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JAIIB Super Notes: Principles and Practices of Banking: Module-D: Distribution

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JAIIB Super Notes: If you are preparing for JAIIB- these are a must-have.

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JAIIB Super Notes: Principles and Practices of Banking: Module-D: Distribution

  1. 1. JAIIB – Super-Notes© M S Ahluwalia Sirf Business Distribution Module D: Support Services Marketing of Banking Services/Products
  2. 2. JAIIB – Super-Notes© M S Ahluwalia Sirf Business JAIIB – SUPER NOTES Principles & Practices of Banking: Distribution
  3. 3. JAIIB – Super-Notes© M S Ahluwalia Sirf Business Contents Coverage: 1. Distribution Channel 2. Channels for Banking Services
  4. 4. JAIIB – Super-Notes© M S Ahluwalia Sirf Business DISTRIBUTION CHANNEL 1.
  5. 5. JAIIB – Super-Notes© M S Ahluwalia Sirf Business Distribution Channel • Marketing channels are sets of independent organizations involved in the process of making a product or service available for use of consumption.
  6. 6. JAIIB – Super-Notes© M S Ahluwalia Sirf Business Functions of Distribution Channels Market information Promotion Contact Matching Negotiation Product information Physical distribution Financing Risk Taking
  7. 7. JAIIB – Super-Notes© M S Ahluwalia Sirf Business Types Types Zero Level One Level Two Level Three Level
  8. 8. JAIIB – Super-Notes© M S Ahluwalia Sirf Business Factors Influencing Channel Selection Product characteristics • Perishable products • Consumer durables • Industrial products Market Characteristics Customer Characteristics Company Resources Competition Product lines
  9. 9. JAIIB – Super-Notes© M S Ahluwalia Sirf Business CHANNELS FOR BANKING SERVICES 2.
  10. 10. JAIIB – Super-Notes© M S Ahluwalia Sirf Business Channels Branches • Tele-banking • ATMs • Computerization • Plastic Cards • Virtual branches and Automated Video Banking Other channels • DSAs • Automobile Dealers • Merchant Establishments Intermediaries in Banking Services
  11. 11. JAIIB – Super-Notes© M S Ahluwalia Sirf Business Thank You! Do you have any questions or queries or some feedback to give? Just mark an email to super.msahluwalia@yahoo.com
  12. 12. JAIIB – Super-Notes© M S Ahluwalia Sirf Business For more Super-Notes: Click Here M S Ahluwalia, amongst other things, is a visual artist, blogger, blog designer and of course an MBA and Banker from New Delhi, India. To know more about him you may visit his blog-site: Estudiante De La Vida

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