How did you use media technologies in the
construction and research, planning and
evaluation stages?
I used a simple digit...
I gathered my archive footage from Jamie
Oliver's Food Revolution broadcasted by
the channel ABC. After researching the
Fa...
I created the documentary by filming original
footage in a secondary school, this included
interviewing cooks and filming ...
This A2 project – Jamie Oliver: The Naked Truth differs
greatly from my AS Thriller project – The Mystery of
the Missing. ...
How effective is the combination of your main
I set out to promote and ancillary texts?
my documentary by
and Radio advert...
I have created an advert by using other Channel
Four adverts to inspire and influence me. I have
used key features of Chan...
1st Draft

2nd Draft
Response to feedback
Took the fruit
away
Moved
Jamie’s
face and
made it
larger
Moved
‘Jamie
Oliver’
Re-arranged
the food
(...
I set out to create a radio advert that
would both interest my target
audience but also persuade them. I
wanted to include...
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Final evaluation presentation pt 2

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Final evaluation presentation pt 2

  1. 1. How did you use media technologies in the construction and research, planning and evaluation stages? I used a simple digital video recorder, and tripod when filming my original footage. The tripod was particularly helpful when interviewing and filming my time-lapse. Most of the original footage is hand held because I felt that it was the most convenient way of recording. It would have been difficult to get into the small spaces in the environment I was filming in, e.g. the kitchen. However I also used this method because it makes my documentary more believable, to the audience it appears as raw footage captured. This helps to emphasis my argument as it is presented as the ‘reality’. To improve my work if I was to repeat it I would use a video camera of better quality, it is noticeable in the documentary of the focusing and de-focusing. The video editing software I used was iMovie for Mac computers. This software made it easier to edit and sequence my original footage but also allowed me to clip my archive footage. This software made the making process of my documentary more manageable. However the amount of effects were limited and simple which therefore made the editing on the documentary quite plain.
  2. 2. I gathered my archive footage from Jamie Oliver's Food Revolution broadcasted by the channel ABC. After researching the Fair Use law I knew I could only include a certain amount of the archive footage and use it within guidelines. I gathered photos by researching Jamie Oliver using the internet. For my newspaper advert I used clip art and photo- posting websites/social media like Tumblr to obtain photographs of fatty foods. 1 of the 3 images mocking Jamie Oliver had already been made. But to create the other 2 images (confused and magic) I used Photoshop and Paint. To record my narration, I used professional radio microphones connected to a mac, the programme I used was GarageBand. By using professional equipment I was able to record clear voice overs for my narration. To record the interviews I used the same digital video recorder that I used to capture the original footage and a tripod. I was able to pick up a good image but the sound quality was not good. The back ground noise was too loud so the dialogue was hard to hear. I tried to find a solution by editing it on GarageBand, I was able to improve it slightly but the background noise was still far to loud. Because my equipment is limited I was not able to use a ‘Boom microphone’ so if I was to record an interview again I would have a longer think about the environment and when to shoot the interview.
  3. 3. I created the documentary by filming original footage in a secondary school, this included interviewing cooks and filming their daily routine. I also used photographs and archive footage from Jamie Oliver’s Food Revolution to emphasis my argument. I used IMovie and Garageband on a MAC computer to editing and create sound. I began the documentary by planning some sort of sequence to guide me on my next steps. I then began to film short clips of cooks preparing food and the food itself. To get some footage i could work with and begin editing. From here I interviewed a teacher on her views and then went on to create my narration. This included much research on Jamie Oliver and his campaign. Once this was written I recorded it and began the long editing process on Garageband. At this point i had a more focused sequence. The last parts of making the documentary was interviewing the cooks and creating the time lapse. I then focused on editing to make sure the documentary ran smoothly and connected well. I also added a soundtrack and title sequence that would appeal to my target audience.
  4. 4. This A2 project – Jamie Oliver: The Naked Truth differs greatly from my AS Thriller project – The Mystery of the Missing. Firstly the project type is different, I have created part of a documentary whereas AS was part of a film. Therefore the features included this year differ significantly from AS Level. There was also a big difference in processes. A lot more editing time was put into creating this documentary. I also had to research and include a range of footage types, original and archive. This documentary making process included much more research than The Mystery of the Missing. More attention also had to be given to the sound of the documentary, I had to concentrate on the narration/sound more in this project. Preliminary Task: http://www.youtube.com/watch?v=NhzFpY_2n-w Foundation Portfolio: http://www.youtube.com/watch?v=efZWuxm9ULk &feature=youtu.be I think my technical skill of editing has improved dramatically throughout creating this documentary. I have had to really critically analyse the footage so I only include the best footage that emphasises my message. I haven also had to work at the flow of my editing making sure that all the clips i use link together well and that each part of footage gives evidence behind the other clips and really enforces my argument. I think my technical skill of working with sound has also improved. I have used new equipment and improved my ability to se sound software. One other big difference in the projects of AS and A2 is the importance of a message. The storyline was important in the AS Thriller but in the documentary the message is what most important. Especially in an expository documentary their has to be an argument, or something that is hidden in society that the film maker is trying to make known or release. Therefore the reason why more time had to be taken when editing and creating the narration because the soul purpose of the expository documentary is that every part is emphasises that message.
  5. 5. How effective is the combination of your main I set out to promote and ancillary texts? my documentary by and Radio advert. The my productChannel Four. Becausecreating a Newspaperaudience is similar to mychannel I would air also airs similar documentary on is the channels target documentary’s. It documentaries and programmes to Jamie Oliver: The Naked Truth. For my adverts to be effective I had to research advertising specifically Channel Four. I looked at a variety of different Channel Four adverts and also made reference to the Channel Four Style Guide that gave detailed information on Channel Four Advertising. The aim of the adverts are to persuade my target audience to take an interest in the documentary but most of all watch it. The purpose of my documentary is to inform the public of my argument and to make it known to my audience what I am exposing. Jamie Oliver: The Naked Truth is a documentary arguing that Jamie Oliver’s ‘Feed Me Better’ campaign was a failure and that he abandoned the ‘cause’. It is an expository documentary because it argues a point of view. I also want to include the humour in my documentary onto my advert. I wanted to create an advert that the target audience found interesting, something that would catch their eye, and allow their imagination to run a little wild. My target audience includes a range of people; young people because they can relate to the documentary but also families and parents of school children, to inform them of the food situation in schools. The humour in the documentary appeals to younger people, whereas the message can appeal more to parents. It reassures them that school meals are not as unhealthy and ‘grim’ as Jamie Oliver made out. Part of my research The Britain’s Forgotten Children advert, is effective because the advert portrays the documentary perfectly all in one image, I like the way they the child is in focus being sucked into the big bad world and how he has been made to seem smaller than a usual child to emphasis the little importance he symbolises. However the advert does not recognise the help the care system gives to children. I could use the symbolism used in the advert to help me in my documentary advert.
  6. 6. I have created an advert by using other Channel Four adverts to inspire and influence me. I have used key features of Channel Four adverts so the channel link is clear. I have also entwined Jamie Oliver’s programme style into the advert to give the audience as much information as possible. I have used photoshoped images that link to the documentary. The advert appeals to my target audience because it is eye catching and uses bright colours, it will also include humorous images to appeal to the younger target audience. I have included images of Jamie Oliver crying and a decapitated turkey dinosaur, the channel logo, time, date and the title. Pages from the Channel Four Style Guide that influenced me
  7. 7. 1st Draft 2nd Draft
  8. 8. Response to feedback Took the fruit away Moved Jamie’s face and made it larger Moved ‘Jamie Oliver’ Re-arranged the food (better composition) Changed the tagline Took the apple away
  9. 9. I set out to create a radio advert that would both interest my target audience but also persuade them. I wanted to include narration from the documentary, some interview sound and also record some new sound to inform the target audience of the information they needed to know to enable them to watch the documentary. The radio advert was successful because it contained all the information that was needed to inform the audience but it also allowed them to be imaginative; to think, wonder and guess what would be in the documentary. To improve it i would have paid more attention to the volume and change in tone and pitch of my voice for the narration. I used Garageband on a Mac computer. This enabled me to create a flowing audio even though it was cut and edited. It also allowed me to add the soundtrack from the documentary into the advert. To record the original sound I used the same microphone used to record the narration of the documentary. link: https://www.youtube.com/watch?v=_qxythi40hY

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