Word Art Courtesy of Tagxedo
Why is social media
influence important
for you and I?
Great Expectations
• We want to participate in the news that we consume
• We want to share information, not to have it fed...
Everyone Has A Voice
2009 Iranian Protests
Newsha Tavakolian/Polaris, for The New York Times
Trust
Reddit.com
1. Internet Magnifying Glass
2. Collaborative
3. New ideas
4. Human Flesh Search
5. Expert Opinions
How can social media
help you build your
brand?
Public Engagement
Public Engagement
• Choice
• Relevance
• Participation
Transparency
Brand Building
Spreadfast
2012 Social Engagement Exam
Social Media allows us to…
• Find content that is interesting/relevant to us
• Collaborate with like-minded individuals and experts
• Operate with tr...
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Why Social Media Matters

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This presentation was created as an assignment for class. The goal is to educate a hypothetical client on the benefits of social media.

Published in: Business, Technology
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Why Social Media Matters

  1. 1. Word Art Courtesy of Tagxedo
  2. 2. Why is social media influence important for you and I?
  3. 3. Great Expectations • We want to participate in the news that we consume • We want to share information, not to have it fed to us
  4. 4. Everyone Has A Voice
  5. 5. 2009 Iranian Protests Newsha Tavakolian/Polaris, for The New York Times
  6. 6. Trust
  7. 7. Reddit.com 1. Internet Magnifying Glass 2. Collaborative 3. New ideas 4. Human Flesh Search 5. Expert Opinions
  8. 8. How can social media help you build your brand?
  9. 9. Public Engagement
  10. 10. Public Engagement • Choice • Relevance • Participation
  11. 11. Transparency
  12. 12. Brand Building
  13. 13. Spreadfast 2012 Social Engagement Exam
  14. 14. Social Media allows us to…
  15. 15. • Find content that is interesting/relevant to us • Collaborate with like-minded individuals and experts • Operate with transparency and garner trust • Reach a larger customer base faster than ever before

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