Chapter 3:Gathering Information andScanning the Environment                   Inspired by the “taxi story”.. a            ...
Gathering Information:                          Internal I need to go to          Records SM Co and CCP                   ...
Gathering Information:                         Internal                         Records
Gathering Information:                          Internal                          Records                         Market  ...
Gathering Information:                          Internal                          Records                         Market  ...
Gathering Information: Types of Research data            I was at RoadX.   Primary data.            There was heavy       ...
Gathering Information:                         Okay, let’s take                         Road Y                            ...
Scanning the Environment:Micro and Macro Environment
Scanning the Environment:Micro Environment                     Co              need to get              Supplies to help  ...
Scanning the Environment:Micro Environment                                 CCP                     Co                     ...
Scanning the Environment:Macro Environment   Inside   CCP…
Scanning the Environment:Macro Environment  Culture  Economic                  Demographics  Natural                   Pol...
Gathering Information and Scanning theEnvironment                                 CCP                 Co MIS              ...
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Markma marcelo chapter3_images

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Markma marcelo chapter3_images

  1. 1. Chapter 3:Gathering Information andScanning the Environment Inspired by the “taxi story”.. a decade ago.
  2. 2. Gathering Information: Internal I need to go to Records SM Co and CCP Market Intelligence Market Research
  3. 3. Gathering Information: Internal Records
  4. 4. Gathering Information: Internal Records Market Intelligence
  5. 5. Gathering Information: Internal Records Market Intelligence Market Research
  6. 6. Gathering Information: Types of Research data I was at RoadX. Primary data. There was heavy traffic. Traffic is light at Road Y. Secondary data.
  7. 7. Gathering Information: Okay, let’s take Road Y Market Analysis
  8. 8. Scanning the Environment:Micro and Macro Environment
  9. 9. Scanning the Environment:Micro Environment Co need to get Supplies to help Market my Company
  10. 10. Scanning the Environment:Micro Environment CCP Co We joined a Competition about today’s Customers. It is open to the need to get Public. Supplies to help Market my Company
  11. 11. Scanning the Environment:Macro Environment Inside CCP…
  12. 12. Scanning the Environment:Macro Environment Culture Economic Demographics Natural Political Technology
  13. 13. Gathering Information and Scanning theEnvironment CCP Co MIS CENT DePo
  14. 14. Thank you!

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