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Express Audience facts

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Express Audience facts

  1. 1. Media Pack 2009
  2. 2. Daily Express
  3. 3. “The Daily Express's front page emblem is The Crusader, and we truly are a crusading newspaper. We crusade on the issues that affect our readers and the wider public, such as inheritance tax; more than 350,000 of our readers signed a petition calling for its abolition. The Daily Express believes in traditional values: decency, politeness, personal responsibility and honesty. We are a progressive newspaper, we believe there is a great future for the Daily Express and we are investing in that belief. ” Peter Hill, Editor
  4. 4. The Daily Express Heritage 1900 2009 Daily Express = Crusading Newspaper
  5. 5. Mid-market readership by age and social classes Upmarket Downmarket Source: NRS Jan 09- June 09
  6. 6. Daily Express Circulation and Readership 725,284 Circulation Solus National Daily Readership: 63% 1,655,000 Readership Cover Price: 40p ABC: April 09- September 09/ NRS Jan - June 09
  7. 7. Daily Express Reader Profile 58% Daily Express Readers are 56% 52% more upmarket compared 51% 49% 48% to all GB adults 40% Average Age: 59 18% 18% 19% 20% 16% 16% 16% 13% 14% 5% 4% Male Female 15-24 25-34 35-44 45-54 55-64 65+ ABC1 Population Daily Express NRS: Jan 09- June 09
  8. 8. Daily Express Profile ABC1 Profile 59% Average Age 59 Solus Readership 62% Source: NRS Jan-June 2009 Advertising Rates DISPLAY MONO SCC Firm Day £97.00 Run of Week £85.00 North (Including Scotland) £36.00 Scotland Only £19.00 South £60.50 (Page size – 35cm x 7 columns = 245cm) DISPLAY OTR COLOUR PAGE Page £31,500 SCC £128.00 FEATURES (MINIMUM 5 SCC’S) Holidays & Travel, Gardening, Postal Bargains £85.00 Express Money £97.00 SPECIAL POSITIONS Back Page Solus £4,250 Express Money Front Page Earpiece £500.00 HEAD OF TRADING: Melanie Danks ADVERTISMENT CONTROLLER: Jane Putley GROUP HEAD: Mark Grove 0207 908 2766
  9. 9. Daily Express Regular Features MONDAY Day & Night, Express yourself, City & Business, Sport TUESDAY Day & Night, Your Health, City & Business, Sport WEDNESDAY Day & Night, Your Money, Travel, City & Business, Sport THURSDAY Day & Night, Express Yourself, City & Business, Sport FRIDAY Day & Night, Be Happy, Weekend, Property, Sport SATURDAY Saturday Magazine, Gardening, Travel, Fashion, Motoring ,Sport
  10. 10. Your Health: Tuesdays § Health news § Medical advice by Dr Rosemary Leonard § Diet § Fitness § Real life
  11. 11. BE HAPPY: Fridays § Shopping guide covering fashion, gadgets and decoration ideas § Morals & Manners- problem solving
  12. 12. City & Business: Monday-Thursday § City & Business news § FTSE updates § Share prices § Market Reports by David Shand Edited by PETER CUNLIFFE
  13. 13. Travel: Wednesdays and Saturdays § Great selection of holiday ideas § City breaks § Cheap deals § Long haul flights § Beach and family holidays § Adventure holidays § Cruises around the world Edited by JANE MEMMLER
  14. 14. Dream Gardens: Saturdays § Gardening § Food growing tips § Seasonal gardening guide With ALAN TITCHMARSH
  15. 15. “A combination of an essential TV guide, review and an inspirational lifestyle supplement.” Graham Bailey, Editor
  16. 16. Saturday Magazine Environment § Television focused interviews and articles § Film spread, soap box § Celebrity interviews § Shopping advice and fashion features § Beauty and lifestyle § Travel § Food § Property and interiors § Gardening § TV guide Edited by GRAHAM BAILEY
  17. 17. Saturday Magazine Circulation and Readership 725,284 Circulation Solus Saturday Supplement: 69% 1,458,000 Readership Free with Daily Express ABC: April 09- September 09/ NRS Jan 09- June 09
  18. 18. Saturday Magazine Reader Profile 58% Saturday Magazine Readers are 56% 51% 51% more upmarket compared to 49% 49% all GB adults 41% Average Age: 59 21% 20% 18% 18% 16% 16% 16% 14% 10% 5% 5% Male Female 15-24 25-34 35-44 45-54 55-64 65+ ABC1 Population Saturday Magazine NRS: Jan 09- June 09
  19. 19. Saturday Magazine Profile ABC1 Profile 58% Average Age 59 Source: NRS Jan-June 2009 Advertising Rates DISPLAY COLOUR PAGE Run of Magazine £30,000 SPECIAL POSITIONS Outside Back Cover £35,000 Inside Back/Front Cover £32,500 ADVERTISEMENT FEATURES Page £39,000 Sponsorship Rates On application INSERTS Loose insert (sheet to 16 pages) £25.00 Loose insert (16+ pages) £30.00 Bound-in £40.00 Post-it £50.00 Tips On (+page cost) £40.00 Special printing facilities i.e. fragrance & gummed cards on req uest. Minimum volume of inserts are 50,000 HEAD OF TRADING: Melanie Danks ADVERTISMENT CONTROLLER: Jane Putley GROUP HEAD: James Dallow 0208 612 7015
  20. 20. Sunday Express
  21. 21. Sunday Express Circulation and Readership 637,071 Circulation Solus National Sunday Readership: 55% 1,618,000 Readership Cover Price: £1.30 ABC: April 09- September 09/ NRS Jan 09- June 09
  22. 22. Sunday Express Reader Profile Sunday Express Readers are 59% 56% more upmarket than the 51% 51% average GB adult 49% 49% 35% Average Age: 55 20% 18% 18% 16% 16% 16% 16% 14% 14% 10% 8% Male Female 15-24 25-34 35-44 45-54 55-64 65+ ABC1 Population Sunday Express NRS: Jan 09- June 09
  23. 23. Sunday Express Profile ABC1 Profile 59% Average Age 55 Solus Readership 56% Source: NRS Jan-June 2009 Advertising Rates DISPLAY MONO SCC Firm Day £116.00 Run of Week £85.00 North (Including Scotland) £36.00 Scotland Only £19.00 South £60.50 (Page size – 35cm x 7 columns = 245cm) DISPLAY OTR COLOUR Firm Day £166.00 Two Week Option £105.00 (Page Size – 35cm x 7 Columns = 245cm) SPECIAL POSITIONS Back Page Solus (15cm x 2 columns) £4,250 Front page strip Finance (7cm x 7 columns) £9,800 Front page strip ‘Your Money ’ (7cm x 7 columns) £7,000 £500.00 Express Money front Page Earpiece (3cm x 1 column) (other special positions and North/South copy splits to 10% surcharges) HEAD OF TRADING: Melanie Danks ADVERTISMENT CONTROLLER: Jane Putley GROUP HEAD: Mark Grove 0207 098 2766
  24. 24. Sunday Express Regular Features FINANCIAL Business News, Personal Finance, Enterprise, Markets Rates and Share Prices REVIEW Lifestyle and Fashion, Films, Music, Theatre, Opera and Dance, Books, TV and Radio TRAVEL Latest Travel Information, Holiday Hotspots, Travel Tips SUNDAY Weather, Motoring, The Cool Zone- Fun Facts and Things To Do, Selection of Puzzles and Crosswords, Birdman with Stuart Winter AFTERNOON PROPERTY Property in the UK, Overseas property, House of the week by Paul Vale SPORT Football, Racing, Rugby, Tennis, Comments from our chief sport correspondent Jim Holden, Inside stories from Harry Harris
  25. 25. Sunday Express: Financial § 12 page supplement covering: § Business news § Personal Finance § Enterprise § Market rates and share prices § Edited by TRACEY BOLES
  26. 26. Sunday Express: Review § Supplement containing: § Lifestyle and fashion § Films § Music § Theatre, Opera and Dance § Books § TV and radio
  27. 27. Sunday Express: Property § Property in the UK § Overseas property § House of the Week by Paul Vale § Edited by JANE SLADE
  28. 28. “S Magazine is a mid-market glossy magazine aimed at women. It is realistic for the reader with the aim of being aspirational yet affordable, fun not frumpy” Louise Robinson, Editor
  29. 29. S Magazine Environment § Glossy magazine § Luxury and aspiration § Celebrity interviews § Modern life, parenting § Health and beauty pages § Fashion focus, latest trends, shopping advice § Food and wine - recipes and recommendations § Homes & interiors § Gardening Edited by LOUISE ROBINSON
  30. 30. S Magazine Circulation and Readership 637,071 Circulation Solus Sunday Supplement: 60% 1,251,000 Readership Free with Sunday Express ABC: April 09- September 09/ NRS Jan 09- June 09
  31. 31. S Magazine Reader Profile 62% S Magazine Readers are more 56% 54% upmarket compared to all GB 51% adults 49% 46% 37% Average Age: 57 20% 20% 18% 16% 16% 16% 17% 14% 14% 6% 7% Male Female 15-24 25-34 35-44 45-54 55-64 65+ ABC1 Population S Magazine NRS: Jan 09- June 09
  32. 32. S Magazine Profile ABC1 Profile 62% Average Age 57 Source: NRS Jan-June 2009 Advertising Rates DISPLAY COLOUR PAGE Run of Magazine £27,500 SPECIAL POSITIONS Outside Back Cover £33,000 Inside Back/Front Cover £30,000 ADVERTISEMENT FEATURES Page £35,750 Sponsorship Rates On application INSERTS Loose insert (sheet to 16 pages) £25.00 Loose insert (16+ pages) £30.00 Bound-in £40.00 Post-it £50.00 Tips On (+page cost) £40.00 Special printing facilities i.e. fragrance & gummed cards on req uest. Minimum volume of inserts are 50,000 HEAD OF TRADING: Melanie Danks ADVERTISMENT CONTROLLER: Jane Putley GROUP HEAD: James Dallow 0208 612 7015
  33. 33. www.express.co.uk § Up-to-date breaking news and information § Outstanding content provided internally and via external partners that attracts a high quality audience UNIQUE VISITORS: 1,937,030 PAGE VIEWS: 5,523,454 Source: Google Analytics, October 09
  34. 34. N&S Portfolio
  35. 35. WORLD HEADQUARTES The Northern & Shell Building Number 10 Lower Thames Street London EC3R 6EN Telephone: 0208 612 7000 +44 (0)208 612 7000 (outside UK) ADVERTISING CONTACTS: HEAD OF TRADING: Melanie Danks ADVERTISMENT CONTROLLER: Jane Putley GROUP HEAD: Mark Grove 0207 098 2766

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