United Country Bed Breakfast-presentation

666 views

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
666
On SlideShare
0
From Embeds
0
Number of Embeds
256
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

United Country Bed Breakfast-presentation

  1. 1. UNITED COUNTRY’S BED & BREAKFASTREAL ESTATE SOLUTIONS 1 1 FIND YOUR FREEDOM®
  2. 2. UNITED COUNTRY OVERVIEW Innovating real estate since 1925 More lifestyle real estate experience than any other organization in the U.S. ($2.5 billion annually) The #1 web marketing company with over 1,700,000 visits per month to our over 1,200 proprietary web sites More than 600 offices with over 4,000 associates  Largest real estate & auction company in the U.S. 2 FIND YOUR FREEDOM®
  3. 3. UNITED COUNTRY OVERVIEW U.S. and Global Marketing Campaigns National Advertising of Properties – Exclusive Catalogs (3) – 3rd Party Relevant Website Advertising (+160) – National U.S. Magazines (65+) – Major U.S. Newspapers (100+) – Cable TV, Radio Public Relations Website Development and Implementation Advanced Internet Marketing Search Engine Optimization (SEO) Lead Generation and Management #1 Ranked Real Estate Franchise & #19 Overall Over 85 Years of Innovation and Franchise (2009 Allstar Franchise Ranking, Allbusiness.com) Experience in Marketing Real Estate Recognized by The Wall Street Journal in the top 1% of all franchises 3 FIND YOUR FREEDOM®
  4. 4. UNITED COUNTRY OVERVIEW The most comprehensive and effective real estate marketing system in the U.S. Conventional sales methods Auction services Proprietary database of over 300,000 buyers of lifestyle properties Proprietary media assets – 3 real estate lifestyle publications – 1,200+ websites 4 FIND YOUR FREEDOM®
  5. 5. UNITED COUNTRY OVERVIEWListing Data 276 Bed & Breakfast Property Listings $157M Value of Bed & Breakfast Property Listings 6,883 Bed & Breakfast Property Acres ListedSales Data $11M Annual Bed & Breakfast Sales $1.65M Largest Bed & Breakfast Sale $298,516 Average Bed & Breakfast SaleBuyer Leads 3,072 United Country Exclusive Bed & Breakfast Leads 30,000+ Bed & Breakfast Property Institutional and Individual Investors 5 FIND YOUR FREEDOM®
  6. 6. UNITED COUNTRY’S BED &BREAKFAST REAL ESTATE GROUP 6 FIND YOUR FREEDOM®
  7. 7. UNITED COUNTRY’S BED & BREAKFAST REAL ESTATE GROUPFor the past twenty six years, PamelaLanier has been at the forefront of the travelindustry especially in print and Internetpublications. She is promoted as the“undisputed leader in the Bed & Breakfastindustry” and is the author and editor of over12 travel guides and 5 cookbooks, includingThe Complete Guide to Bed & BreakfastsInns and Guesthouses, International whichis currently in its 26th year and has soldmore than 2 million copies worldwide – Pamela Lanier, National Director ofmaking it one of the best-selling travel United Country’s Bed & Breakfast Realbooks of all time. Estate Group 7 FIND YOUR FREEDOM®
  8. 8. UNITED COUNTRY’S BED & BREAKFAST REAL ESTATE GROUPPamela is the director of Bed & Breakfasts,Inns and Guesthouses International, with amembership of over 8,500 inns. This is thelargest organization dedicated to promotingthe Bed & Breakfast Industryworldwide. Her websiteswww.Travelguides.com andwww.lanierbb.com, online leaders since1992, were rated Best Bed and Breakfastsite by Yahoo IL. Pamela also editsseveral newsletters, gives interviews todiverse publications, appears on travelspecials for CNN, sits on three councils ofthe American Hotel and LodgingAssociation (AHLA), and speaks atnumerous travel, publishing and hospitalityconferences around the world. 8 FIND YOUR FREEDOM®
  9. 9. UNITED COUNTRY’S STRATEGIC PARTNERS home land finance home warranty equipment finance specialty printing on-line postings mortgage signage on-line 1031 exchange internet auctions optimization agency technology, title on-line print solution lifestyle media partner land stewardship equine nutrition and property land stewardshipstudent leadership agricultural equipment and property marketing preferred client pricing marketing national TV and radio bed & breakfast commercial property marketing property marketing marketing partner 9 FIND YOUR FREEDOM®
  10. 10. UNITED COUNTRY’S BLENDED MODEL OF REAL ESTATE MARKETING 1010 FIND YOUR FREEDOM®
  11. 11. TOP RANKED WEBSITE… MORE EXPOSURE FOR YOUR PROPERTIES• #1 Ranked website in the category – 900,000+ visitors per month – Over 26 minutes average visit time – 120 million hits per month• Over 1,200 websites that generate more than double the exposure of your property to buyers across the U.S. and from over 140 international markets• Extensive advertising on 3rd party relevant websites 11 FIND YOUR FREEDOM®
  12. 12. EXCLUSIVE BED & BREAKFAST PROPERTY WEBSITE 12 FIND YOUR FREEDOM®
  13. 13. SEARCH ENGINE INDEXING AT THE LISTING LEVEL 13 FIND YOUR FREEDOM®
  14. 14. AUTOMATIC UPLOADS TO THE BIGGEST REAL ESTATE SITESObjectives:1. Ensure UC office listings are on the most searched general real estate sites2. Ensure buyer information is protected for UC officesPrimary Sites Google Zillow Trulia Yahoo Homescape UC Custom Lifestyle SitesNote: These sites are in addition to over 1,200 owned sites and 160 3rd party sites. 14 FIND YOUR FREEDOM®
  15. 15. IPHONE APP United Countrys iPhone app allows you to: – Search the nationwide United Country MLS for lifestyle, recreational properties and auctions. – Search all fifty (50) states and Costa Rica for current and upcoming Auctions. – Find Your Freedom by creating your own search to track property you are dreaming about. – Easily view properties for sale near you along with property details, photos and prices with this powerful new rural real estate tool. 15 FIND YOUR FREEDOM®
  16. 16. OPTIONAL ENHANCED MARKETING SOLUTIONSSM 16 FIND YOUR FREEDOM®
  17. 17. PUBLIC RELATIONS Development of press releases Follow-up with media outlets to encourage coverage via – Print – TV – Radio – Internet 17 FIND YOUR FREEDOM®
  18. 18. VALUE TO OUR CLIENTS More Exposure, More Buyer Access, More Marketing Programs National Advertising of Listings – Exclusive nationally distributed real estate catalogs – National .Com Catalog, Real Estate Sampler, Lifestyle Catalogs & Business Bulletin – Advertising on the #1 Country Real Estate website and over 1,200 office and UC specialty websites – Internal SEO team and #1 SEO exclusive retained agency – Regular advertising in over 160 3rd party websites, 65 magazines and 100 newspapers – Advertise listings 52 weeks a year – Only real estate company to advertise listings nationally Over 300,000 Proprietary Current Buyer Database Extensive Direct Mail and E-mail Programs Market Leader in Lead Generation and Selling Exposure Comprehensive Marketing Services Unsurpassed Experience, Expertise, Service and Reputation 18 FIND YOUR FREEDOM®
  19. 19. VALUE TO OUR CLIENTS Property Marketing • US national advertising of properties • Prospect database, direct mail • Magazine, newspaper and TV advertising • Exclusive catalogs and affinity programs Differentiated Technology Client Experience • #1 Lifestyle Real Estate Website • Continual SEO Optimization • Listing feeds to 3rd party sites • Exclusive website partnerships • Fully automated marketing tools Ancillary Services Geographic Reach 19 FIND YOUR FREEDOM®
  20. 20. UNITED COUNTRY’S BED & BREAKFASTREAL ESTATE SOLUTIONS 2020 FIND YOUR FREEDOM®

×