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Building great dashboards by Mrunal Shridhar - Tableau Customer Conference 2012
- 2. Dashboards
Visual display of the most important information needed to achieve
one or more objectives which fits entirely on a single computer
screen so it can be monitored at a glance
- Stephen Few, “Dashboard Confusion”, Intelligent Enterprise, March 20, 2004
©2012 Tableau Software Inc. All rights reserved.
- 3. Types of Dashboards
• Strategic
• Snapshot of historical data
• High level measures of performance
• Low reporting frequency
• Long decision horizon
• Analytical
• Answers what, why, when, how
• Highly interactive actions
• Drill to details
• Focus on actionable information
• Medium decision horizon
• Operational
• Regularly updated or real-time data
• Departmental low level operational measures
• Monitoring and decision making aid
• High reporting frequency
• Short decision horizon
©2011
©2012 Tableau Software Inc. All rights reserved.
- 4. Framework
• Pyramid Principle
• High level thesis
• Why? How? Where?
• Support inductive and deductive thinking
• Mutually Exclusive, Cumulatively Exhaustive (MECE)
• Each view is exclusive
• Together all views are exhaustive
• Inter related topical views
• Each dashboard is topical
• E.g. Product, Customer
• Actions from one topic to the other
• Drill to detail
• Initial high level performance view
• Actions drill to underlying details
©2011
©2012 Tableau Software Inc. All rights reserved.
- 5. Framework
A1
A
A2
Deductive
Why? link
B1
Inductive
link B B2
Thesis C B3
How?
D
Where? E
©2012 Tableau Software Inc. All rights reserved.
- 6. Navigation
• Top to down, left to right
• F visual decoding
• Drill from higher to lower detail
• Drill from higher to lower importance
©2012 Tableau Software Inc. All rights reserved.
- 7. Action Filters
• Best practices
• Use action filters
• Instead of quick filters
• Quick filter needs a query to populate the list
• Save a query from being issued
• Clearing the selection excludes all values
• Avoids expensive query of asking for all of the data
• Use menu driven action filters to navigate between dashboards
©2012 Tableau Software Inc. All rights reserved.
- 8. Tooltips
• Use case
• Add details without cluttering the visual
• Create dynamic annotations or notes
• Highlight important elements
• Best practices
• Select a font that does not pixelate
• Only include measures and dimensions that make sense
• Rename measure names
• Include measure units
©2012 Tableau Software Inc. All rights reserved.
- 9. Annotations
• Use case
• Call attention to specific points, marks and areas
• Add information that makes a view understandable
• Best practice
• Format annotations
• Annotations play a supporting role
• Use sparingly
• More attention
• Higher dwell time
©2012 Tableau Software Inc. All rights reserved.
- 10. Titles & Captions
• Captions use case
• Generate automatically or create manually
• Add context to your view
• Add additional or supporting information
• Add references
• Useful when printing or exporting an image
• Titles use case
• Add dynamic guidance
• Colour shades to group similar views
©2012 Tableau Software Inc. All rights reserved.
- 11. Formatting
• Grid lines
• When necessary to read graph effectively
• Shaded bands
• Alternating rows to adequately delineate them
• Container and view borders
• Delineate sections of data
• Co-locate items
• Helps group similar items and ideas
• Maintain consistency
• Allows for quick and accurate interpretation
• Aesthetically pleasing formatting
• Make viewing experience better
©2012 Tableau Software Inc. All rights reserved.
- 12. Legends
• Consistent usage
• Based on type of data
• Categorical Dimensions
• Discrete colours
• Ordinal Dimensions
• Dark to light sequential colours
• Narrow range measures
• Sequential colour bands
• Extreme range measures
• Diverging colour bands
• Placement
• Avoid eye movements away from data view
• Custom Shapes
• Adds helpful context to data
• Should be same size
©2012 Tableau Software Inc. All rights reserved.
- 13. Labels
• Support visual representation
• Selected/highlighted labels
• Values on request
• Min Max labels
• Data points in relation to extreme values
• All labels
• High level aggregated values
©2012 Tableau Software Inc. All rights reserved.
- 14. Sharing
• Consider consumption medium
• Phone
• Tablet
• Desktop screen resolution
• Printing
• Interactive vs. static view
• Fixed dashboard size
• Improves rendering performance
• Makes cache shareable
• Keeps formatting intact
©2012 Tableau Software Inc. All rights reserved.
- 16. Coming soon…
• New visualisations
• Treemaps
• Bubble charts
• Word clouds
• Enhanced data labels
• New dashboard tab
• Freeform dashboards
• Hyperlink objects
• Captions
• Titles
• Text objects
• Improved performance
• Fast graphics & calculations
• Parallelised dashboards
©2012 Tableau Software Inc. All rights reserved.