What are ARGs?Alternate Reality Game“a creative practice that involves the employmentof multiple distinct media and environments forexpression”• Why So Serious?• Year Zero• The Lost Experience
ARGs as Transmedia• Expanding storyworlds• Multimedia• User driven narrative progression
Why So Serious?• widely acknowledged as one of the most successfuland intricate examples of an ARG• officially launched at the July 2007 San Diego Comic-con• “in a classic alternate reality game, most people willnever actually solve a serious puzzle or pick updocuments in a secret location at midnight. But theplayers who do jump through those hoops actuallybecome a part of the entertainment for more passiveaudience members. The experience becomessomething akin to a spectator sport”.• batman.wikibruce.com/Timeline
Year Zero• developed by the band Nine Inch Nails tosupplement their 2007 album Year Zero• USBs containing songs being left in bathrooms attheir gigs• providing clues to websites• The ARG was largely based online and relied onuser involvement to crack codes and find links tonew websites• “what you are now starting to experience IS ‘YearZero’. It’s not some kind of gimmick to get you tobuy a record - it IS the art form”
The Lost Experience• Television• Podcasts• Websites• Voicemails• Print ads• Flyers• Physical products• Books
Conclusion• ARGs as transmedia• How successful are ARGs?• How can ARGs be best utilized?