Seminar b2 b marketing the not so new frontiers of

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New innovations in digital marketing for the B2B and B2C sectors

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Seminar b2 b marketing the not so new frontiers of

  1. 1. B2B Marketing 2.0The not so new frontiers of B2B marketing
  2. 2. Quick survey Who uses the following to market their business? • Facebook • Twitter • Blogging • LinkedIn B2B your marketing Give Marketing 2.0 a boost The not so new frontiers of B2B marketing
  3. 3. So howimportant issocial mediareally??? B2B your marketing Give Marketing 2.0 a boost The not so new frontiers of B2B marketing
  4. 4. If Facebook were a country onlyChina and India would be bigger... B2B Marketing 2.0 The not so new frontiers of B2B marketing
  5. 5. Whereshould Istart?It depends on yourobjectives B2B Marketing 2.0 The not so new frontiers of B2B marketing
  6. 6. LinkedIn – It’s growing by 100 million per weekFacebook forbusiness... UK Search Engine Market Share - April 2011 Source: Hitwise Source: LinkedIn March 2011 B2B Marketing 2.0 The not so new frontiers of B2B marketing
  7. 7. LinkedIn –Companyand serviceprofilesBringing your B2Bsocial media together B2B Marketing 2.0 The not so new frontiers of B2B marketing
  8. 8. LinkedIn – Banners and video Don’t forget to add your videos and banners B2B Marketing 2.0 The not so new frontiers of B2B marketing
  9. 9. LinkedIn –Recommend Onsite recommendationsations forservices Buttons for your website B2B Marketing 2.0 The not so new frontiers of B2B marketing
  10. 10. LinkedIn –Share andfollow B2B Marketing 2.0 The not so new frontiers of B2B marketing
  11. 11. LinkedIn –Tweets andblog posts B2B Marketing 2.0 The not so new frontiers of B2B marketing
  12. 12. LinkedIn – Analytics B2B Marketing 2.0 The not so new frontiers of B2B marketing
  13. 13. Social mediaactivity isincreasinglyan indicatorfor SEO... B2B Marketing 2.0 The not so new frontiers of B2B marketing
  14. 14. Quick survey How many of you - • Can easily browse the internet on your mobile phone? • Can’t? B2B your marketing Give Marketing 2.0 a boost The not so new frontiers of B2B marketing
  15. 15. If 2010 wasthe year theweb gotsocial – 2011is the year itgets mobile Source: http://cache.gawkerassets.com/assets/images/4/2010/03/090903-is-mobile-png B2B Marketing 2.0 The not so new frontiers of B2B marketing
  16. 16. It’s not goingto stop... Source: Morgan Stanley Research B2B Marketing 2.0 The not so new frontiers of B2B marketing
  17. 17. Are youtargetinglocalbusiness? Source: http://www.panaceamobile.com/2011/03/the-mobile-market-some-interesting- stats/mobile-stats-2/ B2B Marketing 2.0 The not so new frontiers of B2B marketing
  18. 18. Mobile andsocial Source: http://www.panaceamobile.com/2011/03/the-mobile-market-some-interesting- stats/mobile-stats-2/
  19. 19. It allhappenswhilstwatchingTV??? Source: http://www.panaceamobile.com/2011/03/the-mobile-market-some-interesting- stats/mobile-stats-2/ B2B Marketing 2.0 The not so new frontiers of B2B marketing
  20. 20. Get mobile... Give your marketing a boost Taking your B2B online marketing to the next level
  21. 21. Quick survey How many of you • Use online video in your marketing? B2B your marketing Give Marketing 2.0 a boost The not so new frontiers of B2B marketing
  22. 22. YouTube –The world’ssecond mostpopularsearchengine Source: http://www.website-monitoring.com B2B Marketing 2.0 The not so new frontiers of B2B marketing
  23. 23. YouTube and YouTube videos can bevideo are a optimised for SEOgreat SEO Much lower competition onopportunity competitive key phrases Makes you seem bigger Helps you promote your thought leadership – like being on TV... B2B Marketing 2.0 The not so new frontiers of B2B marketing
  24. 24. A few words Some times it is the little things that counton innovation It’s not always about doing something new, its more about doing it better Give your marketing a boost B2B Marketing 2.0 The not so new frontiers of B2B marketing
  25. 25. Online is You should make frequentmoving very improvements to your websitefast Backed up by benchmarking and testing A detailed review and update should be undertaken at least every 3 years B2B Marketing 2.0 The not so new frontiers of B2B marketing
  26. 26. Keep in touch... www.lexisclick.com blog.lexisclick.com twitter.com/lexisclick linkedin.com/companies/ lexisclick-online-marketing B2B Marketing 2.0 The not so new frontiers of B2B marketing

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