social Networking Social Networking Sites
  3. 3. Image Management “We post information online in an attempt to control how others perceive us” Stephanie Rosenbloom Putting Your Best Cyberface Forward The New York Times
  4. 4. Image Management How do you market yourself to the world? Online identity management or “personal branding” is a method used to generate a positive personal web presence on the Internet to influence what others think of you or how they choose to interact with you.
  5. 5. What is Personal Branding? o Personal Branding is a way of clarifying and communicating what makes you different and special. o It’s about understanding your unique attributes and using them to separate yourself from your competitors. o Personal branding is how you market yourself to the world. o Online identity management or “personal branding” is a method used to generate a positive personal web presence on the Internet to influence what others think of you or how they choose to interact with you. All of the above
  6. 6. Who is Your Audience? Why do you have an online profile? • • • • • Friends Dating Networking Jobs Entertainment
  7. 7. High School Student Profiles Glamorous Rave Queen Party Animal
  8. 8. Multiple Audiences Does the e-version of you appeal to multiple audiences…friends, co-workers, family members, future employers?
  9. 9. Online Profile and Job Searching • Would you let your grandmother see your online profile? • If not, you don’t want a potential employer to see it, either.
  10. 10. Impression Management • Social networking and dating sites are “like impression management on steroids” • They are new forms of communication “people don’t have a very strong sense yet of what they’re doing or what the best practices are” Joseph B. Walther Professor of Communication Michigan State University
  11. 11. Why does it matter? • Employers regularly check online sources before hiring new employees • Law enforcement checks cyberspace • Schools and colleges monitor social networking sites
  12. 12. Check Your Cyber Image Online Links is an open directory which enables you to search many online search engines at one time.
  13. 13. Additional Search Engines - Person Search Engine Free People Search - Find People – Wink Pipl - People Search Peek You
  14. 14. Monitor Your Image Create a Google Alert of your name. Provides email updates of the latest Google results based on your choice of query. Google Alerts
  15. 15. Online Tips Nothing is private…avoid the following • Derogatory comments • Revealing or risqué photos • Fowl language or lewd jokes Use the “block comments” feature on your site – That way others can’t post inappropriate comments on your page
  16. 16. What’s on the Web Stays on the Web WayBack Machine An Internet archive Where old web pages are stored.
  17. 17. CAUTION Don’t be a victim of identity theft Make your information "Cyber Safe” Minimal contact information makes it harder for your identity to be stolen
  18. 18. How Much Info is Safe? • Remove your standard "contact information" Your name, address, phone numbers, unless you have an unlisted phone number like most cell phone numbers • Replace the contact information with an e-mail address that is harder to trace to you personally, like one of the Web-based e-mail addresses
  19. 19. What About Personal Safety? Don’t provide potential predators with too much information Click the link for a safety quiz Reporting online predators National Center for Missing & Exploited Children
  20. 20. Location Applications
  21. 21. Location Privacy Location privacy is the ability of an individual to move in public space with the expectation that under normal circumstances their location will not be systematically and secretly recorded for later use. • • • • Did you go to an anti-war rally on Tuesday? Are you at a local bar frequently? Have you been checking into a motel at lunchtime? Does your auto insurance company know you drive in the metroplex on a daily basis? Drawbacks of location applications • • • You give your location to strangers Potential employers know the locations you visit Criminals can target your home while you’re out  All of the above
  22. 22. How Safe is a Private Profile? • IT’S NOT… Anyone -- even those without a Facebook account can plug the target's public account number, called a "Friend ID," into a specially constructed URL that grants access to private profiles. • Facebook Private Profile Viewer
  23. 23. Life in a Fishbowl? You can’t control what your friends post on their sites. Be aware of your actions in public and at parties.
  24. 24. The Dark Side of Social Networking Don’t use social networking sites like this if you are trying to get a job or into select Colleges • Hatebook – Welcome to Hatebook
  25. 25. What About Pictures and Groups? • Do you want a potential employer to see the pictures you post online? • What about your friend’s profiles? Are you tagged or identified on their sites? • What groups have you joined?
  26. 26. Could it Happen to You? Television weatherman fired after friend plays a prank and posts an inappropriate picture online.
  27. 27. Social Networking and Job Searching Facebook Job Search Groups
  28. 28. My Image Your online image is unique…be creative Don’t post inappropriate pictures Use caution in posting too much information Have fun but be safe!