Combain Mobile Positioning Solutions

2,263 views

Published on

Combain presents how location based services requires an instant and accuracte position and how Combain can provide this information via cell-id and wifi to mobile device manufacturers.

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
2,263
On SlideShare
0
From Embeds
0
Number of Embeds
55
Actions
Shares
0
Downloads
98
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Combain Mobile Positioning Solutions

  1. 1. Mobile Positioning Indoor and Outdoor. Global Coverage.
  2. 2. Location Based Services• Facebook Places • Picture Geo-tagging• Facebook Deals • Local Search• Twitter • Friend-Finders• Google Latitude • Fleet Management• Check-in Services • Asset Tracking Foursquare Gowalla • .... Loopt
  3. 3. Picture Geo-tagging2009: 73% of all mobile phones have camera (2850 M devices) Source: Tomi Ahonen - The Insider’s Guide to Mobile
  4. 4. Facebook Places2011: There are more than 200 million active users currently accessing Facebook through their mobile devices. Source: Facebook.com
  5. 5. Google LatitudeGoogle notes that more than 10 million consumers are now actively using Latitude each month. Source: http://www.fiercemobilecontent.com
  6. 6. Location Based Services“Revenue from location-based services forconsumers will reach $8.3 billion in 2014.Advertising will become the dominantcontributor of revenue.”/ Anette Zimmermann
  7. 7. Location Based services... requires location information... ....both indoor and outdoor. Latitude Longitude Accuracy
  8. 8. 6 Positioning Methods - 6 Pros & Cons GPS WIFI CELL-ID RFID/NFC NETWORK POSITIONING VIA OPERATOR 2D BARCODES
  9. 9. 1. GPSPicture: http://soundofscience.files.wordpress.com/2009/03/gps_satellite_nasa_art-iif.jpg • Good outdoor accuracy (15 m) Text Text • Limited/none indoor coverage • Drains your battery
  10. 10. • Good coverage and accuracy in urban areas (25 m) • Requires WiFi enabled mobile • Requires a WiFi databasePicture: http://www.skyhookwireless.com/howitworks/coverage.php
  11. 11. Cell-id • Always available - requires no extra power • Indoor and outdoor coverage (100-800 m) • Requires a Cell-id databasePicture: http://upload.wikimedia.org/wikipedia/commons/a/ae/Telstra_GSM_and_NextG_tower.jpg
  12. 12. Network positioning• Picture: http://www.ericsson.com/solutions/positioning_methods/lbs.shtml Works on all mobiles• Requires agreement with operators.• Limited accuracy (> 500 - 1000 meters)
  13. 13. Compare the6 Positioning Methods
  14. 14. Accuracy vs Battery Life Accuracy (meters) Battery life (days) GPS GPS WiFi WiFi Cell-id Cell-idNetwork Network 0 250 500 750 1,000 0 3.75 7.50 11.25 15.00
  15. 15. Coverage vs Phone Availibility Coverage Availibility GPS Outdoor-Rural Medium WiFi Out/Indoor-Urban Medium Cell-id Out/Indoor High Network Out/Indoor Operator dependant NFC Tagged area Low2D Barcodes Tagged area High
  16. 16. Combain offers WiFi and Cell-id positioning GPS WIFI CELL-ID RFID/NFC NETWORK POSITIONING VIA OPERATOR 2D BARCODES
  17. 17. Combain offers Global Coverage >12M cell-ids >45M wifis >1000 operators >200 countriesUnique penta positioning method. Cell-id accuracy < 100 m in urban areas.
  18. 18. Two Products• Location-API.com • On-line webservice. Three models: Free, Basic, Premium• Combain Coarse Location • Native client with/without offline data
  19. 19. ArchitectureSensor- and Location Aware ApplicationsOS with Sensor and Location Framework HW Platform with Sensors
  20. 20. ArchitectureSensor- and Location Aware ApplicationsOS with Sensor and Location Framework HW Platform with Sensors GPS WiFi Cell-id
  21. 21. ArchitectureSensor- and Location Aware ApplicationsOS with Sensor and Location Framework Combain Coarse Location Client Cache / Offline storage HW Platform with Sensors GPS WiFi Cell-id
  22. 22. ArchitectureSensor- and Location Aware ApplicationsOS with Sensor and Location Framework Combain Coarse Location Client Cache / Offline storage HW Platform with Sensors GPS WiFi Cell-id
  23. 23. Architecture Sensor- and Location Aware ApplicationsFacebook Twitter Photos Browser SMS OS with Sensor and Location Framework Combain Coarse Location Client Cache / Offline storage HW Platform with Sensors GPS WiFi Cell-id
  24. 24. Partners & Friends• Sony-Ericsson • Cargo Guard Gmbh• Ericsson • Container Service• TeliaSonera • Krogshults Maskinstation• Doro • Möklinta Maskinstation• Boomslang Instruments • Stadsbudskontoret Västervik• Teltonika + more than 1000 registered users via Location-API.com• izon247
  25. 25. Demos• Location-API App at Android Market• Realtime coverage maps at combain.com
  26. 26. Thank you!

×