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NIKE AIR MAX AD.pptx

Description of Nike Air Max day 2023.

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NIKE AIR MAX AD.pptx
• For Air Max Day, Nike released an entirely new Air Max silhouette – Air Max Pulse, inspired by the sound of a new generation.
• Nike needed a disruptive launch moment that would drive hype amongst Air Max fans, immediately placing the iconic silhouette
at the heart of the underground music and street culture scene.
• Air Max Day is a moment not to be missed. It’s a day marked out in every sneaker head’s calendar. And every year, Nike never
fails to impress their hyper-critical fan base.
• To celebrate Air Max Day and the launch of their latest innovation, the Air Max Pulse, Nike taking over Peckham for a day of
experiences showcasing the Pulse of London.
• March 26th is Air Max day.
• A larger than life and interactive Air Max Pulse art installation that was powered by 'The Pulse of London’. Took over Peckham
Levels in London, an authentic location for the next-gen music scene, we transformed underground sounds into generative art
that interacted with a large-scale Air Max Pulse installation, in real-time.
• On the ground floor, a gig hosted by Al generative artist and VJ Daito Manabe, set the tempo while the giant Air Max Pulse shoe
was an OOH canvas waiting to be transformed.
• Innovative technology caused the pulse from the music below became the art for the shoe in real time.
• The generative art interacted with the large-scale Air Max plus canvas.
• Manipulated sound into art which meant that when artists hit the mic, the shoe canvas would portray a real time live
representation of the people, music and energy on the floors below.
• Air Max Day 2023 is the 36th anniversary of Nike’s revolutionary exposed cushioning system, from the Air Max 1 to Air Max 97.
NIKE AIR MAX AD.pptx
POINT OF VIEW
• Fun and amazing way to advertise the air max brand and their new release.
• Innovative way of advertising not seen by other companies.
• Without Air Max, there’s a significant hole left in the sneaker industry.
• Releasing a brand-new Air Max silhouette on Air Max Day is a Swoosh tradition.
• Designed by Tinker Hatfield all the way back in the late '80s, and was the first shoe ever to feature an Air Max midsole.

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NIKE AIR MAX AD.pptx

  • 2. • For Air Max Day, Nike released an entirely new Air Max silhouette – Air Max Pulse, inspired by the sound of a new generation. • Nike needed a disruptive launch moment that would drive hype amongst Air Max fans, immediately placing the iconic silhouette at the heart of the underground music and street culture scene. • Air Max Day is a moment not to be missed. It’s a day marked out in every sneaker head’s calendar. And every year, Nike never fails to impress their hyper-critical fan base. • To celebrate Air Max Day and the launch of their latest innovation, the Air Max Pulse, Nike taking over Peckham for a day of experiences showcasing the Pulse of London. • March 26th is Air Max day.
  • 3. • A larger than life and interactive Air Max Pulse art installation that was powered by 'The Pulse of London’. Took over Peckham Levels in London, an authentic location for the next-gen music scene, we transformed underground sounds into generative art that interacted with a large-scale Air Max Pulse installation, in real-time. • On the ground floor, a gig hosted by Al generative artist and VJ Daito Manabe, set the tempo while the giant Air Max Pulse shoe was an OOH canvas waiting to be transformed. • Innovative technology caused the pulse from the music below became the art for the shoe in real time. • The generative art interacted with the large-scale Air Max plus canvas. • Manipulated sound into art which meant that when artists hit the mic, the shoe canvas would portray a real time live representation of the people, music and energy on the floors below. • Air Max Day 2023 is the 36th anniversary of Nike’s revolutionary exposed cushioning system, from the Air Max 1 to Air Max 97.
  • 5. POINT OF VIEW • Fun and amazing way to advertise the air max brand and their new release. • Innovative way of advertising not seen by other companies. • Without Air Max, there’s a significant hole left in the sneaker industry. • Releasing a brand-new Air Max silhouette on Air Max Day is a Swoosh tradition. • Designed by Tinker Hatfield all the way back in the late '80s, and was the first shoe ever to feature an Air Max midsole.