KINGDOM LIFESTYLEPROJECT PLAYBOOKTHE ELEVEN
What is THE ELEVEN?●   THE ELEVEN is a “super-group” of Gospel    Rappers, Singers, Spoken Word, Producers,    etc.●   THE...
THE ELEVEN CONCEPT●   The concept is a group of people that are    refusing to accept the mark of the beast.●   The Term “...
SAMPLE ART
SAMPLE ART 2
SAMPLE KIT     ●   BOX size of software         box with open flap,         think of cell phone         box
WHY A KIT●   Market Separation●   Tools for spiritual survival●   Create Buzz    ●   Left behind, music, study guide all i...
Roll Out    ●   Product can take 18        to 24 months to roll        out.    ●   AVENGERS style        marketing
MARKETING BUILD UP●   Introduce a new project...at least 4 per year    ●   ex. JC BOYZ, SOLOS, ETC    ●   Maintain this wi...
HOW TO EXECUTE●   DATA SHARING●   WEB-COMMUNICATION●   3 PHASE ROLL OUT    ●   PHASE 1: PREPARE    ●   PHASE 2: BU TITLES ...
PHASE        ACTI   EXECUTION           DELEGATI   QUALITY     BARRIER       COST    TIMEFRA   PHASE MANAGER             O...
SKILLSET MATCH●   EMAIL ME THE FOLLOWING    ●   NAME:    ●   CURRENT ROLE(S) ex producer etc    ●   Other Skills: Poetry, ...
OTHER CONSIDERATIONS●   SHARED DATA●   BI-WEEKLY MEETINGS●   SET DATES●   INVOLVEMENT
The11 playbook
The11 playbook
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The11 playbook

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The11 playbook

  1. 1. KINGDOM LIFESTYLEPROJECT PLAYBOOKTHE ELEVEN
  2. 2. What is THE ELEVEN?● THE ELEVEN is a “super-group” of Gospel Rappers, Singers, Spoken Word, Producers, etc.● THE ELEVEN is a concept project that will serve as a climax to an ever evolving model. Will also serve as a launch pad to various events, products, merchandise, and a resistance.
  3. 3. THE ELEVEN CONCEPT● The concept is a group of people that are refusing to accept the mark of the beast.● The Term “ELEVEN” stems from the 11 remaining disciples that followed Christ after the betrayal (Mat 28:16 Then the eleven disciples went away into Galilee, into a mountain where Jesus had appointed them. )● THE ELEVEN will be introduced as a CD and Kit (cd, digital bible, comic book, survival)
  4. 4. SAMPLE ART
  5. 5. SAMPLE ART 2
  6. 6. SAMPLE KIT ● BOX size of software box with open flap, think of cell phone box
  7. 7. WHY A KIT● Market Separation● Tools for spiritual survival● Create Buzz ● Left behind, music, study guide all in one
  8. 8. Roll Out ● Product can take 18 to 24 months to roll out. ● AVENGERS style marketing
  9. 9. MARKETING BUILD UP● Introduce a new project...at least 4 per year ● ex. JC BOYZ, SOLOS, ETC ● Maintain this with doing events and promoting KL brand. ● Offer for free download via NOISETRADE ● Work with other organizations to build up to XI.
  10. 10. HOW TO EXECUTE● DATA SHARING● WEB-COMMUNICATION● 3 PHASE ROLL OUT ● PHASE 1: PREPARE ● PHASE 2: BU TITLES ● PHASE 3: LAUNCH and MAINETANCE● SKILL PLACEMENT● PLAN MAP (NEXT SLIDE)
  11. 11. PHASE ACTI EXECUTION DELEGATI QUALITY BARRIER COST TIMEFRA PHASE MANAGER ON COMPONENT ON CONTROL S MEEX EVEN T COMPONENTS OF EVENT PLAN MAP WHO WILL EXECUTE EACH 1 PERSON TO ENSURE EXECUTION ANYTHIN G THAT CAN ESTIM ATED COST TIME AND DEADLIN PERSON DELEGATED TO SUPERVISE PHASE EVENT AND ENSURE COMPONE AND STOP E TO DEADLINE BEING MET NT PROVIDE PROCES MEET SUPPORT S 1 PREP SET UP PLUS SELF N/A N/A FREE 1 WEEK TBA ARE and VOICE ACCOUNTS 2A SHO PROMOTION, PERSON( 1 PERSON time, cost, ???? 4 TBA WS VENUE S) TO FROM place, MONTHS EXECUTE PREVIOUS varied STEP state 2B PROJ WRITERS, PERSON( 1 PERSON 1. ALL 3 TO 4 TBA ECTS PRODUCERS, S) TO FROM VARIOUS COST MONTHS COVER ARTIST EXECUTE PREVIOUS IDEAS IS STEP BUILT IN 3 LAUN Distribution, PERSON( 1 PERSON distributio 4K 12 TBA CH manufacture, S) TO FROM n MONTHS promotion, launch EXECUTE PREVIOUS channels even STEP
  12. 12. SKILLSET MATCH● EMAIL ME THE FOLLOWING ● NAME: ● CURRENT ROLE(S) ex producer etc ● Other Skills: Poetry, writing, video, acting, etc ● Interests: ex (movies, sports, etc) – This will be valuable as we branch into other areas ● Any Network – anyone that you know that can assist us
  13. 13. OTHER CONSIDERATIONS● SHARED DATA● BI-WEEKLY MEETINGS● SET DATES● INVOLVEMENT

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