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Idea behind Kobita Club• I Started it in December 2011 as a Facebook Page named “Surojit O Bondhura Kobita Club”• Few online friends who love poetry and want to share their poetries with the others joined there and started writing on Page wall.• We started various poem based activity i.e. I used to give a line and all friends add lines after it to create a full poem.
• “Bhallagena tomai chhara” was first of among them where around 100 friends contributed to give a shape within 15 days.• After that this idea of Collaborative poem continued for long periods and members increased continuously.
The Kobita Club Member – User Statistics 50% Age group of users
Growth rate & Member Forecast• We are promoting our Page using Digital Posters. No one compelling any one to like/join . So only genuine people with same interest is here.• Every day ~10 members join/like the Kobita Club Page.• Per month like/join ~200 members. (20% increase per month)• Projected members number by the end of April is 1000.• Where as a dedicated website will gather at least 10,000 members within 6 months.
Vodafone & Kobita Club• Special features for Kobita Club Vodafone Users. i.e. Kobita Club Caller group that will cause a sustainable increase of Vodafone users.• They can submit Poems & Vote for Poems using Vodafone connection. Higher cost for other connections.• The Kobita Club will use “Powered by – Vodafone” tag on website & other publications & promotional matters.• Event organized by Kobita Club in Association with Vodafone where Prize could be a connection that will help Vodafone to increase their reach.
Vodafone & Kobita Club• Kobita Club can host Jingle Hunt Contest for Vodafone advertisement, among their Members.
Future Plans• In future we have plan to include Non-bengali Community, if we found enough members from that community shows interest, then we will add a separate section for that particular language.• Publication of Printed & Digital Magazine.• Involving NRI community. (Though currently we have a significant number of NRI members who are participating in our activities, our target will be making the number more significant )