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Submit, manage and track link web campaigns

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  1. 2. Search Engine Optimization (SEO) <ul><li>What is it? </li></ul><ul><li>What results can I expect? </li></ul><ul><li>What will Envision Creative do for me? </li></ul><ul><li>What is the process? </li></ul>
  2. 3. SEO Overview <ul><li>What is it? </li></ul><ul><li>The goal of SEO is to attract customers by applying specific goals (brand/sales) to target search engines. </li></ul><ul><li>How does it work? </li></ul><ul><li>By optimizing architecture, site usability, audience targeting, design, keyword research and social media networking. </li></ul>
  3. 4. Real Results <ul><li>Volume (number of views/visitors) </li></ul><ul><li>Quality of traffic </li></ul><ul><li>Search ranking </li></ul><ul><li>Brand awareness </li></ul><ul><li>Sales and revenue </li></ul><ul><li>Lead generation </li></ul><ul><li>Customer usability </li></ul>
  4. 5. Envision Creative Services <ul><li>Consultation </li></ul><ul><li>Key word search </li></ul><ul><li>Copywriting </li></ul><ul><li>Website redevelopment </li></ul><ul><li>Reporting optimization results </li></ul>
  5. 6. How does SEO work? Iterative process
  6. 7. Reporting October 31, 2008
  7. 8. <ul><li>Questions? </li></ul>