Survey feedback


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Organizational Development

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Survey feedback

  1. 1. SURVEY FEEDBACK By: Sujeet Pandit
  2. 2. WHAT IS SURVEY FEEDBACK?  Where employees are surveyed on workplace issues and attitudes. This survey enables the head of to know about the issues of the employees regarding their workplace.  SURVEY FEEDBACK: "Employers use survey feedback to improve workplaces."
  3. 3. The study of Survey Feedback played an important role in formation and history of Organizational Development (OD). Developed as an organization wide intervention by Mann and his associates (1957- 1965), survey feedback is a process in which organizational members complete questionnaires on various organizational issues, receive feedback on the results, then take appropriate actions to address the critical needs and concerns.
  4. 4. THE BASIC OBJECTIVES OF SURVEY FEEDBACK METHOD ARE AS FOLLOWS:  To assist the organization in diagnosing its problems and developing action plan for problem-solving.  To assist the group members to improve the relationships through discussion of common problems.
  6. 6. EVALUATION OF SURVEY FEEDBACK  It is cost-effective means of implementing a comprehensive OD program making it a highly desirable technique.  It generates great amount of information efficiently and quickly which can be used in solving problems faced by the organization and its members.  Decision-making and problem-solving abilities of organization can be improved tremendously because this approach applies the competence and knowledge throughout the organization and the problems faced by it.
  7. 7. THE IMPORTANCE OF SURVEY FEEDBACK  tap into customer ideas  gain insight from online customer communities  collect feedback through surveys  collect and analyze data  used to improve their business processes  product offers and service levels.
  8. 8. SURVEY FEEDBACK: THE BENEFITS  exceptional value in the marketplace  knowledge about customers’ wants, needs, and thoughts  products and concerns to drive product and service innovation  create strong relationships  Increased communication leads to better understanding of customers  improved business decisions  increased customer satisfaction levels  survey feedback can be instrumental in achieving customer retention, brand loyalty and profitability goals
  9. 9. SURVEY FEEDBACK CHALLENGES  selecting the best collection method  using the data to achieve desired business goals  feedback support our marketing strategies  insights be converted into actionable data  incorporate data into the product development process  communicate to our customers that their feedback is critical and taken seriously  Traditional survey methods are effective in identifying customer profiles and issues, but do not provide actionable insights, such as, the motives or the ‘whys’ of customer behaviors and issues. They are effective in asking the customer for information but do not engage customers in meaningful conversations that indicate you care about them and the information they are giving you. With only half of the picture, building customer loyalty and creating customer satisfaction becomes a hit or miss process.