Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Arek Skuza | How to start a company innovation incubator which solves customers problems from the begining

36 views

Published on

How to start a company incubator which solves customers problems from the beginning.

Published in: Business
  • Be the first to comment

  • Be the first to like this

Arek Skuza | How to start a company innovation incubator which solves customers problems from the begining

  1. 1. HOW TO START A COMPANY INCUBATOR WHICH SOLVES CUSTOMERS PROBLEMS FROM THE BEGINNING
  2. 2. Hi, I am Arek.
  3. 3. McDonald’s and the milkshake •“Hire product to do the job.” •McDonald ran interviews, test products in their facilities. •Mr. Christensen suggested meeting customer in the restaurants, in the morning. •The team spent 18 hours in restaurants and realized among others that most milkshakes where bought before 8am. •The next day they spend outside and what they learn? Boring drive. •I hire banana (finish in less them minute, quickly hungry), donuts, bagels (but how to eat that), snickers make me guilty. •Something to do what they do, and I will be not hungry by 10 am. •McDonald introduced special counter when you got the milkshake without standing in the line. •7 times bigger market, more sales, not real changes in the product, rather distribution, and accessibility.
  4. 4. WHAT ARE THE TAKEAWAYS!
  5. 5. EXAMPLE
  6. 6. $10M of funding
  7. 7. WHAT CAN YOU DO TOMORROW?
  8. 8. 13 Thank you E: arek@arekskuza.com W: www.arekskuza.com Please don’t share these slides with the outside of VWFS recipients.

×