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Gii final presentation 6.5 ss

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Gii final presentation 6.5 ss

  1. 1. Goodwill Video Platform Strategy Final Report December 8, 2011Team: Sponsor: 1
  2. 2. Agenda  Project Background  Video Lifecycle  Project Objective and Overall Approach  Hosting Approach and Recommendations  Management Approach and Recommendations  Distribution Approach and Recommendations  Measurements of Effectiveness (MOEs)  Risks Analysis  Vendors Analysis, Cost, Phasing  Recommendations 2
  3. 3. Project TeamMember Name Primary Role Secondary Role Project Manager Documentation Hosting Analysis Documentation/Asst. PjM Distribution Analysis Documentation Hosting Analysis Documentation Management Analysis Documentation 3
  4. 4. Description of Project  Web-based video is a powerful information sharing and instruction tool that Goodwill would like incorporate into learning strategy.  Goodwill creates content (video) but does not have a strategy to host, manage, and distribute to their 165 organizations. 4
  5. 5. Project Scope  Research strategies for hosting video content (cloud vs. internal)  Evaluate market space for best practices with methods of video management (sharing, tagging, video lifespan)  Identify and evaluate distribution strategies for video content (mobile, web, apps)  Present findings to Sponsor with suggestions The total cost of ownership, installation, and implementation is out of scope for the purpose of this project. 5
  6. 6. Video Lifecycle Upload Videos Deliver Organize Authenticate Store Users Expire Approve Manage Organize 6
  7. 7. Project Methodology Gather Host Identify requirements capabilities Manage Make Distribute Analyze solutions recommendations 7
  8. 8. Video Platform Elements Host Manage Distribute 8
  9. 9. Gather Host Identify requirements capabilities Manage Make Distribute Analyze solutionsrecommendations 9
  10. 10. Video Hosting Analysis Service that provides Host accessibility to inexpensive storage. Manage Distribute 10
  11. 11. Video Hosting AnalysisObjectives and Approach  Provide recommendations on video platform hosting  Sponsor requirements  Vendor capabilities  Industry Standards  Cost considerations  Collaborate with internal teams  Share research findings  Identify where research efforts intersect 11
  12. 12. Video Hosting AnalysisRequirements  Provide the capability to host externally  Provide the capability to be scalable  Provide the capability to be easily recoverable  Provide secure, reliable services  Provide the capability to have business management vehicles (SLAs, metrics, etc.) in place to drive business decisions 12
  13. 13. Video Management Analysis Host Manage DistributeVideo management is aset of standards andgovernance applied tocontent organization. 13
  14. 14. Video Management AnalysisObjectives and Approach  Gather criteria  Research functionality  Investigate management and administrative aspects of the system.  Explore content governance  Choose the criteria of vendor selection 14
  15. 15. Video Management AnalysisRequirements  Provide the capability to support educational strategy  Provide the capability to flag for internal or external use  Provide the capability to be operated by technical and non-technical staff  Provide the capability to map against the policies and standards of GII  Provide the capability to increase the efficiency of the digital library  Provide the capability to minimize IT involvement in managing content  Provide the capability to provide management level reporting 15
  16. 16. Video Distribution Analysis Host Delivery of content on multiple channels to multiple platforms. Manage Distribute 16
  17. 17. Video Distribution AnalysisObjectives and Approach  Analyze various cloud solutions  Research targeted distribution strategy  Define different access formats 17
  18. 18. Video Distribution AnalysisRequirements  Provide the capability to deliver on-demand videos  Provide the capability to categorize content  Provide the capability to analyze usage  Provide the ability to support different platforms  Provide the capability to transcribe videos  Provide the capability to split videos into smaller segments  Provide the ability to edit the videos  Provide the capability to alert users of new content  Provide the capability to integrate with social media 18
  19. 19. Gather Host Identify requirements capabilities Manage Make Distribute Analyze solutionsrecommendations 19
  20. 20. Trade Study – Discovery Process Market Space Evaluation Method Youtube Brightcove Objectives Brainshark Oculu Brainstorming Audioeye Processes Screencast Quantify Requirements Trade-Offs 20
  21. 21. Vendor Requirements Analysis Requirements Brightcove Oculu Screencast Low Cost    Scalable    Externally Hosted    Governance Workflow    User Friendly Interface    Usage Reporting    Content Categorization    Multiple Platform Support    21
  22. 22. Vendor Analysis  Meets most capability requirements  Adheres to low cost model  Highly scalable  Minimal management  Flexible Service Agreements 22
  23. 23. Requirements – Quality vs Cost  Many content owners are now encoding their videos at 750Kbps or higher, as HD video begins to pick up momentum  No clear consensus on what quality will attract highest number of views  Best acquired through analytics 23
  24. 24. Vendor Analysis Summary • Single source vs. multiple source options Providers • Flexible customer input models • Niche market with many possibilities • Low entry/exit options Cost • Scalable cost models • Minimal Goodwill resource utilization Resources • Minimal overhead on IT department 24
  25. 25. Gather Host Identify requirements capabilities Manage Make Distribute Analyze solutionsrecommendations 25
  26. 26. Implementation Risks andMitigation Risk Probability Severity MitigationHostingCost Management M H Scalable service agreementsData Control M L Defined processesManagementUsers not finding informationthey need M H Searching standardsContent Quality M L Quality assuranceDistributionMissing Targets M M Targeted distributionErroneous interaction goal M L Relevant videos, no redundancy 26
  27. 27. Measurements of Effectiveness Maintaining cost projection with a 10% against contents growth in 3 months terms B Increase Cover 70% of (internal/external) the targetedaudience in the A C engagement to reach 85% after first 6 months 12 months MOE’s Reaching 90% Enhance employees satisfaction rate in E D knowledge in hands 9 months on tasks by 50% after 27 6 months
  28. 28. RecommendationOrganizational Technical System SupportOpportunities Specifications Selection Exploration Validation Operations Market Organizational Development & Maintenance Research Requirements Testing 28
  29. 29. Phase I – Verify Solution (3 months) Exploration  Low Cost  Great “starting” tool  Evaluate your processes  Evaluate the tool  Gauge interest and value 29
  30. 30. Phase II – Deploy & Refine (12 months) Validation  Cost model  Usage model  C-Suite feedback  User Feedback  “Go vs. No Go” 30
  31. 31. Phase III – Operations (12 months-beyond) Operations  Strategy  Increase Scope  Expand / retract  Grow based on value added services  Adapt, change, grow. 31
  32. 32. Summary Gather Host Identify requirements capabilities Manage Make Distribute Analyze solutions recommendations 32
  33. 33. Video for Thought 33
  34. 34. Q&A 34

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