Soap Digital Day Talk 2008

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Soap Digital Day Talk 2008

  1. 1. MY EXPERIENCE AT CANNES Ashley Ringrose Co Founder Soap Creative Australia
  2. 2. “ With great power comes great responsibility” Stan Lee
  3. 3. With so many ways to use technology it can become daunting to know where to start.
  4. 4. The best place to start is a good idea .
  5. 5. Cannes 2008 Work that got me excited* *And jealous
  6. 6. A Blind Call Duval Guillaume [BE] Agency:
  7. 7. HBO Voyeur Big Spaceship & BBDO [US] Agency:
  8. 8. Read At Work Colenso BBDO [NZ] Agency:
  9. 9. Sol Comments Mediafront [NO] Agency:
  10. 10. Uniqlock Projector [JP] Agency:
  11. 11. Virgin Bets Lean Mean Fighting Machine [UK] Agency:
  12. 12. Whopper Freakout CP+B [US] Agency:
  13. 13. Best part of being on the Cannes jury
  14. 15. Talking about other people’s work Best part of being on the Cannes jury
  15. 16. Networking Best part of being on the Cannes jury
  16. 17. Inspiration Best part of being on the Cannes jury
  17. 18. The desserts Best part of being on the Cannes jury
  18. 19. Case study videos (not too large) Remove Getty watermarks Tips for Cannes Entrants 2009
  19. 20. Important to note Lean Mean Fighting Machine [UK] Agency:
  20. 21. THE DIGITAL MARKET circa 2008
  21. 22. The web is only days old THE DIGITAL MARKET (circa 2008)
  22. 23. THE DIGITAL MARKET (circa 2008) Media Agencies vs Creative Agencies
  23. 24. THE DIGITAL MARKET (circa 2008) Traditional Agencies vs Digital Agencies
  24. 25. THE DIGITAL MARKET (circa 2008) Network Agencies vs Indie Agencies
  25. 26. Web 2.0 logos from Stabilo Boss Less emphasis on the brand sites THE DIGITAL MARKET (circa 2008)
  26. 27. Web 2.0 logos from Stabilo Boss Less emphasis on the brand sites And more brand touch points THE DIGITAL MARKET (circa 2008)
  27. 28. Web 2.0 logos from Stabilo Boss THE DIGITAL MARKET (circa 2008)
  28. 29. THE DIGITAL MARKET (circa 2008) Real Mobile Web
  29. 30. *Insight Stolen from Far Far’s Cannes Workshop Traditional Advertising = 10 Pin Bowling THE DIGITAL MARKET (circa 2008)
  30. 31. Digital Advertising = Pinball *Insight Stolen from Far Far’s Cannes Workshop THE DIGITAL MARKET (circa 2008)
  31. 32. And media? THE DIGITAL MARKET (circa 2008)
  32. 33. And now for a test THE DIGITAL MARKET (circa 2008)
  33. 34. Muito obrigado! This presentation will be available on www.bannerblog.com.au soon

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